Waitrose & Partners
69
Quality Score
Solid
Waitrose & Partners
Medium confidence
✍️ bumetric analysis
“
Waitrose & Partners is an iOS app from Waitrose Limited in the Shopping category, currently rated 4.9★ across 1,075 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 69: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (170 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 18× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
105K
Lifetime downloads (US-equivalent)
Monthly active
12K
Daily active
2.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.8
Market Position
1.5
Growth Velocity
5.0
Defensibility
3.9
Operational Safety
10.0
Founder Strength
4.6
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 1,075 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (1,075 ratings)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.20.0
We have fixed some bugs and made some improvements to enhance your overall shopping experience
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Waitrose & Partners
- Developer
- Waitrose Limited
- Bundle ID
- com.waitrose.groceries
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.2K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, including reports from Sensor Tower, Statista, and Adapty, does not provide specific revenue figures for the 'Waitrose & Partners' iOS app. The app primarily functions as a platform for online grocery ordering, click & collect services, and loyalty program integration (myWaitrose card), facilitating sales for the broader Waitrose Limited business rather than generating direct revenue through in-app purchases or subscriptions. Waitrose Limited's overall annual sales were £8bn (approximately $10.1B USD) in the 52 weeks to January 25, 2025.
Sources mentioned: Sensor Tower, Statista, Adapty
📈Ratings growth1,075 ratings+107400% lifetimeShow 3-year history estimate ▾
Tracked (10 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
New to Waitrose & Partners online?
Create an account in our app and you can start shopping straight away. You can also sign up to myWaitrose or link to an existing account via the app.
Already shop online with Waitrose & Partners?
Sign in using your waitrose.com details and you're good to go. With the app, you can book a delivery or Click & Collect slot, view existing orders, amend orders and search for products with ease.
On the move?
Start a shop in our app, and complete it at waitrose.com ‒ or vice versa. Your Trolley contents and account details will automatically sync.… View full description on the official store →
Create an account in our app and you can start shopping straight away. You can also sign up to myWaitrose or link to an existing account via the app.
Already shop online with Waitrose & Partners?
Sign in using your waitrose.com details and you're good to go. With the app, you can book a delivery or Click & Collect slot, view existing orders, amend orders and search for products with ease.
On the move?
Start a shop in our app, and complete it at waitrose.com ‒ or vice versa. Your Trolley contents and account details will automatically sync.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 170 MB🔞 12+📱 iOS 15.0+🔖 v3.20.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.88 → 4.70 (improved 0.82★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-02
⭐
Rating ↓ 4.29 → 3.88 (dropped 0.41★)
2021-01
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2020-09
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2020-04
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2019-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.88007★ | 1,084 | 4.88007★ this version |
| 🇩🇪 DE | 4.76712★ | 73 | 4.76712★ this version |
| 🇫🇷 FR | 4.83186★ | 113 | 4.83186★ this version |
| 🇧🇷 BR | 4.95455★ | 22 | 4.95455★ this version |
| 🇮🇳 IN | 4.84127★ | 63 | 4.84127★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Waitrose & Partners: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,075 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Waitrose & Partners make per month?▴
Based on our ML-calibrated revenue forecast, Waitrose & Partners earns approximately $4.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Waitrose & Partners?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Waitrose & Partners?▴
Waitrose & Partners is published by Waitrose Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Waitrose & Partners's BU Score?▴
Waitrose & Partners has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.