Zalo
40
Quality Score
Emerging
Zalo
Medium confidence
✍️ bumetric analysis
“
Zalo is an iOS app from Zalo Group in the Social Networking category, currently rated 2.0★ across 8,065 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 40: Emerging (early traction worth watching). For a Social Networking app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$5.0K/mo · 2.5M ratings · 2.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (256 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 13× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
13× MRR
👥 Estimated audience size
725K
Lifetime downloads (US-equivalent)
Monthly active
180K
Daily active
99K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
6.7
Product Quality
3.7
Revenue Strength
6.5
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 2.04★ across 8,065 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (8,065 ratings)METRIC | +$1,500 | |
| Below-average rating (2.0★)METRIC | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.05.01
Zalo has fixed some bugs and improved performance for a smoother experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Zalo
- Developer
- Zalo Group
- Bundle ID
- vn.com.vng.zingalo
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- EN, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $794/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth8,065 ratings+61% lifetimeShow 3-year history estimate ▾
Tracked (32 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
(Vietnamese below) Zalo is the new market-leading messaging app with amazing features.
* Rich feature set:
=> Message your friend in a snap. Receive notifications the moment they reply back.
=> Express your emotion with fun and cheerful emoticons and stickers.
=> Send voice messages with fantastic quality and no outside noises
=> Find and get acquainted with friends nearby.
=> Send group messages easily with no effort.
=> Discover and play games with your friends.
=> Share your location.
=> High level of privacy.
Download Zalo and chat with your friends!
Terms of Use: https://zalo.… View full description on the official store →
* Rich feature set:
=> Message your friend in a snap. Receive notifications the moment they reply back.
=> Express your emotion with fun and cheerful emoticons and stickers.
=> Send voice messages with fantastic quality and no outside noises
=> Find and get acquainted with friends nearby.
=> Send group messages easily with no effort.
=> Discover and play games with your friends.
=> Share your location.
=> High level of privacy.
Download Zalo and chat with your friends!
Terms of Use: https://zalo.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 256 MB🔞 12+📱 iOS 15.1+🔖 v26.05.01🔄 updated 0d ago🌐 EN, VI📂 Social Networking💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.04 → 2.04 (improved 1.00★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 1.90 → 1.04 (dropped 0.86★)
2026-03
⭐
Rating ↑ 1.04 → 1.90 (improved 0.86★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 1.93957★ | 1,026 | 1.93957★ this version |
| 🇧🇷 BR | 2.375★ | 16 | 2.375★ this version |
| 🇨🇦 CA | 1.83915★ | 802 | 1.83915★ this version |
| 🇩🇪 DE | 1.88787★ | 437 | 1.88787★ this version |
| 🇫🇷 FR | 2.21637★ | 171 | 2.21637★ this version |
| 🇬🇧 GB | 1.97233★ | 253 | 1.97233★ this version |
| 🇮🇳 IN | 2.77778★ | 45 | 2.77778★ this version |
| 🇯🇵 JP | 1.46974★ | 2,495 | 1.46974★ this version |
| 🇺🇸 US | 2.04398★ | 8,095 | 2.04398★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Zalo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Zalo Group
View all →📦 Portfolio summaryINDIE studio
9apps·$15K/mocombined
✓ Diversified — top app contributes 32%; risk spread across portfolio
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About this analysis
Why medium confidence: 8,065 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Zalo make per month?▴
Based on our ML-calibrated revenue forecast, Zalo earns approximately $794/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Zalo?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Zalo?▴
Zalo is published by Zalo Group on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Zalo's BU Score?▴
Zalo has a BU Score of 40/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.