Roll - Powered by Unilever
62
Quality Score
Solid
Roll - Powered by Unilever
Medium confidence
✍️ bumetric analysis
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Roll - Powered by Unilever is an Android app from Roll Lab in the Business category, currently rated 4.5★ across 2,325 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For a Business app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$160K
↳ What it cost to build · not monthly revenue
Likely range $120K – $215K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Business complexity ×1.50 | +$25K |
| 🌐Cross-platform reach (iOS + Android) | +$41K |
| ⚙7.1y maintenance × ~1-person team | +$42K |
Total estimate$160K
👥 Estimated audience size
105K
Lifetime downloads (US-equivalent)
Monthly active
16K
Daily active
4.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Business engagement | ~65 installs / rating |
| 📅7.1y of rating accumulation | -30% |
| 🔁Business D30 retention | 22% |
| 📍DAU / MAU stickiness | 0.30 |
DAU / MAU30% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷Category context | Business |
| 📦Compact Android bundle | → Native Kotlin |
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 36/100MICRO TIERtoo early to scoreGrowth Velocity
5.0
Founder Strength
3.5
Product Quality
5.0
Revenue Strength
2.3
Monetization Maturity
1.0
Defensibility
2.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 3.6★ across 293 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($300/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Low install base (2,325 ratings)METRIC | +$1,500 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device📂 Business💰 Free🚀 Launched 2019 (7y old)
📝 About this app
################## IMPORTANT ANNOUNCEMENT ##################
We’re moving to the Kiryana App to serve you better. Roll App support has ended.
Download Kiryana to continue ordering:
https://play.google.com/store/apps/details?id=com.unilever.dtt.pk&hl=en
Need help onboarding? Call: 0335-8758754
We’re moving to the Kiryana App to serve you better. Roll App support has ended.
Download Kiryana to continue ordering:
https://play.google.com/store/apps/details?id=com.unilever.dtt.pk&hl=en
Need help onboarding? Call: 0335-8758754
🔔
Track this app’s revenue
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Roll - Powered by Unilever
- Developer
- Roll Lab
- Bundle ID
- com.oscar_unilever_app
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- roll.pk
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $301/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,325 ratings+51% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
❓ Frequently Asked Questions
Who is the author of The ?
The author is , a prominent figure in the study of occult philosophy and esoteric traditions.
What is the main theme of the book?
The main theme is the esoteric interpretation of the Book of Revelation, focusing on the mystical and symbolic meanings hidden within the text.
Why is this book important for modern esoteric seekers?
This book is important because it bridges ancient wisdom with contemporary spiritual practices, providing valuable insights into the esoteric traditions that have influenced Western spirituality.
Similar apps in Business
Full revenue analysis
Read the article-style breakdown for Roll - Powered by Unilever: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 2,325 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Roll - Powered by Unilever make per month?▴
Based on our ML-calibrated revenue forecast, Roll - Powered by Unilever earns approximately $300/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Roll - Powered by Unilever profitable?▴
With estimated build cost $160K and monthly revenue $300, Roll - Powered by Unilever looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Roll - Powered by Unilever have?▴
Estimated audience: ~105K lifetime downloads, ~16K monthly active users, and ~4K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Roll - Powered by Unilever?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Roll - Powered by Unilever built with?▴
Our heuristic places Roll - Powered by Unilever on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Who makes Roll - Powered by Unilever?▴
Roll - Powered by Unilever is published by Roll Lab on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Roll - Powered by Unilever's BU Score?▴
Roll - Powered by Unilever has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.