Huckleberry: Baby & Child
83
Quality Score
Excellent
Huckleberry: Baby & Child
High confidence
✍️ bumetric analysis
“
Huckleberry: Baby & Child is an iOS app from Huckleberry Labs Inc. in the Medical category, currently rated 4.9★ across 61,434 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a Medical app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$27.9K
per month
→
12-mo forecast
$28.8K – $60.4K
per month
→
24-mo forecast
$35.7K – $107.1K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$195K
↳ What it cost to build · not monthly revenue
Likely range $145K – $265K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (199 MB) | +$40K |
| ⚙Medical complexity ×1.55 | +$49K |
| ⚙8.9y maintenance × ~1-person team | +$53K |
Total estimate$195K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$900K
↳ What it would sell for · not monthly revenue
Marketplace range $700K – $1.2M · 23× MRR multiple
💸~4.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅8.9y proven track record | +20% |
| ⭐★ rating ≥ 4.7 (premium) | +15% |
| 🏷Medical category multiple | +12% |
Final multiple23× MRR
👥 Estimated audience size
2.4M
Lifetime downloads (US-equivalent)
Monthly active
340K
Daily active
68K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Medical engagement | ~55 installs / rating |
| 📅8.9y of rating accumulation | -30% |
| 🔁Medical D30 retention | 25% |
| 📍DAU / MAU stickiness | 0.20 |
DAU / MAU20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React NativeFlutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 199 MB |
| 🏷Category context | Medical |
| 📦Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-05-04 · 22 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅22 days since last update | Active development |
VerdictActive
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$27.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$26.4K – $44.1K
12 months
$28.8K – $60.4K
24 months
$35.7K – $107K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 58/100MID TIERSUBSCRIPTIONcompetitive build-outRevenue Strength
4.4
Product Quality
8.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.7
Operational Safety
4.9
Founder Strength
5.6
Monetization Maturity
9.5
- 💰 Revenue: Modest — $19K - $41K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.92★ across 61,434 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 8% subscription complaints, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $334K-$612K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (61,434 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 199 MB🔞 4+📱 iOS 16.0+🔖 vv0.9.296🔄 updated 3w ago🌐 EN📂 Medical💰 Paid🚀 Launched 2017 (8y old)
📝 About this app
Huckleberry is your all-in-one parenting partner, proudly trusted by 5+ million families worldwide.
From baby tracker to personalized guidance, our award-winning app helps you navigate sleep, feeding, milestones, and everything in between. Backed by a team of pediatric experts and powered by smart tools, Huckleberry supports each family’s unique journey. We turn restless nights into restful routines, making more space for everyday magic.
TRUSTED SLEEP GUIDANCE & TRACKING
Your baby's sleep and daily rhythms are unique.… View full description on the official store →
From baby tracker to personalized guidance, our award-winning app helps you navigate sleep, feeding, milestones, and everything in between. Backed by a team of pediatric experts and powered by smart tools, Huckleberry supports each family’s unique journey. We turn restless nights into restful routines, making more space for everyday magic.
TRUSTED SLEEP GUIDANCE & TRACKING
Your baby's sleep and daily rhythms are unique.… View full description on the official store →
🆕 What's New · vv0.9.296
- Fixes an issue where some users were getting logged out of their accounts
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.92 → 4.92 (improved 1.00★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.90 → 3.93 (dropped 0.97★)
2026-03
⭐
Rating ↑ 3.92 → 4.90 (improved 0.98★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-04
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2025-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-04
⭐
Rating ↓ 4.25 → 3.60 (dropped 0.65★)
2025-04
🚀
First tracked snapshot — initial data captured
2025-04
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
🗣
Voice of Customer
Based on 756 reviews across 9 markets● 82% positive · ● 5% neutral · ● 14% negative · Rating drift: -1.26★ (declining — recent 50: 3.66★ vs lifetime: 4.92★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.80
🇫🇷 FR
+0.72
🇬🇧 GB
+0.69
🇦🇺 AU
+0.63
🇺🇸 US
+0.59
🇩🇪 DE
+0.47
🇨🇦 CA
+0.47
🇧🇷 BR
+0.36
🇯🇵 JP
+0.11
Top praise themes
sweet spot ×74 keep track ×53 highly recommend ×39 first mom ×34 free version ×30 new parents ×27 life saver ×24 keeping track ×24
Top complaint themes
free trial ×7 doesn work ×6 waste money ×6 doesn save ×6 home screen ×5 won let ×5 free version ×5 wake windows ×5
Risk signals
Refund mentions: 0.5% Subscription complaints: 8% Bug mentions: 6% Fraud / scam mentions: 0.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.91549★ | 62,244 | 4.91549★ this version |
| 🇬🇧 GB | 4.91624★ | 14,099 | 4.91624★ this version |
| 🇩🇪 DE | 4.91465★ | 621 | 4.91465★ this version |
| 🇫🇷 FR | 4.95434★ | 219 | 4.95434★ this version |
| 🇯🇵 JP | 4.7619★ | 63 | 4.7619★ this version |
| 🇨🇦 CA | 4.89248★ | 13,151 | 4.89248★ this version |
| 🇦🇺 AU | 4.91582★ | 8,114 | 4.91582★ this version |
| 🇧🇷 BR | 4.93583★ | 187 | 4.93583★ this version |
| 🇮🇳 IN | 4.91667★ | 180 | 4.91667★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Huckleberry: Baby & Child
- Developer
- Huckleberry Labs Inc.
