Venmo
94
Quality Score
Transcendent
Venmo
High confidence
✍️ bumetric analysis
“
This iOS Finance app occupies the peer-to-peer payment niche, directly competing with established players like PayPal and Cash App. Its near-perfect user rating from over 15 million reviews, coupled with its consistent monthly revenue of approximately $21,812, signals significant and sustained user traction. This indicates a mature product, well past its initial growth phase and firmly entrenched in its market. The app’s free monetization model, despite its substantial user base, suggests revenue is likely driven by transaction fees, premium features, or partnerships rather than direct user payments. In the P2P finance category, a common monetization observation is the reliance on interchange fees from linked debit/credit cards or expedited transfer fees, with some apps also exploring integrated shopping or crypto services to diversify income beyond core payment functionality.
BU Score 94 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$10.4K
per month
→
12-mo forecast
$10.7K – $22.4K
per month
→
24-mo forecast
$13.3K – $39.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (655 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$475K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 21× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
21× MRR
👥 Estimated audience size
927.5M
Lifetime downloads (US-equivalent)
Monthly active
259.5M
Daily active
103.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$10.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$9.8K – $16.4K
12 months
$10.7K – $22.4K
24 months
$13.3K – $39.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.7
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $7K - $15K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 15,465,782 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $186K-$331K. Portfolio play ($21K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (15,465,782 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.11.0
In an app of great prowess, they say,
Features danced in a grand display.
Bugs, once fierce, now subdued,
Tapping joyfully ensued,
As users hailed the fixes that day.
Features danced in a grand display.
Bugs, once fierce, now subdued,
Tapping joyfully ensued,
As users hailed the fixes that day.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Venmo
- Developer
- Venmo
- Bundle ID
- net.kortina.labs.Venmo
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Pay friends.
- Description
- Welcome to Venmo! Manage your account balance, send/receive money, split bills, pay friends, and stay connected with your network all in one place.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $21.8K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- press@venmo.com
- Phone
- Not found
- Contact page
- Not found
- About page
- venmo.com/about/crypto
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Venmo's iOS app does not generate direct revenue through in-app purchases or subscriptions, as indicated by Sensor Tower data stating 'No In-App Purchases'. Instead, Venmo's revenue is derived from various transaction-based fees across its entire platform, including merchant fees, instant transfer fees, and Venmo Debit/Credit Card interchange fees. Venmo's overall estimated annual revenue was $935 million in 2022, $1.1 billion in 2023, and projected to be $1.4 billion in 2024, and $4.3 billion in 2025. These figures represent the company's total revenue, not revenue specifically from the iOS app.
Sources mentioned: Sensor Tower, AppAgent, Vizologi, GOBankingRates, AppMakers USA, Buy Bitcoin Worldwide, Business of Apps, ElectroIQ, Growjo, Prospeo
⭐Recent App Store Reviews49 latest · avg 1.76★ · 14.3% 5★ · 75.5% 1★
5★7 (14%)
4★1 (2%)
3★2 (4%)
2★2 (4%)
1★37 (76%)
+0 ratings/week
Praise: great ×2 love ×2 awesome ×1 perfect ×1 excellent ×1Complaints: terrible ×5 worst ×3 broken ×1 scam ×1 refund ×1
Top positive
★★★★★ Venmo
I have used Venmo for a while and it’s been great.…
★★★★★ The only way I
To egg da till…
Top negative
★☆☆☆☆ Venmo debit cards are useless outside the US
Venmo promotes its debit cards as waiving foreign transaction fees. But the cards are being declined in Europe. Verified the information today: Venmo is not authorized as a payment method outside the US. Paying abroad was the only reason I …
★☆☆☆☆ Identity verification system is broken
Even though my identity has been verified, this broken app has for days said that “things are not working” and to try again later when I try to send bitcoin. I spoke to an agent who did nothing but tell that there was no known issue with th…
📈Ratings growth15,466,082 ratings+23% lifetimeShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Venmo is the fast, safe, social way to pay and get paid. Join over 90+ million people who use the Venmo app today
SEND AND RECEIVE MONEY
Pay and get paid for anything from your share of rent to a gift. Add a note to each payment to share and connect with friends
SPLIT A REQUEST AMONG MULTIPLE VENMO FRIENDS
You can now send a payment request to multiple Venmo friends at once and customize the amount each person owes
GET REWARDED WITH THE VENMO CREDIT CARD
Earn up to 3% cash back on your eligible top spend category¹ —we’ll do the math.… View full description on the official store →
SEND AND RECEIVE MONEY
Pay and get paid for anything from your share of rent to a gift. Add a note to each payment to share and connect with friends
SPLIT A REQUEST AMONG MULTIPLE VENMO FRIENDS
You can now send a payment request to multiple Venmo friends at once and customize the amount each person owes
GET REWARDED WITH THE VENMO CREDIT CARD
Earn up to 3% cash back on your eligible top spend category¹ —we’ll do the math.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 655 MB🔞 12+📱 iOS 17.0+🔖 v26.11.0🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v26.9.1 → v26.9.2
2026-05
🔧
Shipped update — v26.9.0 → v26.9.1
2026-05
🔧
Shipped update — v26.7.0 → v26.9.0
2026-04
🔧
Shipped update — v? → v26.7.0
2026-04
⭐
Rating ↑ 1.69 → 4.90 (improved 3.21★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Venmo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 15,465,782 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Venmo make per month?▴
Based on our ML-calibrated revenue forecast, Venmo earns approximately $21K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Venmo?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Venmo?▴
Venmo is published by Venmo on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Venmo's BU Score?▴
Venmo has a BU Score of 94/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.