Royal Bank of Scotland
68
Quality Score
Solid
Royal Bank of Scotland
Medium confidence
✍️ bumetric analysis
“
Royal Bank of Scotland is an iOS app from NatWest Group plc in the Finance category, currently rated 4.8★ across 1,263 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (650 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 20× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
75K
Lifetime downloads (US-equivalent)
Monthly active
21K
Daily active
8.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.76★ across 1,263 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,263 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.66.1
• Explore all the Premier tools and support available to you in one place, directly from your current account.
• Transactions are now easier to access from your home screen so you can see them quickly and access features you need the most.
• Transactions are now easier to access from your home screen so you can see them quickly and access features you need the most.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Royal Bank of Scotland
- Developer
- NatWest Group plc
- Bundle ID
- com.monitise.matm.Monitise-iPhone-RBS-EN-GB
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- Not found
- Tagline
- See your savings grow tax free with our 2 year Fixed Rate ISA
- Description
- Welcome to Royal Bank of Scotland. Our extensive personal banking products include bank accounts, mortgages, credit cards, loans and more. Visit today to see how we can serve you.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.8K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/rbs_help
- linkedin.com/company/royal-bank-of-sc…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/royalbankofscotland · linkedin linkedin.com/company/royal-bank-of-sc… · twitter twitter.com/rbs_help
- Not found
- Phone
- Not found
- Contact page
- rbs.co.uk/credit-cards/credit-card-he…
- About page
- rbs.co.uk/life-moments/teaching-kids-…
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Royal Bank of Scotland" by NatWest Group plc is a banking application designed to facilitate banking services, not to generate direct revenue through in-app purchases or subscriptions. Therefore, traditional app revenue metrics (like those tracked by Sensor Tower or Adapty) are not applicable or publicly available for this type of app. Its value to NatWest Group lies in customer engagement, retention, and cost reduction through digital self-service. NatWest Group's overall annual revenue for 2025 was $38.915 billion USD.
Sources mentioned: Sensor Tower, Adapty, NatWest Group, Companies Market Cap
📈Ratings growth1,263 ratings+126200% lifetimeShow 3-year history estimate ▾
Tracked (28 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Take control of your banking. Our app makes your day-to-day banking easy, quick and secure.
Why the RBS app?
Manage your money easily and securely:
• Apply for current, savings, child, teen, Premier, and student accounts quickly. Eligibility criteria apply.
• See all your bank accounts straight from your Home screen.
• Freeze and unfreeze your card at any time (Mastercard only).
• Use Pots to set money aside from your main account for everyday needs and to stay in control of your spending.… View full description on the official store →
Why the RBS app?
Manage your money easily and securely:
• Apply for current, savings, child, teen, Premier, and student accounts quickly. Eligibility criteria apply.
• See all your bank accounts straight from your Home screen.
• Freeze and unfreeze your card at any time (Mastercard only).
• Use Pots to set money aside from your main account for everyday needs and to stay in control of your spending.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 650 MB🔞 4+📱 iOS 16.0+🔖 v7.66.1🔄 updated 0d ago🌐 EN, FR, ES📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v7.65.0 → v7.66.0
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.78 → 4.80 (improved 2.02★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-11
⭐
Rating ↑ 2.29 → 2.63 (improved 0.34★)
2019-11
⭐
Rating ↑ 1.67 → 2.50 (improved 0.83★)
2019-09
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2019-09
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2018-12
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75162★ | 922 | 4.75162★ this version |
| 🇨🇦 CA | 4.76715★ | 335 | 4.76715★ this version |
| 🇩🇪 DE | 4.59145★ | 164 | 4.59145★ this version |
| 🇫🇷 FR | 4.68182★ | 308 | 4.68182★ this version |
| 🇬🇧 GB | 4.78228★ | 234,859 | 4.78228★ this version |
| 🇮🇳 IN | 4.92753★ | 69 | 4.92753★ this version |
| 🇯🇵 JP | 4.83333★ | 24 | 4.83333★ this version |
| 🇺🇸 US | 4.76194★ | 1,277 | 4.76194★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Royal Bank of Scotland: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by NatWest Group plc
View all →📦 Portfolio summaryINDIE studio
2apps·$8K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,263 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Royal Bank of Scotland make per month?▴
Based on our ML-calibrated revenue forecast, Royal Bank of Scotland earns approximately $8.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Royal Bank of Scotland?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Royal Bank of Scotland?▴
Royal Bank of Scotland is published by NatWest Group plc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Royal Bank of Scotland's BU Score?▴
Royal Bank of Scotland has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.