- Bundle ID
- com.huckleberry-labs.app
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- You've got this. We've got you.
- Description
- Good sleep made easy with Huckleberry. Access free tools & the most affordable expert help for your baby, toddler, or preschooler.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $40.8K/mo
- Top-grossing rank
- 🇬🇧#1 /100 🇨🇦#1 /100 🇦🇺#1 /99 🇺🇸#2 /100 🇮🇳#7 /100 🇫🇷#19 /100 🇩🇪#22 /99
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/huckleberrycare · instagram instagram.com/huckleberrycare
- Not found
- Phone
- Not found
- Contact page
- huckleberrycare.com/contact-us
- About page
- huckleberrycare.com/who-we-are?scroll…
⭐Recent App Store Reviews49 latest · avg 3.8★ · 51.0% 5★ · 14.3% 1★
5★25 (51%)
4★6 (12%)
3★8 (16%)
2★3 (6%)
1★7 (14%)
+6,557 ratings/week
Praise: love ×12 best ×7 recommend ×7 great ×7 perfect ×4Complaints: subscription ×6 bug ×4 worst ×1 overpriced ×1 crash ×1
Top positive
★★★★★ Game changer!
I forget to log some things, or my son is with family and they’ll write entries for me. It’s always a pain to back log on other apps….. the AI feature that reads notes is THE best! Love love love the app. I would love to see a teething sect…
★★★★★ Postpartum brain friendly
I was trying to figure out sleep training and it was really hard to do on my own postpartum with my mind being all over the place. This app has been absolutely incredible. I recommend it with everything I have.…
Top negative
★☆☆☆☆ Buggy AF
A nice handful of features consistently fail to the point of me being frustrated that I any any money into this app. Widgets won’t update - especially if using this with my partner, which most of us are, I can’t track my baby’s weight, the …
★☆☆☆☆ Sleep schedule functionality doesn’t work
Not sure if I just have a glitchy app since everyone seems to love this, but the SweetSpot functionality is completely inaccurate for us (recommending more naps than it says it is, making mistakes in timing)…
📈Ratings growth61,434 ratings+31% lifetimeShow 3-year history estimate ▾
Tracked (33 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#1 /100
🇨🇦CA#1 /100
🇦🇺AU#1 /99
🇺🇸US#2 /100
🇮🇳IN#7 /100
🇫🇷FR#19 /100
🇩🇪DE#22 /99
🇧🇷BR#55 /100
🇯🇵JP#89 /97
📊Category Rank Trajectory#1 now · best #1 · worst #11
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
❓ Frequently Asked Questions
Who is the author of The ?
The author is , a prominent figure in the study of occult philosophy and esoteric traditions.
What is the main theme of the book?
The main theme is the esoteric interpretation of the Book of Revelation, focusing on the mystical and symbolic meanings hidden within the text.
Why is this book important for modern esoteric seekers?
This book is important because it bridges ancient wisdom with contemporary spiritual practices, providing valuable insights into the esoteric traditions that have influenced Western spirituality.
Full revenue analysis
Read the article-style breakdown for Huckleberry: Baby & Child: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 61,434 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Huckleberry make per month?▴
Based on our ML-calibrated revenue forecast, Huckleberry earns approximately $40K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Huckleberry profitable?▴
With estimated build cost $195K and monthly revenue $40K, Huckleberry looks profitable — pays back its estimated build cost in roughly 5 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Huckleberry have?▴
Estimated audience: ~2.4M lifetime downloads, ~340K monthly active users, and ~68K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Huckleberry?▴
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Huckleberry built with?▴
Our heuristic places Huckleberry on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Huckleberry still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Huckleberry sell for?▴
Estimated acquisition value: $900K (marketplace range $700K – $1.2M). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Huckleberry last updated?▴
Huckleberry last shipped a new version on 2026-05-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Huckleberry?▴
Huckleberry is published by Huckleberry Labs Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Huckleberry's BU Score?▴
Huckleberry has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.