ThaiFriendly Dating
70
Quality Score
Strong
ThaiFriendly Dating
Medium confidence
✍️ bumetric analysis
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ThaiFriendly Dating is an iOS app from Oxixo in the Social Networking category, currently rated 4.6★ across 8,656 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 70: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$14.5K
per month
→
12-mo forecast
$15.0K – $31.4K
per month
→
24-mo forecast
$18.6K – $55.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$974/mo · 39K ratings · 4.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Social Networking complexity ×1.70 | +$35K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 17× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
17× MRR
👥 Estimated audience size
775K
Lifetime downloads (US-equivalent)
Monthly active
190K
Daily active
100K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
53% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$14.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$13.8K – $22.9K
12 months
$15.0K – $31.4K
24 months
$18.6K – $55.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.2
Revenue Strength
4.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $10K - $21K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.58★ across 8,656 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $260K-$463K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (8,656 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.9.45
• Dark mode icon
• Send GIFs and more from keyboard or by copy pasting directly into chat
• Voice introduction on profiles
• Fixed Photo Verification Process that some users were experiencing
• Lots of small bug fixes and visual improvements
• Send GIFs and more from keyboard or by copy pasting directly into chat
• Voice introduction on profiles
• Fixed Photo Verification Process that some users were experiencing
• Lots of small bug fixes and visual improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ThaiFriendly Dating
- Developer
- Oxixo
- Bundle ID
- com.thaifriendly.app
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.thaifriendly.com
- Tagline
- Over 1,912,606 members - the #1 Thai Dating Site!
- Description
- 100% Real Thai Ladies in Bangkok, Pattaya, Phuket and all over Thailand at ThaiFriendly the #1 Thai Dating Site! 🔥
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- 🇮🇳#17 /100 🇦🇺#38 /100 🇬🇧#42 /100 🇫🇷#45 /100 🇩🇪#48 /100 🇨🇦#96 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth8,656 ratings+18% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇮🇳IN#17 /100
🇦🇺AU#38 /100
🇬🇧GB#42 /100
🇫🇷FR#45 /100
🇩🇪DE#48 /100
🇨🇦CA#96 /100
📊Category Rank Trajectory#17 now · best #16 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
ThaiFriendly is the biggest Thai dating website online!
Download the app to access your existing account or make a new account for free.
Features:
• Browse through 1,300,000+ active photo profiles
• Search for profiles all over Thailand
• Double tap to send interest to a member
• Send messages and photos for free (free limit 1 message per 10 minutes)
While the ThaiFriendly app is free to use there is the option to purchase a monthly subscription "ThaiFriendly Premium" within the app. The subscription length is 1 month and costs $19.99/month.… View full description on the official store →
Download the app to access your existing account or make a new account for free.
Features:
• Browse through 1,300,000+ active photo profiles
• Search for profiles all over Thailand
• Double tap to send interest to a member
• Send messages and photos for free (free limit 1 message per 10 minutes)
While the ThaiFriendly app is free to use there is the option to purchase a monthly subscription "ThaiFriendly Premium" within the app. The subscription length is 1 month and costs $19.99/month.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 35 MB🔞 17+📱 iOS 15.0+🔖 v1.9.45🔄 updated 0d ago🌐 EN📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.41 → 4.50 (improved 2.09★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-08
⭐
Rating ↑ 1.67 → 2.50 (improved 0.83★)
2018-08
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2017-04
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2015-10
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — thaifriendly.com
- Mail provider
- Mailgun (transactional)
- Tech stack
- Google Workspace · Mailgun · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.51797★ | 2,921 | 4.51797★ this version |
| 🇧🇷 BR | 4.58537★ | 41 | 4.58537★ this version |
| 🇨🇦 CA | 4.46376★ | 1,214 | 4.46376★ this version |
| 🇩🇪 DE | 4.46552★ | 2,683 | 4.46552★ this version |
| 🇫🇷 FR | 4.5392★ | 1,569 | 4.5392★ this version |
| 🇬🇧 GB | 4.56378★ | 4,053 | 4.56378★ this version |
| 🇮🇳 IN | 4.6191★ | 2,586 | 4.6191★ this version |
| 🇯🇵 JP | 4.50256★ | 390 | 4.50256★ this version |
| 🇺🇸 US | 4.579★ | 8,772 | 4.579★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ThaiFriendly Dating: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Oxixo
View all →📦 Portfolio summaryINDIE studio
2apps·$8K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Social Networking
About this analysis
Why medium confidence: 8,656 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ThaiFriendly Dating make per month?▴
Based on our ML-calibrated revenue forecast, ThaiFriendly Dating earns approximately $8.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ThaiFriendly Dating?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ThaiFriendly Dating?▴
ThaiFriendly Dating is published by Oxixo on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ThaiFriendly Dating's BU Score?▴
ThaiFriendly Dating has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.