USAA Mobile
85
Quality Score
Excellent
USAA Mobile
High confidence
✍️ bumetric analysis
“
This finance app targets a highly specific demographic: active military, veterans, and their families, competing directly with other financial institutions offering specialized services to this community, such as Navy Federal Credit Union. The substantial number of ratings and high average score indicate strong user satisfaction and deep market penetration, suggesting a mature product in a sustained growth phase rather than early-stage traction. Despite its free monetization model, the reported revenue, while modest for a major financial institution, likely reflects ancillary income streams or internal accounting for a service designed to retain and serve existing members rather than generate direct app-based profit. In the finance category, monetization often stems from premium subscription tiers for advanced features, transaction fees, or cross-selling other financial products, none of which appear to be the primary driver here.
BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$2.0M
per month
→
12-mo forecast
$2.1M – $3.3M
per month
→
24-mo forecast
$2.5M – $4.7M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.1K/mo · 459K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$130K
↳ What it cost to build · not monthly revenue
Likely range $100K – $175K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (127 MB) | +$30K |
| ⚙ Finance complexity ×1.60 | +$48K |
Total estimate
$130K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 21× MRR multiple
💸
~1.0× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
21× MRR
👥 Estimated audience size
133.0M
Lifetime downloads (US-equivalent)
Monthly active
37.0M
Daily active
14.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.0M – $2.7M
12 months
$2.1M – $3.3M
24 months
$2.5M – $4.7M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
9.6
Revenue Strength
6.3
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 2,221,208 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,221,208 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (17y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.9.1
We frequently update the app to provide you with the best experience. This update includes:
- General bug fixes and performance improvements
- General bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- USAA Mobile
- Developer
- USAA
- Bundle ID
- com.usaa.UsaaMobile
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.usaa.com
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The USAA Mobile iOS app does not generate direct revenue through in-app purchases or subscriptions. Its primary function is to provide existing USAA members with convenient access to banking, insurance, and investment services, thereby supporting USAA's core business operations and indirectly contributing to overall company revenue through customer retention and cross-selling of financial products.
Sources mentioned: Sensor Tower, UXHack, Vizologi, Reddit
📈Ratings growth2,221,208 ratings+1% lifetimeShow 3-year history estimate ▾
Tracked (10 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
USAA is an organization founded by military members for military members. We understand the unique needs of service members, veterans and their families.
The USAA Mobile App gives you convenient and secure account access from your mobile device. You can manage your finances, insurance and more. With just a few taps, you can do things like transfer money, pay bills and deposit checks.
USAA Mobile App features include:
-Banking: Pay bills, send money with Zelle®, deposit checks, transfer funds and locate an ATM.… View full description on the official store →
The USAA Mobile App gives you convenient and secure account access from your mobile device. You can manage your finances, insurance and more. With just a few taps, you can do things like transfer money, pay bills and deposit checks.
USAA Mobile App features include:
-Banking: Pay bills, send money with Zelle®, deposit checks, transfer funds and locate an ATM.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 127 MB🔞 4+📱 iOS 18.0+🔖 v11.9.1🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v1.8.1
2026-04
⭐
Rating ↑ 2.84 → 4.81 (improved 1.97★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
⭐
Rating ↑ 2.33 → 2.71 (improved 0.38★)
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.74937★ | 395 | 4.74937★ this version |
| 🇧🇷 BR | 4.84999★ | 60 | 4.84999★ this version |
| 🇨🇦 CA | 4.78882★ | 483 | 4.78882★ this version |
| 🇩🇪 DE | 4.76459★ | 1,045 | 4.76459★ this version |
| 🇫🇷 FR | 4.85235★ | 149 | 4.85235★ this version |
| 🇬🇧 GB | 4.75168★ | 1,192 | 4.75168★ this version |
| 🇮🇳 IN | 4.85185★ | 54 | 4.85185★ this version |
| 🇯🇵 JP | 4.66592★ | 449 | 4.66592★ this version |
| 🇺🇸 US | 4.80295★ | 2,236,578 | 4.80295★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for USAA Mobile: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
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Lead-app heavy — top app contributes 64%
About this analysis
Why high confidence: 2,221,208 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does USAA Mobile make per month?▴
Based on our ML-calibrated revenue forecast, USAA Mobile earns approximately $6.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like USAA Mobile?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes USAA Mobile?▴
USAA Mobile is published by USAA on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is USAA Mobile's BU Score?▴
USAA Mobile has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.