Step: All-In-One Money App
82
Quality Score
Excellent
Step: All-In-One Money App
High confidence
✍️ bumetric analysis
“
Step: All-In-One Money App is an iOS app from Step Mobile Inc. in the Finance category, currently rated 4.7★ across 80,040 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.3K/mo · 31K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (192 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 20× MRR multiple
💸
~1.9× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
4.8M
Lifetime downloads (US-equivalent)
Monthly active
1.3M
Daily active
520K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.5
Market Position
0.3
Growth Velocity
5.0
Defensibility
3.9
Operational Safety
10.0
Founder Strength
5.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 80,040 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (80,040 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.7.0
With Step, you can build credit for free, get cashback, borrow up to $250 cash, and improve your financial future all in one app that is trusted by over 7 million people.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Step: All-In-One Money App
- Developer
- Step Mobile Inc.
- Bundle ID
- com.step.step
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- BANKING FOR THE NEXT GENERATION
- Description
- Build credit, bank smarter, and grow your money with Step. No hidden fees, no minimums. Join 7M+ users taking control of their finances. Start free today.
- Founded
- Not found
- HQ / Address
- Palo Alto
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $14.6M ($8.3M – $20.8M)AI medium
- AI annual estimate
- $175.0M/yr
- ML model estimate / mo
- $13.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/step
- linkedin.com/company/stepmobile
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/step · instagram instagram.com/stepmobile · linkedin linkedin.com/company/stepmobile · tiktok tiktok.com/@step · twitter twitter.com/step · youtube youtube.com/c/Stepmobile
- hello@step.com
- Phone
- Not found
- Contact page
- Not found
- About page
- step.com/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Step Mobile Inc., the company behind the 'Step: All-In-One Money App', is estimated to have an annual revenue ranging from $100 million to $250 million, translating to a monthly estimate of approximately $8.3 million to $20.8 million. The app serves over 7 million users and generates revenue through interchange fees, a premium 'Step Black' membership, and other financial services.
Sources mentioned: LeadIQ, Google Play, Business Insider, F4 Fund, Step.com, Banking Dive, FinTech Futures, Clay, Tracxn, Sensor Tower
⭐Recent App Store Reviews49 latest · avg 3.45★ · 53.1% 5★ · 32.7% 1★
5★26 (53%)
4★4 (8%)
3★1 (2%)
2★2 (4%)
1★16 (33%)
+220 ratings/week
Praise: great ×12 love ×6 best ×5 recommend ×4 amazing ×3Complaints: scam ×2 refund ×1 subscription ×1 bug ×1
Top positive
★★★★★ I like this
Good…
★★★★★ 6 stars. Amazing app
I can’t explain how amazing this app is Well done devs…
Top negative
★☆☆☆☆ Waste
Very inconsistent. Charged me multiple times only to say my payment was late. Don’t even waste your time.…
★☆☆☆☆ Scam.
Downloaded the app, clicked borrow, was told to pay $5 for a subscription, paid it, immediately not approved. No option to refund the membership either.
UPDATE
Tried to close my account, had 1 cent left over (transferred in $5 for the sub…
📈Ratings growth80,040 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (30 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Step is the ultimate money app to help you build credit, grow your savings, borrow money with no interest, and get cash back. Trusted by over 7 million users, Step puts more money in your pocket and helps you become more financially independent, giving you the freedom to chase your dreams.
Why Step:
BUILD CREDIT FOR FREE: The average Step user boosts their credit score by 57 points in their first year.
CASHBACK ON EVERY PURCHASE: Get at least 1% cashback on every card purchase and up to 10% at rotating merchants.… View full description on the official store →
Why Step:
BUILD CREDIT FOR FREE: The average Step user boosts their credit score by 57 points in their first year.
CASHBACK ON EVERY PURCHASE: Get at least 1% cashback on every card purchase and up to 10% at rotating merchants.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 192 MB🔞 4+📱 iOS 15.1+🔖 v26.7.0🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v26.7.0
2026-04
⭐
Rating ↑ 2.84 → 4.74 (improved 1.90★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-08
⭐
Rating ↓ 3.60 → 3.17 (dropped 0.43★)
2024-08
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
2024-08
🚀
First tracked snapshot — initial data captured
2024-08
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Step: All-In-One Money App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 80,040 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Step make per month?▴
Based on our ML-calibrated revenue forecast, Step earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Step?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Step?▴
Step is published by Step Mobile Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Step's BU Score?▴
Step has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.