Michigan First App
64
Quality Score
Solid
Michigan First App
Medium confidence
✍️ bumetric analysis
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Michigan First App is an Android app from Michigan First Credit Union in the Finance category, currently rated 4.6★ across 4,250 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 64: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$591
per month
→
12-mo forecast
$517 – $1864
per month
→
24-mo forecast
$479 – $4312
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 19× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
255K
Lifetime downloads (US-equivalent)
Monthly active
71K
Daily active
28K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$591/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$504 – $1.2K
12 months
$517 – $1.9K
24 months
$479 – $4.3K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierRevenue Strength
2.8
Product Quality
8.3
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.3
Operational Safety
10.0
Founder Strength
3.8
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $236 - $1479/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.63★ across 4,250 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10K-$18K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Low install base (4,250 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Michigan First App
- Developer
- Michigan First Credit Union
- Bundle ID
- com.michiganfirst.mb.client
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- michiganfirst.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $592/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The 'Michigan First App' is a free mobile banking application provided by Michigan First Credit Union for its members. As a financial utility, it does not generate direct revenue through in-app purchases, subscriptions, or advertising, and no public data is available to estimate its direct revenue. Its value lies in enhancing member experience and operational efficiency for the credit union.
Sources mentioned: Google Play Store, Aptoide, LeadIQ
📈Ratings growth4,250 ratings+55% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
At Michigan First Credit Union, we invest in technology so members have access to tools that simplify life, save time and make managing finances easy and convenient. That's why we work hard to create a world-class mobile banking experience. Our app provides the same capabilities as a big bank app, with the local focus on customer service you expect from a credit union.
Features of Michigan First Mobile:
-View balances
-Check transaction history
-Transfer funds between accounts
-Pay bills
-Make loan payments
-Deposit checks
-Find nearest branches and ATMs… View full description on the official store →
Features of Michigan First Mobile:
-View balances
-Check transaction history
-Transfer funds between accounts
-Pay bills
-Make loan payments
-Deposit checks
-Find nearest branches and ATMs… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v5.40.3🔄 updated 0d ago📂 Finance💰 Free
🧪
Tech & Domain Intel — michiganfirst.com
- Tech stack
- Microsoft 365 · AWS SES · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Michigan First App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 4,250 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Michigan First App make per month?▴
Based on our ML-calibrated revenue forecast, Michigan First App earns approximately $591/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Michigan First App?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Michigan First App?▴
Michigan First App is published by Michigan First Credit Union on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Michigan First App's BU Score?▴
Michigan First App has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.