WhatsApp Business
83
Quality Score
Excellent
WhatsApp Business
High confidence
✍️ bumetric analysis
“
WhatsApp Business is an iOS app from WhatsApp Inc. in the Business category, currently rated 4.7★ across 1,435,778 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a Business app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$12.6K/mo · 22.1M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (334 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 20× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
93.0M
Lifetime downloads (US-equivalent)
Monthly active
20.0M
Daily active
6.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
9.4
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
5.3
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 1,435,778 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,435,778 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (39 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.21.74
We update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- WhatsApp Business
- Developer
- WhatsApp Inc.
- Bundle ID
- net.whatsapp.WhatsAppSMB
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 12+
- Languages
- AR, BN, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, GU, HE, HI, HU, ID, GA, IT, JA, KO, MS, MR, NB, FA, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, UR, VI
Company
- Website
- www.whatsapp.com
- Tagline
- Message privately
- Description
- Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $700.0K ($595.0K – $805.0K)AI medium
- AI annual estimate
- $8.4M/yr
- ML model estimate / mo
- $3.4K/mo
- Top-grossing rank
- 🇧🇷#4 /100 🇮🇳#7 /100 🇩🇪#17 /100 🇬🇧#23 /100 🇫🇷#38 /100 🇨🇦#59 /100 🇦🇺#65 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/profile.php?id=100064758… · instagram instagram.com/whatsapp/?hl=en · twitter x.com/whatsapp · youtube youtube.com/channel/UCAuerig2N-RZWJT8…
- Not found
- Phone
- Not found
- Contact page
- whatsapp.com/contact
- About page
- whatsapp.com/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "WhatsApp Business" is estimated to generate a monthly revenue of approximately $700,000, leading to an estimated annual revenue of $8.4 million. The app is free to download but offers paid features, including Meta Verified subscriptions.
Sources mentioned: Sensor Tower, Statista
📈Ratings growth1,435,778 ratings+46% lifetimeShow 3-year history estimate ▾
Tracked (12 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇧🇷BR#4 /100
🇮🇳IN#7 /100
🇩🇪DE#17 /100
🇬🇧GB#23 /100
🇫🇷FR#38 /100
🇨🇦CA#59 /100
🇦🇺AU#65 /100
🇺🇸US#80 /100
📊Category Rank Trajectory#4 now · best #4 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
About this app
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity.… View full description on the official store →
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 334 MB🔞 12+📱 iOS 15.1+🔖 v26.21.74🔄 updated 0d ago🌐 AR, BN, CA, HR, CS +34📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.30 → 4.70 (improved 1.40★)
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
🧪
Tech & Domain Intel — whatsapp.com
- Tech stack
- Microsoft 365 · Google Workspace · Meta (Facebook) Ads
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.73109★ | 48,629 | 4.73109★ this version |
| 🇧🇷 BR | 4.82888★ | 1,280,373 | 4.82888★ this version |
| 🇨🇦 CA | 4.76079★ | 115,531 | 4.76079★ this version |
| 🇩🇪 DE | 4.70242★ | 150,831 | 4.70242★ this version |
| 🇫🇷 FR | 4.60501★ | 198,333 | 4.60501★ this version |
| 🇬🇧 GB | 4.75849★ | 223,388 | 4.75849★ this version |
| 🇮🇳 IN | 4.65018★ | 1,119,375 | 4.65018★ this version |
| 🇯🇵 JP | 4.70077★ | 11,553 | 4.70077★ this version |
| 🇺🇸 US | 4.69571★ | 1,435,778 | 4.69571★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for WhatsApp Business: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by WhatsApp Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$36K/mocombined
⚠ Concentrated — top app contributes 91% of combined revenue (single-app dependency)
Similar apps in Business
About this analysis
Why high confidence: 1,435,778 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does WhatsApp Business make per month?▴
Based on our ML-calibrated revenue forecast, WhatsApp Business earns approximately $3.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like WhatsApp Business?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes WhatsApp Business?▴
WhatsApp Business is published by WhatsApp Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is WhatsApp Business's BU Score?▴
WhatsApp Business has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.