Twilio Authy
75
Quality Score
Strong
Twilio Authy
High confidence
✍️ bumetric analysis
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Twilio Authy is an iOS app from Authy Inc. in the Utilities category, currently rated 4.7★ across 52,447 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 75: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.2K/mo · 94K ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 15× MRR multiple
💸
~2.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
10.0M
Lifetime downloads (US-equivalent)
Monthly active
2.0M
Daily active
400K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 52,447 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (52,447 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Twilio Authy
- Developer
- Authy Inc.
- Bundle ID
- com.authy
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, PT, ES
Company
- Website
- Not found
- Tagline
- Enable 2FA for your favorite sites.
- Description
- Two-factor authentication (2FA) adds an additional layer of protection beyond passwords. Download our free app today and follow our easy to use guides to protect your accounts and personal information.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.5K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/twilio
- linkedin.com/company/twilio-inc-
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/TeamTwilio · linkedin linkedin.com/company/twilio-inc- · twitter x.com/twilio · youtube youtube.com/@twilio
- Not found
- Phone
- Not found
- Contact page
- authy.com/help
- About page
- Not found
📈Ratings growth52,447 ratings+7% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your use of the Authy App is subject to these Authy App Terms (https://www.twilio.com/en-us/legal/authy-app-terms)
Authy brings the future of two-factor authentication to the convenience of your iPhone or iPad.
The Authy app generates secure 2 step verification tokens on your device. It helps you protect your account from hackers and hijackers by adding an additional layer of security.
Why Authy is the best multi factor authentication app:
- Secure Cloud Backups:… View full description on the official store →
Authy brings the future of two-factor authentication to the convenience of your iPhone or iPad.
The Authy app generates secure 2 step verification tokens on your device. It helps you protect your account from hackers and hijackers by adding an additional layer of security.
Why Authy is the best multi factor authentication app:
- Secure Cloud Backups:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 36 MB🔞 4+📱 iOS 15.0+🔖 v28.4.2🔄 updated 0d ago🌐 EN, PT, ES📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.30 → 4.67 (improved 0.37★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 1.73 → 4.30 (improved 2.57★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-09
⭐
Rating ↑ 1.50 → 2.00 (improved 0.50★)
2024-09
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2024-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.41654★ | 1,911 | 4.41654★ this version |
| 🇧🇷 BR | 4.57407★ | 2,106 | 4.57407★ this version |
| 🇨🇦 CA | 4.59786★ | 5,324 | 4.59786★ this version |
| 🇩🇪 DE | 4.25852★ | 1,965 | 4.25852★ this version |
| 🇫🇷 FR | 4.45034★ | 1,017 | 4.45034★ this version |
| 🇬🇧 GB | 4.54675★ | 6,460 | 4.54675★ this version |
| 🇮🇳 IN | 4.6447★ | 698 | 4.6447★ this version |
| 🇯🇵 JP | 4.44604★ | 1,733 | 4.44604★ this version |
| 🇺🇸 US | 4.67338★ | 52,697 | 4.67338★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Twilio Authy: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 52,447 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Twilio Authy make per month?▴
Based on our ML-calibrated revenue forecast, Twilio Authy earns approximately $6.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Twilio Authy?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Twilio Authy?▴
Twilio Authy is published by Authy Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Twilio Authy's BU Score?▴
Twilio Authy has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.