Public: Invest & Trade
81
Quality Score
Excellent
Public: Invest & Trade
High confidence
✍️ bumetric analysis
“
Public: Invest & Trade is an iOS app from Open to the Public Investing, Inc. in the Finance category, currently rated 4.7★ across 82,357 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 81: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (219 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $375K · 19× MRR multiple
💸
~1.9× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
4.9M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
540K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 34/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
7.9
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.3
Market Position
0.3
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 82,357 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.2% refund mentions, scam/fraud mentions detected, rating drift -1.08 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($15K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (82,357 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.1.4
- Agents: For the first time ever, manage your portfolio with AI Agents on Public.
- Crypto IRAs: Trade crypto inside a tax-advantaged retirement account.
- Generated Assets: Turn any idea into an investable index with AI.
Disclosures available at public.com/disclosures
- Crypto IRAs: Trade crypto inside a tax-advantaged retirement account.
- Generated Assets: Turn any idea into an investable index with AI.
Disclosures available at public.com/disclosures
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Public: Invest & Trade
- Developer
- Open to the Public Investing, Inc.
- Bundle ID
- com.t3securities.matador
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Stocks Bonds Treasuries Options Crypto ETFs Bond Account 5.84% yield* High-Yield Cash Account 3.30% APY* Treasury Account Direct Indexing Generated Assets IRAs 1% MATCH Crypto IRA Investment Plans Agents API
- Description
- Trade stocks, bonds, options, ETFs, crypto, and treasuries. Build AI trading agents. Access IRAs, direct indexing, high-yield cash, margin, and API trading all in one platform.
- Founded
- 2019
- HQ / Address
- New York
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.1K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/public
- linkedin.com/company/publichello
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/publichello · instagram instagram.com/publicapp · linkedin linkedin.com/company/publichello · medium medium.com/the-public-blog · tiktok tiktok.com/@public · twitter x.com/public
- press@public.com
- Phone
- Not found
- Contact page
- Not found
- About page
- public.com/about-us
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, including reports from Sensor Tower and Statista, do not provide specific revenue estimates for the iOS app 'Public: Invest & Trade'. While the parent company, Open to the Public Investing, Inc., has an estimated annual revenue of $174.4 million, this figure represents the entire company's revenue and cannot be directly attributed to the iOS app alone. The company generates revenue through various means, including interest on uninvested cash, fees from stock lending for short positions, rebates on certain transactions, optional user tips, and options trading.
Sources mentioned: Sensor Tower, Statista, Growjo, Finty, Crunchbase News, Public.com, FINRA
⭐Recent App Store Reviews49 latest · avg 3.65★ · 59.2% 5★ · 28.6% 1★
5★29 (59%)
4★2 (4%)
3★4 (8%)
2★0 (0%)
1★14 (29%)
+177 ratings/week
Praise: great ×13 recommend ×6 best ×5 love ×4 favorite ×3Complaints: scam ×2 hate ×1
Top positive
★★★★★ Robust with World-Class Customer Service
As a recent transfer from Stockpile, I was very impressed with the depth of tools and information Public offers.
What truly earned the five stars, though, is the customer support. I had an issue that could have cost me a huge amount of tim…
★★★★★ The Best 💕
I love this brokerage. My favorite app. They are very good at what they do and they make you feel like you’re apart of the Public Family.…
Top negative
★☆☆☆☆ Stopped working with aggregators
Stopped working with aggregators
Update: Developer doesn’t care about their app
Started disconnecting immediately from Plaid / MX.
Update: Developer ignores review feedback
They block voting with a PIN…
★☆☆☆☆ DONT USE THIS APP
They charge an inactivity fee every month you don’t make a trade I left the county for two years and they charged me my entire account and now I have a negative balance…
📈Ratings growth82,357 ratings+41% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
BUILD YOUR MULTI-ASSET PORTFOLIO
On Public, you can invest in stocks, options, bonds, and crypto. Plus, you can build your retirement with a 1% match on your annual IRA contributions.
Public (c) 2026
Public is Available to U.S. residents 18+ and subject to account approval.
All investing involves risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account offered by Public Investing, member FINRA & SIPC.… View full description on the official store →
On Public, you can invest in stocks, options, bonds, and crypto. Plus, you can build your retirement with a 1% match on your annual IRA contributions.
Public (c) 2026
Public is Available to U.S. residents 18+ and subject to account approval.
All investing involves risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account offered by Public Investing, member FINRA & SIPC.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 219 MB🔞 4+📱 iOS 16.4+🔖 v5.1.4🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v5.1.0 → v5.1.1
2026-05
🔧
Shipped update — v? → v5.1.0
2026-04
⭐
Rating ↑ 3.40 → 4.68 (improved 1.28★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-10
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
⭐
Rating ↓ 4.20 → 3.83 (dropped 0.37★)
2024-10
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2024-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #16Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
investing·#16🇺🇸stocks·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 66% positive · ● 4% neutral · ● 29% negative · Rating drift: -1.08★ (declining — recent 50: 3.6★ vs lifetime: 4.68★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
customer service ×80 customer support ×37 user friendly ×21 highly recommend ×19 support team ×18 easy navigate ×14 trading platform ×10 high yield ×9
Top complaint themes
customer service ×36 withdraw money ×13 close account ×10 customer support ×9 bank account ×8 phone number ×8 stay away ×8 withdraw funds ×7
Risk signals
Refund mentions: 2.2% Fraud / scam mentions: 6.6%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Public: Invest & Trade: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 82,357 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Public make per month?▴
Based on our ML-calibrated revenue forecast, Public earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Public?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Public?▴
Public is published by Open to the Public Investing, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Public's BU Score?▴
Public has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.