How much does Yik Yak make per month?

Based on our ML-calibrated revenue forecast, Yik Yak earns approximately $1.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Yik Yak?

Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Yik Yak is published by Yik Yak, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Yik Yak's BU Score?

Yik Yak has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Yik Yak

Quality Score

Solid

Yik Yak

Name: Yik Yak — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Yik Yak revenue, Yik Yak app analytics, mobile app revenue estimate, Social Networking revenue, iOS app revenue

High confidence

3.9 ✍️ Editor

✍️ bumetric analysis

“

Yik Yak is an iOS app from Yik Yak, Inc. in the Social Networking category, currently rated 3.9★ across 49,137 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 67: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (162 MB)	+$40K
⚙ Social Networking complexity ×1.70	+$63K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$25K

↳ What it would sell for · not monthly revenue

Marketplace range $20K – $30K · 14× MRR multiple

💸 ~0.2× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating 3.5-4.0 (mixed)	-8%
🏷 Social Networking category multiple	+5%

Final multiple 14× MRR

👥 Estimated audience size

4.4M

Lifetime downloads (US-equivalent)

Monthly active

1.1M

Daily active

605K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social Networking engagement	~90 installs / rating
🔁 Social Networking D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 55% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 45/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.0

Product Quality

7.8

Revenue Strength

3.7

Monetization Maturity

1.0

Defensibility

3.2

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 3.89★ across 49,137 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (49,137 ratings)METRIC		+$5,500
frequent crashesREVIEW		−$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
annoying adsREVIEW		−$1,100
support teamREVIEW		+$900
Established app (4y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v5.6.18

Bug Fixes and Improvements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Yik Yak
Developer: Yik Yak, Inc.
Bundle ID: com.yikyak.2
App Store URL: Open in App Store
Category: Social Networking
Content rating: 17+
Languages: EN

Company

Website: Not found
Tagline: On Yik Yak , anonymously connect with everyone at your college.
Description: On Yik Yak, anonymously connect with everyone at your college.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $1.7K/mo
Top-grossing rank: Outside top 100 in US Social Networking
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth49,137 ratings+113% lifetimeShow 3-year history estimate ▾

Tracked (46 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Yik Yak is the best way to connect with the communities that matter to you most.

Create memes, post jokes, share thoughts, slide into DMs, and more.

All posts, comments, and messages are anonymous, so feel free to be your most authentic.

Terms of Service: https://www.yikyak.com/terms

App Specs

🔐 Own this app? Claim & verify MRR →

💾 162 MB🔞 17+📱 iOS 15.6+🔖 v5.6.18🔄 updated 0d ago🌐 EN📂 Social Networking💰 Free

📅

What Worked™ · Development Pipeline

12 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔧

Shipped update — v? → v5.6.18

2026-04

⭐

Rating ↑ 1.65 → 3.88 (improved 2.23★)

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2024-06

📈

Crossed 100 ratings — social-proof flywheel kicking in

2024-03

📈

Crossed 50 ratings — social-proof flywheel kicking in

2024-01

📈

Crossed 10 ratings — social-proof flywheel kicking in

2024-01

⭐

Rating ↑ 1.80 → 2.17 (improved 0.37★)

2024-01

⭐

Rating ↑ 1.67 → 2.00 (improved 0.33★)

2024-01

⭐

Rating ↓ 2.00 → 1.67 (dropped 0.33★)

2024-01

🚀

First tracked snapshot — initial data captured

2024-01

⭐

Rating ↓ 3.00 → 2.00 (dropped 1.00★)

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	2.28571★	14	2.28571★ this version
🇧🇷 BR	5★	3	5★ this version
🇨🇦 CA	3.41333★	75	3.41333★ this version
🇩🇪 DE	5★	2	5★ this version
🇫🇷 FR	5★	3	5★ this version
🇬🇧 GB	4.26087★	23	4.26087★ this version
🇮🇳 IN	4.4★	5	4.4★ this version
🇯🇵 JP	5★	1	5★ this version
🇺🇸 US	3.88903★	49,265	3.88903★ this version

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Yik Yak: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →