Surest
63
Quality Score
Solid
Surest
Medium confidence
✍️ bumetric analysis
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Surest is an iOS app from Bind Benefits, Inc in the Health & Fitness category, currently rated 4.4★ across 4,290 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 63: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$764
per month
→
12-mo forecast
$668 – $2409
per month
→
24-mo forecast
$619 – $5573
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$189/mo · 550 ratings · 3.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (88 MB) | +$15K |
| ⚙ Health & Fitness complexity ×1.40 | +$26K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 18× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
300K
Lifetime downloads (US-equivalent)
Monthly active
66K
Daily active
23K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$764/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$651 – $1.5K
12 months
$668 – $2.4K
24 months
$619 – $5.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 45/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
3.3
Product Quality
8.0
Revenue Strength
2.9
Monetization Maturity
1.0
Defensibility
5.6
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $305 - $1911/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.44★ across 4,290 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $13K-$24K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (4,290 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.38.0
We sent a couple of bugs packing and added to Saved Care navigation, helping members easily reference care they're planning and providers they prefer.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Surest
- Developer
- Bind Benefits, Inc
- Bundle ID
- com.yourbind.BindBenefits
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Smart, shoppable, and clear from the start.
- Description
- Surest is an employer-sponsored health plan available to employers with 2+ employees.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $765/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,290 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Savings start here: Get the free Surest app.
With the Surest health plan, prices for doctors and health services are available on the app, so you can compare options. See where you might be able to save money by selecting a different provider or service location, then decide what’s right for you and your budget. You can also see current claims info in the app, and easily access your digital ID card.
Plan highlights:
• No deductible
• See clear copays in advance
• Access the broad, national UnitedHealthcare network… View full description on the official store →
With the Surest health plan, prices for doctors and health services are available on the app, so you can compare options. See where you might be able to save money by selecting a different provider or service location, then decide what’s right for you and your budget. You can also see current claims info in the app, and easily access your digital ID card.
Plan highlights:
• No deductible
• See clear copays in advance
• Access the broad, national UnitedHealthcare network… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 88 MB🔞 12+📱 iOS 16.6+🔖 v4.38.0🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v4.38.0
2026-04
⭐
Rating ↑ 1.63 → 4.44 (improved 2.81★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-12
⭐
Rating ↓ 4.80 → 4.45 (dropped 0.35★)
2019-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-02
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Surest: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bind Benefits, Inc
View all →📦 Portfolio summaryINDIE studio
2apps·$189/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 4,290 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Surest make per month?▴
Based on our ML-calibrated revenue forecast, Surest earns approximately $764/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Surest?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Surest?▴
Surest is published by Bind Benefits, Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Surest's BU Score?▴
Surest has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.