Wise
77
Quality Score
Strong
Wise
High confidence
✍️ bumetric analysis
“
Wise is an iOS app from Wise Payments Ltd in the Finance category, currently rated 4.7★ across 103,885 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.0M
per month
→
12-mo forecast
$2.1M – $3.3M
per month
→
24-mo forecast
$2.5M – $4.7M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$4.8K/mo · 1.8M ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (461 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 20× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
6.2M
Lifetime downloads (US-equivalent)
Monthly active
1.7M
Daily active
680K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.0M – $2.7M
12 months
$2.1M – $3.3M
24 months
$2.5M – $4.7M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 50/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
7.8
Revenue Strength
6.3
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
6.7
- 💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.65★ across 103,885 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -0.57 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (103,885 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (19 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.44
We fixed bugs and made minor improvements.
Happy sending, spending, and saving!
Happy sending, spending, and saving!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wise
- Developer
- Wise Payments Ltd
- Bundle ID
- com.transferwise.Transferwise
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- CS, NL, EN, FR, DE, HU, ID, IT, JA, PL, PT, RO, RU, ZH, ES, TH, ZH, TR, UK
Company
- Website
- wise.com
- Tagline
- Money for here, there and everywhere
- Description
- 160+ countries, 40 currencies, one account. Save when you send, spend and manage your money internationally.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.0K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/wise
- uk.linkedin.com/company/wiseaccount
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/wise · instagram instagram.com/wiseaccount · linkedin uk.linkedin.com/company/wiseaccount · twitter x.com/wise · youtube youtube.com/@wise
- Not found
- Phone
- 0713629988
- Contact page
- wise.com/gb/business/contact?click_ct…
- About page
- wise.com/de/business/manage-team
✨AI Revenue EstimateCONFIDENCE: LOW
Specific revenue figures for the iOS app 'Wise' by Wise Payments Ltd. are not publicly available from the searched sources. Wise's business model is primarily transaction-based (money transfers, currency exchange, card usage) rather than in-app purchases or subscriptions directly through the App Store. The company's overall revenue for the financial year ended March 2024 was approximately £1.0 billion (US$1.3 billion), with a forecasted net revenue of $2.1 billion for FY2026.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Miracuves, Wikipedia, Tech in Asia, Wise plc - FY24, InvestGame, The Guardian
⭐Recent App Store Reviews49 latest · avg 4.04★ · 69.4% 5★ · 16.3% 1★
5★34 (69%)
4★2 (4%)
3★2 (4%)
2★3 (6%)
1★8 (16%)
+10,719 ratings/week
Praise: great ×9 best ×6 love ×3 perfect ×2 recommend ×2Complaints: bug ×1 scam ×1
Top positive
★★★★★ Unbelievable fast!
Lightning-Speed…
★★★★★ Update problem
As I updated my App didn't working till yesterday 😐…
Top negative
★☆☆☆☆ Transfer to bank
Inconsistent one day you will be able to transfer instantly and the next it takes days sometimes up to a week to get your money into your bank account…
★☆☆☆☆ Don’t waste your time
Don’t use this unless you want your money to go into the abyss somewhere only to get rejected from your bank days later. The customer service is an AI bot, good luck.…
📈Ratings growth103,885 ratings+-18% lifetimeShow 3-year history estimate ▾
Tracked (6 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
16 million+ customers send, receive, spend and grow their money internationally with Wise. It’s the fast, simple way to move money in 145+countries and 45+ currencies. Products available depend on where you live. Check wise.com or download the app to see what’s available for you.
— International money transfers —
• Send money to 70+ countries, fast
• Get the mid-market exchange rate, for every money transfer
• Over 65% of transfers are instant, arriving in under 20 seconds (transaction speed claimed depends on individual circumstances and may not be available for all transactions)… View full description on the official store →
— International money transfers —
• Send money to 70+ countries, fast
• Get the mid-market exchange rate, for every money transfer
• Over 65% of transfers are instant, arriving in under 20 seconds (transaction speed claimed depends on individual circumstances and may not be available for all transactions)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 461 MB🔞 4+📱 iOS 16.0+🔖 v9.44🔄 updated 0d ago🌐 CS, NL, EN, FR, DE +14📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.67 → 4.65 (improved 0.98★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.66 → 4.80 (improved 1.14★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
🚀
First tracked snapshot — initial data captured
2026-01
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
🔎
ASO Keyword Positions
BEST RANK #36Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
currency converter·#36🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 60% positive · ● 20% neutral · ● 20% negative · Rating drift: -0.57★ (declining — recent 50: 4.08★ vs lifetime: 4.65★)
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.56
🇬🇧 GB
+0.53
🇮🇳 IN
+0.47
🇫🇷 FR
+0.41
🇺🇸 US
+0.31
🇯🇵 JP
+0.26
🇩🇪 DE
+0.19
🇨🇦 CA
+0.18
🇧🇷 BR
+0.14
Top praise themes
send money ×22 transfer money ×22 money transfer ×19 easy fast ×16 fast easy ×16 exchange rates ×14 user friendly ×11 easy transfer ×10
Top complaint themes
send money ×23 customer service ×18 bank account ×11 money into ×8 money account ×8 transfer money ×8 add money ×7 customer support ×6
Risk signals
Refund mentions: 1.2% Fraud / scam mentions: 1.7%
🧪
Tech & Domain Intel — wise.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · AWS SES · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · OpenAI
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75868★ | 80,386 | 4.75868★ this version |
| 🇧🇷 BR | 4.87744★ | 152,321 | 4.87744★ this version |
| 🇨🇦 CA | 4.67009★ | 33,389 | 4.67009★ this version |
| 🇩🇪 DE | 4.74806★ | 44,694 | 4.74806★ this version |
| 🇫🇷 FR | 4.78646★ | 54,261 | 4.78646★ this version |
| 🇬🇧 GB | 4.79606★ | 164,915 | 4.79606★ this version |
| 🇮🇳 IN | 4.63536★ | 7,665 | 4.63536★ this version |
| 🇯🇵 JP | 4.68436★ | 25,025 | 4.68436★ this version |
| 🇺🇸 US | 4.65028★ | 104,438 | 4.65028★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wise: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Wise Payments Ltd
View all →📦 Portfolio summaryINDIE studio
2apps·$31K/mocombined
⚠ Concentrated — top app contributes 87% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 103,885 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wise make per month?▴
Based on our ML-calibrated revenue forecast, Wise earns approximately $4.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wise?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wise?▴
Wise is published by Wise Payments Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wise's BU Score?▴
Wise has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.