Starting Strength Official
75
Quality Score
Strong
Starting Strength Official
Medium confidence
✍️ bumetric analysis
“
Starting Strength Official is an iOS app from Shabu Pty Ltd in the Health & Fitness category, currently rated 4.8★ across 2,506 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.9K
per month
→
12-mo forecast
$9.2K – $19.3K
per month
→
24-mo forecast
$11.4K – $34.3K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$8.3K/mo · 1K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (239 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$475K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 19× MRR multiple
💸
~3.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
175K
Lifetime downloads (US-equivalent)
Monthly active
38K
Daily active
13K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$8.5K – $14.1K
12 months
$9.2K – $19.3K
24 months
$11.4K – $34.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
8.6
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $6K - $13K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 2,506 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 451d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (451d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $160K-$285K. Portfolio play ($33K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (2,506 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.002
Bug Fixes and Optimisations
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Starting Strength Official
- Developer
- Shabu Pty Ltd
- Bundle ID
- com.shabu.startingstrength
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- app.startingstrength.com
- Tagline
- Get Strong. Stay Strong. Track Every Lift.
- Description
- The official Starting Strength app by Mark Rippetoe. Track barbell workouts, auto-calculate warmups, follow linear progression, and get stronger. Free download for iOS & Android.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $25.0K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,506 ratings+494% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $14.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
------ The Official Starting Strength App * 4.8 Star Average Rating -------
The Starting Strength Method is the fastest, most efficient and straightforward way to increase total body strength for complete beginners.
======
Here's some reviews from our users
5/5
"What do you get when you combine the best method to get stronger with detailed instructional videos, thorough explanations AND an actual day to day program? THIS APP! Finally! Perfect for both beginners and experienced lifters and worth much more than the price I paid for. Thank you Starting Strength!
5/5… View full description on the official store →
The Starting Strength Method is the fastest, most efficient and straightforward way to increase total body strength for complete beginners.
======
Here's some reviews from our users
5/5
"What do you get when you combine the best method to get stronger with detailed instructional videos, thorough explanations AND an actual day to day program? THIS APP! Finally! Perfect for both beginners and experienced lifters and worth much more than the price I paid for. Thank you Starting Strength!
5/5… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 239 MB🔞 17+📱 iOS 13.0+🔖 v6.002🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.40 → 4.80 (improved 0.40★)
2026-05
💲
Went paid — introduced $14.99 price point
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2017-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2016-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-09
🚀
First tracked snapshot — initial data captured
2015-09
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.81022★ | 137 | 4.81022★ this version |
| 🇧🇷 BR | 5★ | 7 | 5★ this version |
| 🇨🇦 CA | 4.76403★ | 178 | 4.76403★ this version |
| 🇩🇪 DE | 4.425★ | 40 | 4.425★ this version |
| 🇫🇷 FR | 4.66667★ | 6 | 4.66667★ this version |
| 🇬🇧 GB | 4.79286★ | 140 | 4.79286★ this version |
| 🇮🇳 IN | 4.83333★ | 6 | 4.83333★ this version |
| 🇯🇵 JP | 4.66667★ | 9 | 4.66667★ this version |
| 🇺🇸 US | 4.79976★ | 2,512 | 4.79976★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Starting Strength Official: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Shabu Pty Ltd
View all →📦 Portfolio summaryINDIE studio
3apps·$33K/mocombined
Lead-app heavy — top app contributes 75%
About this analysis
Why medium confidence: 2,506 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Starting Strength Official make per month?▴
Based on our ML-calibrated revenue forecast, Starting Strength Official earns approximately $24K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Starting Strength Official?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Starting Strength Official?▴
Starting Strength Official is published by Shabu Pty Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Starting Strength Official's BU Score?▴
Starting Strength Official has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.