Wish: Shoppen und Sparen
83
Quality Score
Excellent
Wish: Shoppen und Sparen
High confidence
✍️ bumetric analysis
“
This shopping app targets the budget-conscious consumer seeking a wide variety of discounted goods, directly competing with platforms like Temu and AliExpress. Its substantial user rating, paired with millions of individual ratings, indicates robust user acquisition and retention over its long lifespan. However, the relatively low estimated monthly revenue, despite that massive user base, suggests a mature product that has likely seen its peak growth. This revenue figure, combined with its freemium model, signals a challenge in converting its large free user base into paying customers. For shopping apps in this category, a common monetization observation is the reliance on transaction volume over high-margin sales, often supplemented by optional expedited shipping or premium product placement IAPs to boost average order value.
BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (103 MB) | +$21K |
| ⚙ Shopping complexity ×1.30 | +$21K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$45K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 18× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
18× MRR
👥 Estimated audience size
233.5M
Lifetime downloads (US-equivalent)
Monthly active
28.0M
Daily active
5.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
9.3
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 2,336,213 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,336,213 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.5.20
Improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wish: Shoppen und Sparen
- Developer
- ContextLogic Inc.
- Bundle ID
- com.contextlogic.Wish
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- SQ, AR, BS, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, JA, KO, LV, LT, NB, PL, PT, RO, RU, SR, SK, SL, ES, SV, ZH, TR, UK
Company
- Website
- www.wish.com
- Tagline
- Wish | Shop and Save
- Description
- Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
Direct revenue estimates specifically for the iOS app "Wish: Shoppen und Sparen" are not publicly available. The app functions as a portal to the Wish e-commerce marketplace, and Sensor Tower indicates that the app does not have in-app purchases. ContextLogic Inc., the former operator of the Wish platform, sold substantially all of its operating assets and liabilities associated with Wish to Qoo10 in April 2024. Prior to this sale, Wish's overall platform revenue (including both iOS, Android, and web) was $278 million in 2023, a significant decline from $2.54 billion in 2020. Post-sale, ContextLogic Inc. reported a lack of operating revenues for 2025.
Sources mentioned: Sensor Tower, Business of Apps, Investing.com, Companies Market Cap, ElectroIQ, Backlinko, ContextLogic Holdings Inc. Reports Fourth-Quarter and Fiscal, ContextLogic (wish.com)
📈Ratings growth2,336,213 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Wish is home to deals on millions of items from around the world. The destination for home and life - discover everything from everyday basics, hobbies & DIY, fashion for all, the latest in tech, to the wonderfully unexpected - and everything in-between, at prices likely to make you smile! The Wish app is the internet’s best-kept secret for affordable online shopping.
DESTINATION FOR HOME AND LIFE
Fuel your free time with a little bit of everything from electronics, fashion, automotive gear, wellness, home essentials, unique decor, the intentionally surprising, and much, much more.… View full description on the official store →
DESTINATION FOR HOME AND LIFE
Fuel your free time with a little bit of everything from electronics, fashion, automotive gear, wellness, home essentials, unique decor, the intentionally surprising, and much, much more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 103 MB🔞 12+📱 iOS 15.6+🔖 v26.5.20🔄 updated 0d ago🌐 SQ, AR, BS, BG, HR +28📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 4.02 → 4.50 (improved 0.48★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-09
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #8Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
wishlist·#8🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.58615★ | 242,897 | 4.58615★ this version |
| 🇧🇷 BR | 4.71061★ | 469,433 | 4.71061★ this version |
| 🇨🇦 CA | 4.52773★ | 327,922 | 4.52773★ this version |
| 🇩🇪 DE | 4.5369★ | 241,554 | 4.5369★ this version |
| 🇫🇷 FR | 4.44296★ | 336,308 | 4.44296★ this version |
| 🇬🇧 GB | 4.62962★ | 401,483 | 4.62962★ this version |
| 🇯🇵 JP | 4.2617★ | 175,765 | 4.2617★ this version |
| 🇺🇸 US | 4.6595★ | 2,335,669 | 4.6595★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wish: Shoppen und Sparen: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 2,336,213 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Wish make per month?▴
Based on our ML-calibrated revenue forecast, Wish earns approximately $2.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Wish?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Wish?▴
Wish is published by ContextLogic Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wish's BU Score?▴
Wish has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.