Unroll.Me - Email Cleanup
82
Quality Score
Excellent
Unroll.Me - Email Cleanup
High confidence
✍️ bumetric analysis
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Unroll.Me - Email Cleanup is an iOS app from Unroll.Me in the Productivity category, currently rated 4.7★ across 128,189 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 82: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 18× MRR multiple
💸
~9.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
9.6M
Lifetime downloads (US-equivalent)
Monthly active
2.9M
Daily active
1.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
9.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 128,189 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($28K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (128,189 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.3.27
Bug fixes and other improvements to make your experience more enjoyable.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Unroll.Me - Email Cleanup
- Developer
- Unroll.Me
- Bundle ID
- com.unrollme.unrollapp
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Unroll.Me and GDPR
- Description
- Unroll.Me service will be stopped for EU residents beginning the 23rd of May.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.2K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Unroll.Me - Email Cleanup" is a free service and does not generate revenue through in-app purchases or subscriptions from users. Its business model relies on analyzing anonymized commercial and transactional email data from its users and selling aggregated market research insights to third parties, such as NielsenIQ. Therefore, there is no direct revenue generated from the iOS app itself through traditional app store monetization methods.
Sources mentioned: Nisarg Shah - Unique Business Models, Clean Email, TheBusinessDive, Readless, Owler Company Profile, Gizmodo, The Guardian, Mailstrom vs Unroll.me: Privacy, Features, and Why It Matter, Courthouse News, Unroll.Me Support
📈Ratings growth128,189 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Are spam and subscription emails flooding your inbox? Do you have hundreds, if not thousands, of useless emails making your cluttered mailbox impossible to navigate? Worry no more! Unroll.Me to the rescue!
Cleaning your inbox has never been so easy, or looked so good! With Unroll.Me, we’ll show you all the subscription emails in your inbox, and give you full control over what you want to do with them. Easily block unwanted emails, keep the ones you want, and rollup those that you don’t want to block, but also don’t necessarily want to see in your inbox.… View full description on the official store →
Cleaning your inbox has never been so easy, or looked so good! With Unroll.Me, we’ll show you all the subscription emails in your inbox, and give you full control over what you want to do with them. Easily block unwanted emails, keep the ones you want, and rollup those that you don’t want to block, but also don’t necessarily want to see in your inbox.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 29 MB🔞 4+📱 iOS 15.6+🔖 v3.3.27🔄 updated 0d ago🌐 EN📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 3.38 → 4.67 (improved 1.29★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-04
⭐
Rating ↓ 3.40 → 3.00 (dropped 0.40★)
2024-04
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2024-03
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2024-03
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2024-03
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Unroll.Me - Email Cleanup: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Unroll.Me
View all →📦 Portfolio summaryINDIE studio
2apps·$28K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
Similar apps in Productivity
About this analysis
Why high confidence: 128,189 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Unroll.Me - Email Cleanup make per month?▴
Based on our ML-calibrated revenue forecast, Unroll.Me - Email Cleanup earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Unroll.Me - Email Cleanup?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Unroll.Me - Email Cleanup?▴
Unroll.Me - Email Cleanup is published by Unroll.Me on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Unroll.Me - Email Cleanup's BU Score?▴
Unroll.Me - Email Cleanup has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.