Mobills - Budget Planner
70
Quality Score
Strong
Mobills - Budget Planner
Medium confidence
✍️ bumetric analysis
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Mobills - Budget Planner is an iOS app from Toro Investimentos Ltda. in the Finance category, currently rated 4.7★ across 4,280 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 70: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (228 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $50K · 19× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
255K
Lifetime downloads (US-equivalent)
Monthly active
71K
Daily active
28K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 4,280 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Low install base (4,280 ratings)METRIC | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Localized (6 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.14.0
Bug fixes and performance improvements
Any questions? Contact us via email suporte@mobills.com.br
Any questions? Contact us via email suporte@mobills.com.br
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mobills - Budget Planner
- Developer
- Toro Investimentos Ltda.
- Bundle ID
- br.com.mobillslabs.Mobills
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, DE, PT, RU, ES
Company
- Website
- Not found
- Tagline
- A melhor solução para uma vida financeira saudável
- Description
- Seja aprovado no cartão de crédito ideal, pague menos taxas e controle suas finanças no dia a dia com o Mobills.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.6K/mo
- Top-grossing rank
- 🇧🇷#2 /100 🇦🇺#50 /100 🇫🇷#71 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/mobillslabs
- br.linkedin.com/company/mobills-labs
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/mobillsapp · instagram instagram.com/mobillsapp · linkedin br.linkedin.com/company/mobills-labs · twitter twitter.com/mobillslabs · youtube youtube.com/channel/UCBoz8gseNO_320qt…
- Not found
- Phone
- 51 9683-8296
- Contact page
- Not found
- About page
- Not found
📈Ratings growth4,280 ratings+2716% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇧🇷BR#2 /100
🇦🇺AU#50 /100
🇫🇷FR#71 /100
📊Category Rank Trajectory#2 now · best #2 · worst #15
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With Mobills you can take control of your finances in a few minutes and have financial peace of mind every month.
Mobills is a budget planning app that allows you to create a custom monthly budget that will help you take control of your money. You are able to manage your money, track your spending, and achieve your financial goals all in one place.
When you create a plan for your money, you are then able to ensure that you will always have enough for the things you need and the things that are important to you.… View full description on the official store →
Mobills is a budget planning app that allows you to create a custom monthly budget that will help you take control of your money. You are able to manage your money, track your spending, and achieve your financial goals all in one place.
When you create a plan for your money, you are then able to ensure that you will always have enough for the things you need and the things that are important to you.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 228 MB🔞 4+📱 iOS 15.0+🔖 v6.14.0🔄 updated 0d ago🌐 EN, FR, DE, PT, RU +1📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.35 → 4.66 (improved 0.31★)
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.30 → 4.35 (improved 1.05★)
2019-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2017-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-06
⭐
Rating ↓ 4.44 → 4.10 (dropped 0.34★)
2015-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-03
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2015-03
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2014-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2014-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.66403★ | 4,292 | 4.66403★ this version |
| 🇬🇧 GB | 4.49162★ | 358 | 4.49162★ this version |
| 🇩🇪 DE | 4.16098★ | 205 | 4.16098★ this version |
| 🇫🇷 FR | 4.52381★ | 147 | 4.52381★ this version |
| 🇯🇵 JP | 4.61391★ | 417 | 4.61391★ this version |
| 🇨🇦 CA | 4.51973★ | 304 | 4.51973★ this version |
| 🇦🇺 AU | 4.54704★ | 287 | 4.54704★ this version |
| 🇧🇷 BR | 4.65814★ | 164,408 | 4.65814★ this version |
| 🇮🇳 IN | 4.34532★ | 278 | 4.34532★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mobills - Budget Planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 4,280 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mobills - Budget Planner make per month?▴
Based on our ML-calibrated revenue forecast, Mobills - Budget Planner earns approximately $2.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mobills - Budget Planner?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mobills - Budget Planner?▴
Mobills - Budget Planner is published by Toro Investimentos Ltda. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mobills - Budget Planner's BU Score?▴
Mobills - Budget Planner has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.