West Elm
66
Quality Score
Solid
West Elm
Medium confidence
✍️ bumetric analysis
“
West Elm is an iOS app from Williams-Sonoma, Inc. in the Shopping category, currently rated 4.8★ across 4,515 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 66: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$114/mo · 29 ratings · 2.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (246 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 18× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
450K
Lifetime downloads (US-equivalent)
Monthly active
54K
Daily active
9.7K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.6
Product Quality
8.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 4,515 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($12K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (4,515 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v16.6.0
Minor improvements and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- West Elm
- Developer
- Williams-Sonoma, Inc.
- Bundle ID
- com.wsgc.stores.wsigiftreg.WEB2C
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.westelm.com
- Tagline
- Not found
- Description
- Shop modern furniture and décor with contract furniture, interior design services and trade programme support.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $814/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/westelm · instagram instagram.com/westelmuk
- tradeuk@wsgc.com
- Phone
- 0800 404 9780
- Contact page
- westelm.com/contact-us
- About page
- westelm.com/more-about-simba
📈Ratings growth4,515 ratings+18% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The West Elm App takes everything you love about shopping with us and puts it all in one convenient place. Here's what the App can do for you:
• Discover more: Be the first to shop our latest arrivals and get new inspiration each season.
• Wedding Registry: Create and manage on the go.
• Expert design help: Book virtual or in-person help to create your dream space.
• Shop by room: Get inspired with curated looks that are easily shoppable.
• Picks just for you: Personalized recommendations based on your shopping history.… View full description on the official store →
• Discover more: Be the first to shop our latest arrivals and get new inspiration each season.
• Wedding Registry: Create and manage on the go.
• Expert design help: Book virtual or in-person help to create your dream space.
• Shop by room: Get inspired with curated looks that are easily shoppable.
• Picks just for you: Personalized recommendations based on your shopping history.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 246 MB🔞 4+📱 iOS 16.0+🔖 v16.6.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 2.30 → 4.74 (improved 2.44★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-05
⭐
Rating ↑ 1.00 → 1.33 (improved 0.33★)
2015-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2014-06
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for West Elm: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Williams-Sonoma, Inc.
View all →📦 Portfolio summaryINDIE studio
7apps·$12K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 4,515 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does West Elm make per month?▴
Based on our ML-calibrated revenue forecast, West Elm earns approximately $814/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like West Elm?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes West Elm?▴
West Elm is published by Williams-Sonoma, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is West Elm's BU Score?▴
West Elm has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.