Virgin Active UK
62
Quality Score
Solid
Virgin Active UK
Medium confidence
✍️ bumetric analysis
“
Virgin Active UK is an iOS app from Virgin Active UK in the Health & Fitness category, currently rated 4.8★ across 666 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.9K
per month
→
12-mo forecast
$1.6K – $5.9K
per month
→
24-mo forecast
$1.5K – $13.7K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (195 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
👥 Estimated audience size
46K
Lifetime downloads (US-equivalent)
Monthly active
10K
Daily active
3.5K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.9K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$1.6K – $3.7K
12 months
$1.6K – $5.9K
24 months
$1.5K – $13.7K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierRevenue Strength
3.3
Product Quality
6.8
Market Position
0.9
Growth Velocity
5.0
Defensibility
4.4
Operational Safety
10.0
Founder Strength
2.9
Monetization Maturity
1.0
- 💰 Revenue: Modest — $754 - $4715/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 666 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $33K-$60K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (666 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.3.11
Thanks for choosing Virgin Active! This latest update contains new features, bug fixes and performance improvements to ensure that you have the best possible app experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Virgin Active UK
- Developer
- Virgin Active UK
- Bundle ID
- uk.co.VirginActive.MembersApp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AR, EN, DE, IT
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews1 latest · avg 4.0★ · 0% 5★ · 0% 1★
5★0 (0%)
4★1 (100%)
3★0 (0%)
2★0 (0%)
1★0 (0%)
+275 ratings/week
Praise: love ×1
Top positive
★★★★☆ Interface
Would love to have the classes I sign up for show in my i-phone or google calendar so that I don’t miss them…
📈Ratings growth666 ratings+66500% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to Virgin Active’s new wellness app that gives you real rewards for hitting your personal wellness goals.
- Real rewards: Instant fist-bumps from iconic partners
- Real endorphins: Book all your fave club classes
- Real support: Train anywhere, anytime, with on-demand classes
Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.
- Real rewards: Instant fist-bumps from iconic partners
- Real endorphins: Book all your fave club classes
- Real support: Train anywhere, anytime, with on-demand classes
Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.
App Specs
🔐 Own this app? Claim & verify MRR →💾 195 MB🔞 4+📱 iOS 16.0+🔖 v4.3.11🔄 updated 0d ago🌐 AR, EN, DE, IT📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-06
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2019-12
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.83284★ | 670 | 4.83284★ this version |
| 🇬🇧 GB | 4.72933★ | 69,822 | 4.72933★ this version |
| 🇮🇳 IN | 4.82813★ | 64 | 4.82813★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Virgin Active UK: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 666 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Virgin Active UK make per month?▴
Based on our ML-calibrated revenue forecast, Virgin Active UK earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Virgin Active UK?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Virgin Active UK?▴
Virgin Active UK is published by Virgin Active UK on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Virgin Active UK's BU Score?▴
Virgin Active UK has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.