Split Pay by Rent App
73
Quality Score
Strong
Split Pay by Rent App
Medium confidence
✍️ bumetric analysis
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Split Pay by Rent App is an iOS app from Visible Ideas in the Finance category, currently rated 4.8★ across 8,895 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$847
per month
→
12-mo forecast
$741 – $2670
per month
→
24-mo forecast
$686 – $6176
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (57 MB) | +$2K |
| ⚙ Finance complexity ×1.60 | +$31K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 20× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
530K
Lifetime downloads (US-equivalent)
Monthly active
145K
Daily active
58K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$847/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$721 – $1.7K
12 months
$741 – $2.7K
24 months
$686 – $6.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.7
Revenue Strength
2.9
Monetization Maturity
1.0
Defensibility
2.7
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Marginal — $338 - $2118/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 8,895 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $15K-$27K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (8,895 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.7.14
Addressed minor bugs and made the app smoother.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Split Pay by Rent App
- Developer
- Visible Ideas
- Bundle ID
- xyz.visible.visibleRentApp
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Sync rent with your paychecks
- Description
- Make rent day easier with Rent App. Split your rental payments, build credit, and enjoy secure transactions with no weekly limits.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/SplitPay
- linkedin.com/company/userentapp/people
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/splitpay · linkedin linkedin.com/company/userentapp/people · tiktok tiktok.com/@splitpaydotcom · twitter x.com/SplitPay
- Not found
- Phone
- Not found
- Contact page
- rent.app/help
- About page
- rent.app/about-us
📈Ratings growth8,895 ratings+3257% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Break your biggest monthly expense in half AND build credit history just by paying rent.
Rent day stress is real, but it doesn't have to be. Rent App's Split Pay feature lets you break your rent into two more manageable payments every month, so you can breathe easier and budget smarter. Pay half on your due date, and half two weeks later. Your landlord still gets paid in full and on time, every time.
Why Split Pay Changes Everything:
- Bite-sized payments - No more scrambling to cover rent in one go
- Better budgeting - Spread your biggest expense across two paychecks… View full description on the official store →
Rent day stress is real, but it doesn't have to be. Rent App's Split Pay feature lets you break your rent into two more manageable payments every month, so you can breathe easier and budget smarter. Pay half on your due date, and half two weeks later. Your landlord still gets paid in full and on time, every time.
Why Split Pay Changes Everything:
- Bite-sized payments - No more scrambling to cover rent in one go
- Better budgeting - Spread your biggest expense across two paychecks… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 57 MB🔞 4+📱 iOS 15.1+🔖 v1.7.14🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v1.7.14
2026-04
⭐
Rating ↑ 3.81 → 4.83 (improved 1.02★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-06
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2024-05
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2024-05
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2024-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2023-12
🚀
First tracked snapshot — initial data captured
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Split Pay by Rent App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 8,895 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Split Pay by Rent App make per month?▴
Based on our ML-calibrated revenue forecast, Split Pay by Rent App earns approximately $8.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Split Pay by Rent App?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Split Pay by Rent App?▴
Split Pay by Rent App is published by Visible Ideas on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Split Pay by Rent App's BU Score?▴
Split Pay by Rent App has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.