SMS Smileys
52
Quality Score
Solid
SMS Smileys
Low confidence
✍️ bumetric analysis
“
SMS Smileys is an iOS app from JA Applications Ltd in the Shopping category, currently rated 3.4★ across 28 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 52: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.9K
per month
→
12-mo forecast
$2.5K – $9.1K
per month
→
24-mo forecast
$2.3K – $21.0K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 12× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
12× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.9K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$2.4K – $5.7K
12 months
$2.5K – $9.1K
24 months
$2.3K – $21.0K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 36/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
2.7
Revenue Strength
3.5
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $1K - $7K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.43★ across 28 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3884d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (3884d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $51K-$92K. Portfolio play ($14K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| 5 starREVIEW | +$1,800 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Pre-traction phase (28 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.6
This update from Apple will improve the functionality of this app. No new features are included.
Bug Fix
Bug Fix
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SMS Smileys
- Developer
- JA Applications Ltd
- Bundle ID
- com.jaapplications.SMSSmileys
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- DA, NL, EN, FR, DE, IT, NB, PT, RU, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $14.9K/mo
- Top-grossing rank
- 🇫🇷#64 /100 🇧🇷#86 /100 🇩🇪#90 /100 🇮🇳#90 /100 🇦🇺#97 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data for the iOS app 'SMS Smileys' by JA Applications Ltd. is insufficient to provide a reliable revenue estimate. The app appears to be very old, with its last significant update in 2015, and has very few ratings or reviews, suggesting minimal current user engagement and likely negligible revenue.
Sources mentioned: Sensor Tower, App Store, GOV.UK
📈Ratings growth28 ratings+460% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇫🇷FR#64 /100
🇧🇷BR#86 /100
🇩🇪DE#90 /100
🇮🇳IN#90 /100
🇦🇺AU#97 /100
📊Category Rank Trajectory#64 now · best #38 · worst #68
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to the world of Smileys.
SMS Smileys now includes great new features:
Custom Smileys: Unique Smileys.
Smileys Max: Super-Sized Smileys.
Smileys & Walk: Safely type messages to your friends while on the move.
Smileys Art: Provides a great introduction into the world of sending fun messages.
Please ensure you have updated to iOS8.3 to use over 300 new diversity emojis and 200 flags etc. on your keyboard.
Get these great new features and impress your friends. Remember to tell your friends about this application, they will love it too!!
SMS Smileys now includes great new features:
Custom Smileys: Unique Smileys.
Smileys Max: Super-Sized Smileys.
Smileys & Walk: Safely type messages to your friends while on the move.
Smileys Art: Provides a great introduction into the world of sending fun messages.
Please ensure you have updated to iOS8.3 to use over 300 new diversity emojis and 200 flags etc. on your keyboard.
Get these great new features and impress your friends. Remember to tell your friends about this application, they will love it too!!
App Specs
🔐 Own this app? Claim & verify MRR →💾 8 MB🔞 4+📱 iOS 7.0+🔖 v2.6🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +6📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $0.99 price point
2013-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2011-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2011-06
⭐
Rating ↓ 3.40 → 3.00 (dropped 0.40★)
2011-06
⭐
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
2011-06
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2011-05
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2011-04
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2011-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 2.66667★ | 6 | 2.66667★ this version |
| 🇧🇷 BR | 3★ | 1 | 3★ this version |
| 🇨🇦 CA | 4★ | 1 | 4★ this version |
| 🇩🇪 DE | 3.62025★ | 79 | 3.62025★ this version |
| 🇫🇷 FR | 3.85366★ | 41 | 3.85366★ this version |
| 🇬🇧 GB | 3.33333★ | 15 | 3.33333★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 3.48276★ | 29 | 3.48276★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 28 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
SMS Smileys is a small / niche iOS app in the shopping space with weak public traction — only 28 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SMS Smileys make per month?▴
Our model estimates SMS Smileys earns roughly $14K/mo, but with only 28 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like SMS Smileys?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SMS Smileys?▴
SMS Smileys is published by JA Applications Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SMS Smileys's BU Score?▴
SMS Smileys has a BU Score of 52/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.