Oxford Phonics World: Personal

45
Oxford Phonics World: Personal
Oxford Phonics World: Personal is an Android app from IMPERATiVE Studios in the Educational category, currently rated 3.3★ across 275 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 45: Emerging (early traction worth watching). For a Educational app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Educational complexity ×1.20 | +$11K |
| 🌐 Cross-platform reach (iOS + Android) | +$39K |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Educational engagement | ~85 installs / rating |
| 🔁 Educational D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
How we forecast this revenue
LOW CONFIDENCEBU Investment Matrix
Pre-traction · 39/100INDIE TIERlimited signal- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.29★ across 275 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 891d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (891d since update).
💰 Forecast Revenue / mo
MODEL| Below-average rating (3.3★)METRIC | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (275 ratings)METRIC | +$400 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVEProfile & Insights
Identification
- App name
- Oxford Phonics World: Personal
- Developer
- IMPERATiVE Studios
- Bundle ID
- com.oup.elt.phonicsworld
- App Store URL
- Open in App Store
- Category
- Educational
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.oxfordphonicsworldapp.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $270/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $1.99 - $17.99 per item
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth275 ratings+32% lifetimeShow 3-year history estimate ▾
📝 About this app
Oxford Phonics World is a three-level phonics course that leads you through the sounds of English. Children over three years old learn sounds step-by-step with a tried and tested methodology. Games, puzzles and fun animations motivate children to discover and remember the connections between sounds and the letters that represent those sounds.
With Oxford Phonics World your child can:
• learn the English alphabet… View full description on the official store →
Track this app’s revenue
FREE📝 Description
95
Why medium confidence: 275 ratings · no founder-verified revenue (model estimate only).




