66
BU Score
Solid
Not On The High Street
✍️ BU Analytics Review
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Not On The High Street is an iOS app from Notonthehighstreet Enterprises Ltd in the Shopping category, currently rated 4.9★ across 233 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 66 — Solid (established niche player). For a Shopping app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (233 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 132 MB🔞 12+📱 iOS 18.0+🔖 v12.3.0🔄 updated 2d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2012 (13y old)
📝 About this app
We’re Not On The High Street – a marketplace home to over 5,000 small UK businesses. From milestone birthdays to dog adoption days, you’ll find epic gifts for all the big and small moments.
HASSLE-FREE SHOPPING
We make it easy with gifts under £25 and fast free delivery options. You can also use Apple Pay at checkout
Shop directly from the app and save your faves by tapping the heart icon
Turn on push notifications to get live updates on your orders and responses from sellers
From the wrapping to the card, we’ve got you covered
CURATED BY OUR GIFTING EXPERTS
Discover thousands of present ideas curated by our in-house team
Find loads of unique inspo – from personalised homeware to experiences
Everything’s made or sourced by a small business – nice
FRIENDLY CUSTOMER SERVICE
Talk directly to the small biz working on your order
Our UK-based customer service is just a call away
CONTACT US
Have thoughts on our app? We’d love to hear from you at appfeedback@notonthehighstreet.com
HASSLE-FREE SHOPPING
We make it easy with gifts under £25 and fast free delivery options. You can also use Apple Pay at checkout
Shop directly from the app and save your faves by tapping the heart icon
Turn on push notifications to get live updates on your orders and responses from sellers
From the wrapping to the card, we’ve got you covered
CURATED BY OUR GIFTING EXPERTS
Discover thousands of present ideas curated by our in-house team
Find loads of unique inspo – from personalised homeware to experiences
Everything’s made or sourced by a small business – nice
FRIENDLY CUSTOMER SERVICE
Talk directly to the small biz working on your order
Our UK-based customer service is just a call away
CONTACT US
Have thoughts on our app? We’d love to hear from you at appfeedback@notonthehighstreet.com
🆕 What's New · v12.3.0
Search, everywhere:
Search is no longer tucked away on the Explore page. It's now in your bottom nav bar, so you can search from anywhere in the app, at any time. We've also added trending searches and your recently viewed products to help you pick up where you left off.
Small delivery related improvements:
Express delivery now only appears when it's actually faster than standard, so you won't accidentally pay more for the same delivery day.
Next-day deliveries now say "Tomorrow" instead of showing the date, so there's no mental maths involved.
Search is no longer tucked away on the Explore page. It's now in your bottom nav bar, so you can search from anywhere in the app, at any time. We've also added trending searches and your recently viewed products to help you pick up where you left off.
Small delivery related improvements:
Express delivery now only appears when it's actually faster than standard, so you won't accidentally pay more for the same delivery day.
Next-day deliveries now say "Tomorrow" instead of showing the date, so there's no mental maths involved.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Not On The High Street
- Developer
- Notonthehighstreet Enterprises Ltd
- Bundle ID
- com.notonthehighstreet.giftfinder
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1895870717
⭐Recent App Store Reviews8 latest · avg 3.88★ · 50.0% 5★ · 12.5% 1★
5★4 (50%)
4★1 (12%)
3★2 (25%)
2★0 (0%)
1★1 (12%)
+0 ratings/week
Praise: great ×3 love ×1 recommend ×1
Top positive
★★★★★ Love it!
I love this app! Beautiful design and great staff to buy. Highly recommended…
★★★★★ Gifts 🎁
This was great to find gifts for everyone in my family…
Top negative
★☆☆☆☆ Joey
Takes forever to load results. Very slow and not helpful.…
★★★☆☆ Purchase
This app is so wonderful however the cost of it makes me disappointed.…
📈Ratings growth233 ratings+23200% lifetimeShow 3-year history estimate ▾
Tracked (12 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
