The Roku App (Official)

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The Roku App (Official)
This iOS app from ROKU INC carves out a niche as a comprehensive remote and content hub for Roku device owners, directly competing with similar companion apps from other smart TV platforms like Amazon Fire TV or Apple TV. Its substantial user rating, paired with millions of individual ratings, indicates strong user satisfaction and deep market penetration for a utility app. The minimal estimated monthly revenue, despite the massive user base, signals that this is a mature, free-to-use product primarily designed to enhance the core Roku hardware experience rather than generate direct app-based income. For entertainment utility apps in this category, a common monetization observation is the indirect revenue generation through increased hardware sales or subscription upsells to premium content services, rather than in-app purchases or subscriptions within the companion app itself.
BU Score 81 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (223 MB) | +$40K |
| ⚙ Entertainment complexity ×1.30 | +$27K |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Entertainment engagement | ~150 installs / rating |
| 🔁 Entertainment D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.40 |
How we forecast this revenue
MEDIUM CONFIDENCEBU Investment Matrix
Below median · 47/100MID TIERunderperforming peers- 💰 Revenue: Modest — $6K - $13K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 5,648,023 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
💰 Forecast Revenue / mo
MODEL| High install base (5,648,023 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVE🆕 What's New · v13.9.0
Profile & Insights
Identification
- App name
- The Roku App (Official)
- Developer
- ROKU INC
- Bundle ID
- com.roku.ios.roku
- App Store URL
- Open in App Store
- Category
- Entertainment
- Content rating
- 12+
- Languages
- EN, FR, DE, PT, ES
Company
- Website
- www.roku.com
- Tagline
- Roku
- Description
- Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
- Founded
- Not found
- HQ / Address
- San Jose
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.5KAI low
- AI annual estimate
- $30.0K/yr
- ML model estimate / mo
- $172/mo
- Top-grossing rank
- Outside top 100 in US Entertainment
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth5,648,023 ratings+27% lifetimeShow 3-year history estimate ▾
📝 About this app
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard… View full description on the official store →
What Worked™ · Development Pipeline
2 EVENTS TRACKEDTech & Domain Intel — roku.com
- Mail provider
- Microsoft 365
- Tech stack
- Anthropic · Atlassian (Jira/Confluence) · Google Workspace
Track this app’s revenue
FREE📝 Description
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Why high confidence: 5,648,023 ratings · no founder-verified revenue (model estimate only).




