77
Quality Score
Strong
Binance.US: Buy BTC & Crypto
High confidence
✍️ bumetric analysis
“
Binance.US: Buy BTC & Crypto is an iOS app from BAM Trading Services, Inc. in the Finance category, currently rated 4.2★ across 109,815 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 77: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~1.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (277 MB) | +$40K |
| ⚙Finance complexity ×1.60 | +$54K |
| ⚙6.4y maintenance × ~1-person team | +$38K |
Total estimate$185K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 22× MRR multiple
💸~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅6.4y proven track record | +20% |
| 🏷Finance category multiple | +15% |
| ⭐Mature user base (100K+ ratings) | +5% |
Final multiple22× MRR
👥 Estimated audience size
4.6M
Lifetime downloads (US-equivalent)
Monthly active
945K
Daily active
375K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Finance engagement | ~60 installs / rating |
| 📅6.4y of rating accumulation | -30% |
| 🔁Finance D30 retention | 28% |
| 📍DAU / MAU stickiness | 0.40 |
DAU / MAU40% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React NativeFlutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 277 MB |
| 🏷Category context | Finance |
| 📦Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-05-15 · 10 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅10 days since last update | Active development |
VerdictActive
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 31/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
6.9
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
3.6
Market Position
0.3
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.2★ across 109,815 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: High — scam/fraud mentions detected, rating drift -1.98 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($10K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (109,815 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 | |
| Good rating (4.2★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 277 MB🔞 4+📱 iOS 16.0+🔖 v3.38.1🔄 updated 1w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2020 (6y old)
📝 About this app
Binance.US is a leading crypto exchange trusted by millions of customers in the U.S. Securely buy and trade bitcoin and 190+ cryptocurrencies, including BTC, ETH, SOL, XRP, Dogecoin, and BNB, with low trading fees, powerful tools, and staking rewards.
Whether you're new to crypto or an active trader, Binance.US gives you an easy way to access bitcoin and altcoins from one secure app.
BUY, SELL & TRADE 190+ COINS
- Easily buy and sell crypto using bank transfer
- Link a bank account to deposit and withdraw USD with zero fees… View full description on the official store →
Whether you're new to crypto or an active trader, Binance.US gives you an easy way to access bitcoin and altcoins from one secure app.
BUY, SELL & TRADE 190+ COINS
- Easily buy and sell crypto using bank transfer
- Link a bank account to deposit and withdraw USD with zero fees… View full description on the official store →
🆕 What's New · v3.38.1
Binance.US is a leading crypto platform trusted by millions of U.S. customers.
This update includes general improvements and bug fixes.
This update includes general improvements and bug fixes.
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v3.37.2
2026-04
⭐
Rating ↑ 2.01 → 4.20 (improved 2.19★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-06
⭐
Rating ↑ 2.17 → 2.57 (improved 0.40★)
2024-06
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2024-06
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #14Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
crypto wallet·#14🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 450 reviews across 1 markets● 40% positive · ● 16% neutral · ● 43% negative · Rating drift: -1.98★ (declining — recent 50: 2.22★ vs lifetime: 4.2★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
user friendly ×4 staking rewards ×3 getting better ×3 easy ×17 exchange ×10 one ×9 now ×8 fees ×6
Top complaint themes
customer service ×20 customer support ×13 withdraw money ×12 high fees ×12 won let ×7 bank account ×7 fees high ×7 phone number ×7
Risk signals
Refund mentions: 1.6% Fraud / scam mentions: 8.7%
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Binance.US: Buy BTC & Crypto
- Developer
- BAM Trading Services, Inc.
- Bundle ID
- us.binance.fiat
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Buy, sell & trade crypto
- Description
- Binance.US is the crypto trading platform for US residents where you can buy, sell, and trade cryptocurrencies and alt coins with some of the lowest fees in the US. Start trading in minutes.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $10.6K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/binanceus
- linkedin.com/company/binance-us
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.gg/amjFE7Grgr · facebook facebook.com/BinanceUS · instagram instagram.com/binanceus · linkedin linkedin.com/company/binance-us · tiktok tiktok.com/@binance.us · twitter twitter.com/binanceus · youtube youtube.com/channel/UCOy0sepBMqnlzdaR…
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- binance.us/about
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data does not provide specific revenue estimates for the iOS app "Binance.US: Buy BTC & Crypto." While company-wide annual revenue estimates for Binance.US range from $79.7 million to $600 million, these figures represent the entire business operations, not solely the revenue generated directly through the iOS application. Sensor Tower provides data on app downloads and active users for Binance.US on iOS, but no corresponding revenue figures were found.
Sources mentioned: Growjo, Prospeo, Sensor Tower
⭐Recent App Store Reviews49 latest · avg 2.16★ · 24.5% 5★ · 65.3% 1★
5★12 (24%)
4★1 (2%)
3★2 (4%)
2★2 (4%)
1★32 (65%)
+0 ratings/week
Praise: love ×4 best ×3 recommend ×1Complaints: terrible ×3 scam ×3 expensive ×1 worst ×1
Top positive
★★★★★ Came here for the fee free trading so far app looks nice and fast received crypto
Cool so far, better than Coinbase and crypto in some ways.…
★★★★★ Adrienne
Flemming…
Top negative
★☆☆☆☆ Problem
We can’t see our transactions history. Only for 90 days it’s not enough…
★☆☆☆☆ One of the most expensive
It’s just a terribly designed app. You can’t even liquidate cleanly. They have it so they leave a few cents in there of each crypto. Just a terrible exchange overall.…
📈Ratings growth109,815 ratings+67% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Binance.US: Buy BTC & Crypto: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 109,815 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Binance.US make per month?▴
Based on our ML-calibrated revenue forecast, Binance.US earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Binance.US profitable?▴
With estimated build cost $185K and monthly revenue $10K, Binance.US looks break-even-grade — payback period sits around 1.4 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Binance.US have?▴
Estimated audience: ~4.6M lifetime downloads, ~945K monthly active users, and ~375K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Binance.US?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Binance.US built with?▴
Our heuristic places Binance.US on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Binance.US still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Binance.US sell for?▴
Estimated acquisition value: $225K (marketplace range $175K – $300K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Binance.US last updated?▴
Binance.US last shipped a new version on 2026-05-15 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Binance.US?▴
Binance.US is published by BAM Trading Services, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Binance.US's BU Score?▴
Binance.US has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.