iOS app
from Notonthehighstreet Enterprises Ltd
· Shopping
ML forecast★ 4.9 · 233-99.5% MoMFreemium
~1.8K/mo
ML revenue forecast.
Calibrated against 1956 apps in this category.
Confidence band
±15%
High — many comparable apps with verified data
At a glance
Earns 2.38× more than the category median (759/mo).
Ranks #481 of 1,956 in Shopping (top 24.6% by revenue).
Ratings volume fell 99.5% over the last 30 days; watch for monetisation effects on revenue.
Launched Oct 30, 2012 · last updated May 11, 2026.
10 months of snapshot history tracked.
Not On The High Street's revenue trajectory
Forecast revenue from snapshot history. Last 10 months.
Where Not On The High Street sits in Shopping
Revenue distribution of 1956 comparable apps. Not On The High Street highlighted.
Not On The High Street vs comparable apps
Revenue trajectory side-by-side. Bold = Not On The High Street, ghosted = peers.
App spec
Version
12.3.0
Last update
May 11, 2026
Launched
Oct 30, 2012
Min OS
18.0
Rating
12+
Price
Free
Monetization
Freemium
Languages
EN
What Not On The High Street actually does (from App Store listing)
We’re Not On The High Street – a marketplace home to over 5,000 small UK businesses. From milestone birthdays to dog adoption days, you’ll find epic gifts for all the big and small moments.
HASSLE-FREE SHOPPING
We make it easy with gifts under £25 and fast free delivery options. You can also use Apple Pay at checkout
Shop directly from the app and save your faves by tapping the heart icon
Turn on push notifications to get live updates on your orders and responses from sellers
From the wrapping…
We’re Not On The High Street – a marketplace home to over 5,000 small UK businesses. From milestone birthdays to dog adoption days, you’ll find epic gifts for all the big and small moments.
HASSLE-FREE SHOPPING
We make it easy with gifts under £25 and fast free delivery options. You can also use Apple Pay at checkout Shop directly from the app and save your faves by tapping the heart icon Turn on push notifications to get live updates on your orders and responses from sellers From the wrapping to the card, we’ve got you covered
CURATED BY OUR GIFTING EXPERTS
Discover thousands of present ideas curated by our in-house team Find loads of unique inspo – from personalised homeware to experiences Everything’s made or sourced by a small business – nice
FRIENDLY CUSTOMER SERVICE
Talk directly to the small biz working on your order Our UK-based customer service is just a call away
CONTACT US
Have thoughts on our app? We’d love to hear from you at appfeedback@notonthehighstreet.com
🆕 What's new · v12.3.0
Search, everywhere:
Search is no longer tucked away on the Explore page. It's now in your bottom nav bar, so you can search from anywhere in the app, at any time. We've also added trending searches and your recently viewed products to help you pick up where you left off.
Small delivery related improvements:
Express delivery now only appears when it's actually faster than standard, so you won't accidentally pay more for the same delivery day.
Next-day deliveries now say "Tomorrow" instead of showing the date, so there's no mental maths involved.
Comparable iOS apps
The five apps in Shopping with the closest revenue to Not On The High Street. Click any to see its detail page.
Each forecast combines App Store rating, ratings count, monetisation model, pricing tier, IAP signals and ad-supported flag.
The base estimate is then multiplied by a per-category scaling factor learned from apps with founder-verified MRR.
Every number on this page comes from public APIs and bumetric's own snapshot history.
Full methodology covers input variables, accuracy bands per category and how we treat apps without comparable anchors.
See also the live data on Not On The High Street's tracker page for current rating, reviews and snapshot timeline.
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