Spelling Shed
62
Quality Score
Solid
Spelling Shed
Medium confidence
✍️ bumetric analysis
“
Spelling Shed is an iOS app from Education Shed Ltd in the Education category, currently rated 4.3★ across 520 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$21.8K
per month
→
12-mo forecast
$22.5K – $47.1K
per month
→
24-mo forecast
$27.9K – $83.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.0K/mo · 250 ratings · 3.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (144 MB) | +$37K |
| ⚙ Education complexity ×1.20 | +$17K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $100K · 15× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Education category multiple | +6% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
44K
Lifetime downloads (US-equivalent)
Monthly active
7.9K
Daily active
2.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$21.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$20.6K – $34.4K
12 months
$22.5K – $47.1K
24 months
$27.9K – $83.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
6.0
Revenue Strength
4.3
Monetization Maturity
1.0
Defensibility
4.2
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $15K - $32K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.3★ across 520 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $391K-$696K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($2.99)METRIC | +$2,800 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Good rating (4.3★)METRIC | +$800 | |
| Early-stage install base (520 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.0.3
- Squirrel Scurry now available
- Multi-factor Authentication added for signing into your account for the first time
- New account management options that allow for multiple accounts to be signed in at the same time
- Dedicated guest account available for your device… Full release notes →
- Multi-factor Authentication added for signing into your account for the first time
- New account management options that allow for multiple accounts to be signed in at the same time
- Dedicated guest account available for your device… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Spelling Shed
- Developer
- Education Shed Ltd
- Bundle ID
- com.literacyshed.spellingsshed
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.spellingshed.com
- Tagline
- The Science of Spelling!
- Description
- Proudly powered by EdShed, Spelling Shed includes a whole-school spelling scheme, web & mobile games, and a teacher hub with homework and data.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $10.0K ($8.0K – $12.0K)AI medium
- AI annual estimate
- $120.0K/yr
- ML model estimate / mo
- $5.7K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- youtube youtube.com/channel/UClCJLBg1Qv240tn-…
- support@edshed.com
- Phone
- +443304609636
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Spelling Shed" (also referred to as "Spelling: Spelling Games") by Education Shed Ltd. is estimated to generate approximately $10,000 in monthly revenue, leading to an annual estimate of $120,000. This is based on recent public data for the iOS app, while the parent company, EdShed, has a much higher overall annual revenue of around $3 million, suggesting significant revenue from other products and direct school subscriptions.
Sources mentioned: Adapty, Prospeo, Trend Apps, Apple App Store
📈Ratings growth520 ratings+51900% lifetimeShow 3-year history estimate ▾
Tracked (18 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Spelling Shed is the #1 spelling game enjoyed by over 2.5 million children every month!
Spelling Shed’s multi-award-winning app is the leading spelling app and has been #1 in several countries. Designed by a team of teachers, our platform enables everyone to succeed with spelling and enjoy the process!
Used in thousands of schools across the globe, our games make spelling enjoyable, accessible, and achievable. As well as improving spelling, our app significantly impacts reading ability, vocabulary acquisition, and writing.… View full description on the official store →
Spelling Shed’s multi-award-winning app is the leading spelling app and has been #1 in several countries. Designed by a team of teachers, our platform enables everyone to succeed with spelling and enjoy the process!
Used in thousands of schools across the globe, our games make spelling enjoyable, accessible, and achievable. As well as improving spelling, our app significantly impacts reading ability, vocabulary acquisition, and writing.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 144 MB🔞 4+📱 iOS 13.0+🔖 v2.0.3🔄 updated 0d ago🌐 EN📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.80 → 4.30 (dropped 0.50★)
2026-05
💲
Went paid — introduced $2.99 price point
2026-04
⭐
Rating ↑ 1.81 → 4.80 (improved 2.99★)
2026-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🔧
Shipped update — v? → v1.21.4
2024-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-10
⭐
Rating ↑ 1.83 → 2.29 (improved 0.46★)
2021-10
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2018-03
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #24Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
spelling·#24🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.30525★ | 190 | 4.30525★ this version |
| 🇧🇷 BR | 4.47619★ | 21 | 4.47619★ this version |
| 🇨🇦 CA | 4.11111★ | 45 | 4.11111★ this version |
| 🇩🇪 DE | 4.75758★ | 33 | 4.75758★ this version |
| 🇫🇷 FR | 4.50725★ | 69 | 4.50725★ this version |
| 🇬🇧 GB | 4.38858★ | 27,132 | 4.38858★ this version |
| 🇮🇳 IN | 4.5122★ | 41 | 4.5122★ this version |
| 🇯🇵 JP | 4.44231★ | 52 | 4.44231★ this version |
| 🇺🇸 US | 4.30385★ | 520 | 4.30385★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Spelling Shed: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 520 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Spelling Shed make per month?▴
Based on our ML-calibrated revenue forecast, Spelling Shed earns approximately $5.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Spelling Shed?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Spelling Shed?▴
Spelling Shed is published by Education Shed Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Spelling Shed's BU Score?▴
Spelling Shed has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.