Wave: Small Business Software
68
Quality Score
Solid
Wave: Small Business Software
Medium confidence
✍️ bumetric analysis
“
Wave: Small Business Software is an iOS app from Wave Financial Inc in the Business category, currently rated 4.4★ across 6,549 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Business app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$12.1K
per month
→
12-mo forecast
$12.5K – $26.3K
per month
→
24-mo forecast
$15.5K – $46.6K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (117 MB) | +$26K |
| ⚙ Business complexity ×1.50 | +$38K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 16× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Business category multiple | +10% |
Final multiple
16× MRR
👥 Estimated audience size
425K
Lifetime downloads (US-equivalent)
Monthly active
93K
Daily active
28K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$12.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.5K – $19.2K
12 months
$12.5K – $26.3K
24 months
$15.5K – $46.6K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
7.9
Revenue Strength
4.1
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.6
Operational Safety
10.0
- 💰 Revenue: Modest — $8K - $18K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.38★ across 6,549 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $218K-$387K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,549 ratings)METRIC | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.4★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.17.0
With this release, we’re waving bye to bugs and hello to stability improvements. Thanks for using Wave to help you stay more in control of your business while on-the-go.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wave: Small Business Software
- Developer
- Wave Financial Inc
- Bundle ID
- com.waveaccounting.coral
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Know your numbers. Lead your business with confidence.
- Description
- Create beautiful invoices, accept online payments, and make accounting easy—all in one place—with Wave’s suite of money management tools.
- Founded
- 2009
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.2K/mo
- Top-grossing rank
- 🇨🇦#16 /100 🇺🇸#58 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/WaveHQ · instagram instagram.com/wave_hq · linkedin ca.linkedin.com/company/wave-hq · medium medium.com/authority-magazine/lauren-… · youtube youtube.com/channel/UC7HjEprcJT0b3-jq…
- Not found
- Phone
- Not found
- Contact page
- waveapps.com/help
- About page
- waveapps.com/about-us/about
📈Ratings growth6,549 ratings+12% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇨🇦CA#16 /100
🇺🇸US#58 /100
📊Category Rank Trajectory#16 now · best #16 · worst #59
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Wave’s mobile app is an integrated, on-the-go solution for small business owners, creators, freelancers, consultants, and contractors in the US and Canada and the perfect companion to your desktop experience. Send customized, professional invoices and estimates and keep track of your business expenses in one place! Add optional online credit card and bank payment processing to get paid even faster. Plus, subscribe to our Pro Plan to access even more bookkeeping and invoicing features.
Our receipts feature is included for free in the Pro Plan or easy to add-on to the Starter Plan.… View full description on the official store →
Our receipts feature is included for free in the Pro Plan or easy to add-on to the Starter Plan.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 117 MB🔞 17+📱 iOS 16.0+🔖 v4.17.0🔄 updated 0d ago🌐 EN📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.75 → 4.38 (improved 1.63★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.76 → 4.40 (improved 1.64★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-02
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2022-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-02
⭐
Rating ↓ 4.75 → 4.40 (dropped 0.35★)
2022-02
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2022-01
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #19Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
invoicing·#19🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇨🇦 CA | 4.43933★ | 2,135 | 4.43933★ this version |
| 🇺🇸 US | 4.38149★ | 6,569 | 4.38149★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wave: Small Business Software: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Business
About this analysis
Why medium confidence: 6,549 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wave make per month?▴
Based on our ML-calibrated revenue forecast, Wave earns approximately $2.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wave?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wave?▴
Wave is published by Wave Financial Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wave's BU Score?▴
Wave has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.