56
Quality Score
Solid
Watermark - Add Watermark
✍️ bumetric analysis
“
Watermark - Add Watermark is an iOS app from Bizillion Ltd. in the Business category, currently rated 4.3★ across 391 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 56: Solid (established niche player). For a Business app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$5.0K/mo
In 12 months
$5.2K – $10.8K
In 24 months
$6.4K – $19.2K
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~3.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (73 MB) | +$9K |
| ⚙Business complexity ×1.50 | +$29K |
| ⚙5.7y maintenance × ~1-person team | +$34K |
Total estimate$125K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $75K · 18× MRR multiple
💸~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅5.7y proven track record | +20% |
| 🏷Business category multiple | +10% |
| ⭐Small user base (<1K ratings) | -8% |
Final multiple18× MRR
👥 Estimated audience size
18K
Lifetime downloads (US-equivalent)
Monthly active
3.0K
Daily active
900
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Business engagement | ~65 installs / rating |
| 📅5.7y of rating accumulation | -28% |
| 🔁Business D30 retention | 22% |
| 📍DAU / MAU stickiness | 0.30 |
DAU / MAU30% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 73 MB |
| 🏷Category context | Business |
| 📦Small-mid iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
Likely abandoned
82%
Last shipped 2024-10-29 · 571 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅1y 6mo since last update | Likely deprioritized |
| 👥Small user base (391 ratings) + 5.7y old | +10% (solo-project pattern) |
VerdictLikely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERno growth momentumRevenue Strength
3.7
Product Quality
6.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.4
Operational Safety
7.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.3★ across 391 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 571d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (571d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (5y old)METRIC | +$800 | |
| Early-stage install base (391 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 73 MB🔞 4+📱 iOS 16.0+🔖 v1.1.1🔄 updated 1y ago🌐 EN, PT, RU, ES📂 Business💰 Free🚀 Launched 2020 (5y old)
📝 About this app
ADD TEXT TO PHOTOS & VIDEOS
Easily add text to photos & videos, and choose your font out of a verity of free fonts - handwriting fonts, fancy fonts, girly fonts, stylish fonts and many other cool fonts
CROP AND RESIZE PHOTOS & VIDEOS
Resize and crop photos & videos in a wide verity of sizes: 1:1, 3:4, 4:3, 9:16, 16:9, Facebook Ads, Facebook Cover, Facebook Page Post, Pinterest Ads & Youtube Art
TELL PEOPLE WHO YOU ARE
Adding your logo or watermark & text to the photos & videos you share on social media will help potential customers easily recognize you and become loyal customers… View full description on the official store →
Easily add text to photos & videos, and choose your font out of a verity of free fonts - handwriting fonts, fancy fonts, girly fonts, stylish fonts and many other cool fonts
CROP AND RESIZE PHOTOS & VIDEOS
Resize and crop photos & videos in a wide verity of sizes: 1:1, 3:4, 4:3, 9:16, 16:9, Facebook Ads, Facebook Cover, Facebook Page Post, Pinterest Ads & Youtube Art
TELL PEOPLE WHO YOU ARE
Adding your logo or watermark & text to the photos & videos you share on social media will help potential customers easily recognize you and become loyal customers… View full description on the official store →
🆕 What's New · v1.1.1
This version includes some UI improvements
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.41 → 4.39 (improved 1.98★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-05
⭐
Rating ↓ 3.40 → 3.00 (dropped 0.40★)
2021-05
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2021-04
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2021-04
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2021-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2020-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.30178★ | 391 | 4.30178★ this version |
| 🇬🇧 GB | 4.38931★ | 131 | 4.38931★ this version |
| 🇩🇪 DE | 3.30769★ | 13 | 3.30769★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇯🇵 JP | 3★ | 2 | 3★ this version |
| 🇨🇦 CA | 4.5★ | 24 | 4.5★ this version |
| 🇦🇺 AU | 4.42105★ | 19 | 4.42105★ this version |
| 🇧🇷 BR | 3.4★ | 20 | 3.4★ this version |
| 🇮🇳 IN | 3.85714★ | 7 | 3.85714★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Watermark - Add Watermark
- Developer
- Bizillion Ltd.
- Bundle ID
- com.salt-add-watermark-logo.app
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- EN, PT, RU, ES
Company
- Website
- Not found
- Tagline
- Home
- Description
- Everything you need to build & grow your business - Marketing insights, sales tips, product reviews, and much more. We got you covered.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.5K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- thebiz.me/contact
- About page
- thebiz.me/about
📈Ratings growth391 ratings+39000% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Similar apps in Business
Full revenue analysis
Read the article-style breakdown for Watermark - Add Watermark: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Watermark - Add Watermark make per month?▾
Based on our ML-calibrated revenue forecast, Watermark - Add Watermark earns approximately $3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Watermark - Add Watermark profitable?▾
With estimated build cost $125K and monthly revenue $3K, Watermark - Add Watermark looks break-even-grade — payback period sits around 3.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Watermark - Add Watermark have?▾
Estimated audience: ~18K lifetime downloads, ~3K monthly active users, and ~900 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Watermark - Add Watermark?▾
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Watermark - Add Watermark built with?▾
Our heuristic places Watermark - Add Watermark on the Native iOS (SwiftUI) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Watermark - Add Watermark still actively maintained?▾
Maintenance status: Likely abandoned (82% abandonment risk). Last shipped version was 1+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Watermark - Add Watermark sell for?▾
Estimated acquisition value: $75K (marketplace range $50K – $75K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Watermark - Add Watermark last updated?▾
Watermark - Add Watermark last shipped a new version on 2024-10-29 — more than 1 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Watermark - Add Watermark?▾
Watermark - Add Watermark is published by Bizillion Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Watermark - Add Watermark's BU Score?▾
Watermark - Add Watermark has a BU Score of 56/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.