STX
31
Quality Score
Emerging
STX
Low confidence
✍️ bumetric analysis
“
STX is an iOS app from Salon Transcripts, Inc. in the Business category, currently rated 2.1★ across 8 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 31: Emerging (early traction worth watching). For a Business app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2K
per month
→
12-mo forecast
$1.0K – $3.6K
per month
→
24-mo forecast
$938 – $8442
per month
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Business complexity ×1.50 | +$25K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 12× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Business category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
12× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$986 – $2.3K
12 months
$1.0K – $3.6K
24 months
$938 – $8.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 25/100INDIE TIERFREE (NO MONETIZATION)limited signalGrowth Velocity
5.0
Founder Strength
4.1
Product Quality
1.2
Revenue Strength
3.1
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $463 - $2895/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.13★ across 8 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1162d ago — possibly dormant.
- ⚠️ Risk: High — bug mentions above category norm, dormant (1162d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $13K-$25K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Below-average rating (2.1★)METRIC | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (8 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.8.0
Updated for latest iOS. Dark Mode support and many other bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- STX
- Developer
- Salon Transcripts, Inc.
- Bundle ID
- com.salontranscripts.STX
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Growing your business has never been more simple.
- Description
- Manage your salon or spa like a pro with STX's award-winning scheduling and business management software.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/stxsoftware · instagram instagram.com/stxsoftware · linkedin linkedin.com/company/stx-software · youtube youtube.com/stxsoftware
- info@stxsoftware.com
- Phone
- 407-641-1696
- Contact page
- stxsoftware.com/contact
- About page
- Not found
⭐Recent App Store Reviews49 latest · avg 1.9★ · 2.0% 5★ · 44.9% 1★
5★1 (2%)
4★3 (6%)
3★8 (16%)
2★15 (31%)
1★22 (45%)
+0 ratings/week
Praise: love ×8 great ×5 best ×2 amazing ×2 awesome ×1Complaints: bug ×7 crash ×5 expensive ×3 worst ×1 terrible ×1
Top positive
★★★★★ Served us well for 9 years
STX has worked really well for us, it keeps our staff connected and informed. You know when your client is checked in, even if you are in a facial.
It is easy to keep client notes, you just have to go to the service date, then you know wha…
★★★★☆ Easy to use but could be better
I love being able to make appts at my fingertips! And the app is very easy to use doesn’t take long to get used to.
Would be nice to drag more time from fingertips instead of having to use a computer. Times on the appointment blocks so if …
Top negative
★☆☆☆☆ Fix the apple update issue!
Seriously if your an apple based app then you better make sure your app complied with apple updates! I can’t update my phone otherwise I risk access to the app!! Because it’s not compatible with IOS 16.3… so do something about it, otherwise…
★☆☆☆☆ Crash, crash, crash!
Now that I’ve updated my iPad iOS to 15.1.1, my STX app will start up, but once I try to book an appointment or even open one that’s already booked…CRASH! So now this app is only good for seeing my book, but I cannot interact with any appoi…
📈Ratings growth8 ratings+-86% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $4.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
THIS APPLICATION REQUIRES A PURCHASED STX DESKTOP INSTALLATION. IT IS NOT A STAND-ALONE MANAGEMENT APPLICATION.
CALL US TO CONFIRM that you have purchased and are running a compatible STX desktop installation with an active iPhone module.
Already enjoying the benefits of STX for the desktop? Extend your reach with STX for iOS.
Increase efficiency and have your guests' information at your fingertips. STX for iOS allows you to view and modify appointments, tickets, service and retail history and much more. Now you can seamlessly connect to your STX desktop application while on the road.… View full description on the official store →
CALL US TO CONFIRM that you have purchased and are running a compatible STX desktop installation with an active iPhone module.
Already enjoying the benefits of STX for the desktop? Extend your reach with STX for iOS.
Increase efficiency and have your guests' information at your fingertips. STX for iOS allows you to view and modify appointments, tickets, service and retail history and much more. Now you can seamlessly connect to your STX desktop application while on the road.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 2 MB🔞 4+📱 iOS 13.0+🔖 v1.8.0🔄 updated 0d ago🌐 EN📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↓ 2.43 → 2.10 (dropped 0.33★)
2018-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2012-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2010-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-01
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2010-01
⭐
Rating ↑ 2.00 → 3.00 (improved 1.00★)
2009-12
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2009-12
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 123 reviews across 2 markets● 68% positive · ● 6% neutral · ● 26% negative · Rating drift: -0.21★ (declining — recent 50: 1.92★ vs lifetime: 2.13★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.52
🇺🇸 US
+0.32
Top praise themes
being able ×4 front desk ×4 desktop software ×3 book ×15 work ×14 iphone ×12 client ×12 see ×11
Top complaint themes
doesn't work ×7 please fix ×6 waste money ×5 connect server ×5 user friendly ×3 edit appointment ×3 view schedule ×3 work half ×3
Risk signals
Refund mentions: 1.6% Bug mentions: 13%
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 0★ | 0 | — |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 2.125★ | 8 | 2.125★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Business
About this analysis
Why low confidence: only 8 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
STX is a early-stage iOS app in the business space with weak public traction — only 8 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does STX make per month?▴
Low-confidence model estimate. STX has only 8 App Store ratings, so our revenue model has very little signal to work with — treat the ~$1.3K/mo figure as directional only, not a verified MRR. No founder-verified revenue data is available for this app. See methodology for the formula and confidence bands.
What apps are like STX?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes STX?▴
STX is published by Salon Transcripts, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is STX's BU Score?▴
STX has a BU Score of 31/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.