The General Auto Insurance App
79
Quality Score
Strong
The General Auto Insurance App
High confidence
✍️ bumetric analysis
“
The General Auto Insurance App is an iOS app from The General Automobile Insurance Services, Inc. in the Finance category, currently rated 4.7★ across 221,778 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 79: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.6K/mo · 39K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$45K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $50K · 20× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
13.0M
Lifetime downloads (US-equivalent)
Monthly active
3.6M
Daily active
1.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.4
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.0
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 221,778 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (221,778 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.0.0
We’ve updated the app to support new policies under The General, along with continued improvements to make your experience smoother and more reliable.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The General Auto Insurance App
- Developer
- The General Automobile Insurance Services, Inc.
- Bundle ID
- com.pgac.thegeneral
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- www.thegeneral.com
- Tagline
- Car insurance with flexible payment options.
- Description
- Shop The General® car insurance and get a free quote today. Explore our auto insurance options to find the coverage you need at affordable rates.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/TheGeneralAuto · instagram instagram.com/thegeneralauto/?hl=en · twitter twitter.com/TheGeneralAuto · youtube youtube.com/user/TheGeneralInsurance
- Not found
- Phone
- 1- 844-327-9870
- Contact page
- thegeneral.com/help-center
- About page
- thegeneral.com/about
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including Sensor Tower, Statista, Adapty, and Reddit, do not provide specific revenue estimates for the iOS app "The General Auto Insurance App." While overall company revenue for The General Automobile Insurance Services, Inc. is reported to be between $140.0 million and $746 million annually by various sources, this figure represents the entire company's operations, not the app's direct revenue. The app primarily functions as a utility for policy management, payments, claims, and quotes, rather than generating revenue through in-app purchases or subscriptions.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Growjo, Zippia, Owler
📈Ratings growth221,778 ratings+46% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The General® mobile app helps you manage your policy anytime, anywhere. Whether you need to get a quote, make a payment, access your ID cards, add proof of insurance to your digital wallet, or submit a claim, The General® makes it simple and convenient
• Quickly get a quote for a new insurance policy with The General®
• Make a payment or schedule a payment using different payment methods.
• Access your ID Cards after signing in for the first time. You can view your virtual ID cards in landscape mode or open the PDF version to see your full legal ID cards.… View full description on the official store →
• Quickly get a quote for a new insurance policy with The General®
• Make a payment or schedule a payment using different payment methods.
• Access your ID Cards after signing in for the first time. You can view your virtual ID cards in landscape mode or open the PDF version to see your full legal ID cards.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 49 MB🔞 4+📱 iOS 16+🔖 v7.0.0🔄 updated 0d ago🌐 EN, ES📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v7.0.0
2026-04
⭐
Rating ↑ 2.53 → 4.70 (improved 2.17★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-11
⭐
Rating ↑ 1.63 → 2.00 (improved 0.37★)
2023-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-11
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2023-11
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2023-11
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2023-11
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The General Auto Insurance App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 221,778 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The General Auto Insurance App make per month?▴
Based on our ML-calibrated revenue forecast, The General Auto Insurance App earns approximately $2.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The General Auto Insurance App?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The General Auto Insurance App?▴
The General Auto Insurance App is published by The General Automobile Insurance Services, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The General Auto Insurance App's BU Score?▴
The General Auto Insurance App has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.