How much does Zalo make per month?

Based on our ML-calibrated revenue forecast, Zalo earns approximately $3.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

With estimated build cost $235K and monthly revenue $3.5M, Zalo looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Zalo have?

Estimated audience: ~505K lifetime downloads, ~36K monthly active users, and ~20K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Zalo?

Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Zalo built with?

Our heuristic places Zalo on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is Zalo still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 29 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Zalo sell for?

Estimated acquisition value: $54.0M (marketplace range $40.5M – $70.5M). Calculated as 16× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Zalo last updated?

Zalo last shipped a new version on 2026-09-14 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Zalo is published by Zalo Group on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Zalo's BU Score?

Zalo has a BU Score of 40/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Zalo

Quality Score

Emerging

Zalo

Name: Zalo — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Zalo revenue, Zalo app analytics, mobile app revenue estimate, Social Networking revenue, iOS app revenue

by Zalo Group

Medium confidence

2.0 App Store rating

✍️ Bumetric analysis

“

Zalo is an iOS app from Zalo Group in the Social Networking category, currently rated 2.0★ across 8,065 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 40: Emerging (early traction worth watching). For a Social Networking app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$3.5M

per month

→

12-mo forecast

$3.7M – $5.7M

per month

→

24-mo forecast

$4.4M – $8.2M

per month

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

505 snapshots on record

idle

Rating

2.0

Reviews

8,065 reviews

Forecast Revenue / mo

$3.5M

Snapshots tracked

505

since Dec 2025

🤖Also on Android

Zalo

$114/mo · 2.6M ratings · 2.3★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$235K

↳ What it cost to build · not monthly revenue

Likely range $175K – $315K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (274 MB)	+$40K
⚙ Social Networking complexity ×1.70	+$63K
⚙ 13.8y maintenance × ~1-person team	+$83K

Total estimate $235K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$54.0M

↳ What it would sell for · not monthly revenue

Marketplace range $40.5M – $70.5M · 16× MRR multiple

💸 ~230× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 13.8y proven track record	+20%
⭐ ★ rating < 3.5 (weak)	-18%
🏷 Social Networking category multiple	+5%

Final multiple 16× MRR

👥 Estimated audience size

505K

Lifetime downloads (US-equivalent)

Monthly active

36K

Daily active

20K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social Networking engagement	~90 installs / rating
📅 13.8y of rating accumulation	-30%
🔁 Social Networking D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 55% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 55%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	274 MB
🏷 Category context	Social Networking
📦 Large iOS bundle	→ Native Swift / UIKit (pre-2020 era) + assets

💀 Maintenance status

Active

Last shipped 2026-09-14 · 29 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 29 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$3.5M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

Direction

Headwinds: rating drift may slow acquisition

6 months

$3.5M – $4.7M

12 months

$3.7M – $5.7M

24 months

$4.4M – $8.2M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 49/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

5.4

Product Quality

3.7

Revenue Strength

6.5

Monetization Maturity

1.0

Defensibility

7.5

Market Position

2.0

Operational Safety

8.0

💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 2.04★ across 8,065 reviews — weak — significant quality concerns.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Moderate — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Low install base (8,065 ratings)METRIC		+$1,500
Below-average rating (2.0★)METRIC		−$1,500
Mature app (13y old)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v26.09.01

Zalo has fixed some bugs and improved performance for a smoother experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Zalo
Developer: Zalo Group
Bundle ID: vn.com.vng.zingalo
App Store URL: Open in App Store
Category: Social Networking
Content rating: 12+
Languages: EN, VI

Company

Website: Not found
Tagline: Today
Description: Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $3.5M/mo
Top-grossing rank: Outside top 100 in US Social Networking
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth8,427 ratings+1785% lifetimeShow 3-year history estimate ▾

Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

(Vietnamese below) Zalo is the new market-leading messaging app with amazing features. 

* Rich feature set:
=> Message your friend in a snap. Receive notifications the moment they reply back.
=> Express your emotion with fun and cheerful emoticons and stickers.
=> Send voice messages with fantastic quality and no outside noises
=> Find and get acquainted with friends nearby.
=> Send group messages easily with no effort.
=> Discover and play games with your friends.
=> Share your location.
=> High level of privacy.


Download Zalo and chat with your friends!

Terms of Use: https://zalo.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 274 MB🔞 12+📱 iOS 15.1+🔖 v26.09.01🔄 updated 4w ago🌐 EN, VI📂 Social Networking💰 Free🚀 Launched 2012 (13y old)

📅

What Worked™ · Development Pipeline

14 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v26.08.01 → v26.09.01

→ 30 days after: reviews +105 high confidence

2026-08

🔧

Shipped update — v26.06.02.1 → v26.08.01

→ 30 days after: reviews +89 high confidence

2026-07

🔧

Shipped update — v26.06.01 → v26.06.02.1

→ 30 days after: reviews +198 high confidence

2026-06

🔧

Shipped update — v26.04.02 → v26.06.01

→ 30 days after: reviews +188 medium · co-occurring

2026-05

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +79 high confidence

2026-05

⭐

Rating ↑ 1.04 → 2.04 (improved 1.00★)

→ 30 days after: reviews +79 high confidence

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2026-03

⭐

Rating ↓ 1.90 → 1.04 (dropped 0.86★)

2026-03

⭐

Rating ↑ 1.04 → 1.90 (improved 0.86★)

→ 30 days after: reviews +7 medium · co-occurring

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +7 medium · co-occurring

2026-01

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +478 low · multiple changes

2025-12

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +475 low · multiple changes

2025-12

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +475 medium · co-occurring

2025-12

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +475 medium · co-occurring

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	1.98687★	1,066	1.98687★ this version
🇧🇷 BR	2.29412★	17	2.29412★ this version
🇨🇦 CA	1.90109★	829	1.90109★ this version
🇩🇪 DE	1.88713★	443	1.88713★ this version
🇫🇷 FR	2.24156★	178	2.24156★ this version
🇬🇧 GB	1.99632★	272	1.99632★ this version
🇮🇳 IN	2.82609★	46	2.82609★ this version
🇯🇵 JP	1.50567★	2,559	1.50567★ this version
🇺🇸 US	2.09091★	8,492	2.09091★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Zalo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →