Tochi - Mental Health Journal
62
Quality Score
Solid
Tochi - Mental Health Journal
Medium confidence
✍️ bumetric analysis
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Tochi - Mental Health Journal is an iOS app from Hae Bum Kim, currently rated 4.7★ across 840 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For an app like this, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (152 MB) | +$40K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 16× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
125K
Lifetime downloads (US-equivalent)
Monthly active
18K
Daily active
3.7K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 category engagement | ~150 installs / rating |
| 🔁 category D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 42/100MICRO TIERminimal traction yetGrowth Velocity
5.0
Founder Strength
3.8
Product Quality
6.6
Revenue Strength
2.3
Monetization Maturity
1.0
Defensibility
4.7
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 840 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($574/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Established app (4y old)METRIC | +$800 | |
| Localized (9 languages)METRIC | +$600 | |
| Early-stage install base (840 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.1.0
Improve Logging and Prompt Speed!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Tochi - Mental Health Journal
- Developer
- Hae Bum Kim
- Bundle ID
- com.lazyhippo.tochidiary
- App Store URL
- Open in App Store
- Category
- Not found
- Content rating
- 4+
- Languages
- NL, EN, IT, JA, KO, PT, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Apps made with love and Care. Home of Tochi - Mood Tracker & Journal, Ruti - Habit Tracker & Goals Planner, Tochi - Health & Pill Reminder
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $545/mo
- Top-grossing rank
- Outside top 100 in US
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth840 ratings+83900% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Tochi: Your All-in-One Mental Health Journal & Mood Tracker App
Tochi is a complete mental health app designed for real-life emotional wellbeing and mental wellness. Whether you need an anxiety journal, a stress journal, or a gratitude journal with guided prompts, Tochi is built for you. From managing depression, bipolar disorder, and ADHD to navigating burnout or daily stress, this is the mental health journal that adapts to your journey.
Effortless Mood Tracker Check-Ins
The Tochi mood tracker makes tracking progress effortless.… View full description on the official store →
Tochi is a complete mental health app designed for real-life emotional wellbeing and mental wellness. Whether you need an anxiety journal, a stress journal, or a gratitude journal with guided prompts, Tochi is built for you. From managing depression, bipolar disorder, and ADHD to navigating burnout or daily stress, this is the mental health journal that adapts to your journey.
Effortless Mood Tracker Check-Ins
The Tochi mood tracker makes tracking progress effortless.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 152 MB🔞 4+📱 iOS 15.6+🔖 v11.1.0🔄 updated 0d ago🌐 NL, EN, IT, JA, KO +4💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: subscription → free
2026-05
🔧
Shipped update — v10.5.1 → v10.6.1
2026-04
⭐
Rating ↑ 4.15 → 4.70 (improved 0.55★)
2026-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-11
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2021-10
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Tochi - Mental Health Journal: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Hae Bum Kim
View all →📦 Portfolio summaryINDIE studio
2apps·$574/mocombined
⚠ Concentrated — top app contributes 95% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 840 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
3 answers · auto-generated from this app's public dataHow much does Tochi - Mental Health Journal make per month?▴
Based on our ML-calibrated revenue forecast, Tochi - Mental Health Journal earns approximately $545/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Who makes Tochi - Mental Health Journal?▴
Tochi - Mental Health Journal is published by Hae Bum Kim on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Tochi - Mental Health Journal's BU Score?▴
Tochi - Mental Health Journal has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.