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The Roku App (Official)

81
Quality Score
Excellent

The Roku App (Official)

High confidence
4.7 ✍️ Editor
✍️ bumetric analysis

This iOS app from ROKU INC carves out a niche as a comprehensive remote and content hub for Roku device owners, directly competing with similar companion apps from other smart TV platforms like Amazon Fire TV or Apple TV. Its substantial user rating, paired with millions of individual ratings, indicates strong user satisfaction and deep market penetration for a utility app. The minimal estimated monthly revenue, despite the massive user base, signals that this is a mature, free-to-use product primarily designed to enhance the core Roku hardware experience rather than generate direct app-based income. For entertainment utility apps in this category, a common monetization observation is the indirect revenue generation through increased hardware sales or subscription upsells to premium content services, rather than in-app purchases or subscriptions within the companion app itself.

BU Score 81 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast
● Right now
$9.0K
per month
12-mo forecast
$9.3K – $19.4K
per month
24-mo forecast
$11.5K – $34.5K
per month
MID tier
💡 Grow this revenue
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  • Description hook & conversion structure
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Typical impact: +2-5× organic installs
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$120K
What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (223 MB) +$40K
Entertainment complexity ×1.30 +$27K
Total estimate $120K
👥 Estimated audience size
847.0M
Lifetime downloads (US-equivalent)
Monthly active
101.5M
Daily active
40.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Entertainment engagement ~150 installs / rating
🔁 Entertainment D30 retention 12%
📍 DAU / MAU stickiness 0.40
DAU / MAU 40% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$9.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$8.5K – $14.2K
12 months
$9.3K – $19.4K
24 months
$11.5K – $34.5K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 47/100MID TIERunderperforming peers
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
4.0
Product Quality
9.5
Market Position
0.3
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.2
Monetization Maturity
1.0
  • 💰 Revenue: Modest — $6K - $13K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.74★ across 5,648,023 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: dev shipping weekly.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $161K-$286K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (5,648,023 ratings)METRIC
+$12,000
Excellent rating (4.7★)METRIC
+$2,200
Mature app (14y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Localized (5 languages)METRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v13.9.0

- Minor bug fixes and performance improvements.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
The Roku App (Official)
Developer
ROKU INC
Bundle ID
com.roku.ios.roku
App Store URL
Open in App Store
Category
Entertainment
Content rating
12+
Languages
EN, FR, DE, PT, ES

Company

Website
www.roku.com
Tagline
Roku
Description
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
Founded
Not found
HQ / Address
San Jose
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$2.5KAI low
AI annual estimate
$30.0K/yr
ML model estimate / mo
$172/mo
Top-grossing rank
Outside top 100 in US Entertainment
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
AI Revenue EstimateCONFIDENCE: LOW
The iOS version of "The Roku App (Official)" explicitly states it has no in-app purchases, suggesting no direct revenue from that platform. For the "Roku Mobile App," Adapty estimates less than $5,000 in monthly revenue, indicating minimal direct monetization for the official app across platforms. The app primarily serves as a remote and content discovery tool, supporting Roku's broader platform revenue generated through advertising and content distribution on its devices, rather than directly monetizing the app itself.
Sources mentioned: Sensor Tower, Adapty, Roku Inc. financial reports
📈Ratings growth5,648,023 ratings+27% lifetimeShow 3-year history estimate ▾Jun 2023Jan 2025Jun 2026
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Get to know the must-have app for streamers

Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 223 MB🔞 12+📱 iOS 16.0+🔖 v13.9.0🔄 updated 0d ago🌐 EN, FR, DE, PT, ES📂 Entertainment💰 Paid
📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🚀
First tracked snapshot — initial data captured
2026-04
🔧
Shipped update — v? → v13.7.0
🧪

Tech & Domain Intel — roku.com

Mail provider
Microsoft 365
Tech stack
Anthropic · Atlassian (Jira/Confluence) · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Roku App (Official): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

Similar apps in Entertainment

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 5,648,023 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does The Roku App (Official) make per month?
Based on our ML-calibrated revenue forecast, The Roku App (Official) earns approximately $172/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The Roku App (Official)?
Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Roku App (Official)?
The Roku App (Official) is published by ROKU INC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Roku App (Official)'s BU Score?
The Roku App (Official) has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.