Unusual Whales
67
Quality Score
Solid
Unusual Whales
Medium confidence
✍️ bumetric analysis
“
Unusual Whales is an iOS app from Unusual Whales Inc in the Finance category, currently rated 4.4★ across 400 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 67: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$142/mo · 476 ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 16× MRR multiple
💸
~7.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Finance category multiple | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
24K
Lifetime downloads (US-equivalent)
Monthly active
6.7K
Daily active
2.6K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
6.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.38★ across 400 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($35K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Good rating (4.4★)METRIC | +$800 | |
| Established app (5y old)METRIC | +$800 | |
| Early-stage install base (400 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v24.2.63
Minor bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Unusual Whales
- Developer
- Unusual Whales Inc
- Bundle ID
- com.unusualwhales
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Unusual Whales: Options Flow, Dark Pool & Stock Market Data
- Description
- Track real-time options flow, dark pool activity, and unusual stock market data. The leading platform for retail traders to spot institutional moves and make informed trading decisions.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $35.5K/mo
- Top-grossing rank
- 🇮🇳#20 /100 🇩🇪#37 /100 🇨🇦#40 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth400 ratings+39900% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇮🇳IN#20 /100
🇩🇪DE#37 /100
🇨🇦CA#40 /100
📊Category Rank Trajectory#20 now · best #19 · worst #57
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The unusual whales ocean got a whole lot deeper! Now catch crypto whales, dark pools, live bloomberg level news, sector chains, and the entire options flow in one app. It has an incredible options profit calculator, and was the first application to provide options flow for users.
Comes now with helpful tutorials, as well as numerous blog posts about options education, strategies and more.
Privacy Policy: https://unusualwhales.com/privacy
Terms of Use: https://unusualwhales.com/terms
Comes now with helpful tutorials, as well as numerous blog posts about options education, strategies and more.
Privacy Policy: https://unusualwhales.com/privacy
Terms of Use: https://unusualwhales.com/terms
App Specs
🔐 Own this app? Claim & verify MRR →💾 46 MB🔞 4+📱 iOS 18.6+🔖 v24.2.63🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.25 → 4.38 (improved 1.13★)
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.33 → 3.25 (dropped 1.08★)
2026-03
⭐
Rating ↑ 3.30 → 4.33 (improved 1.03★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-01
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
2020-08
⭐
Rating ↓ 3.00 → 2.60 (dropped 0.40★)
2020-07
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2020-07
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2020-07
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2020-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.63636★ | 33 | 4.63636★ this version |
| 🇩🇪 DE | 4.42856★ | 7 | 4.42856★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 3.77778★ | 9 | 3.77778★ this version |
| 🇮🇳 IN | 5★ | 3 | 5★ this version |
| 🇯🇵 JP | 5★ | 2 | 5★ this version |
| 🇺🇸 US | 4.46326★ | 490 | 4.46326★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Unusual Whales: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 400 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Unusual Whales make per month?▴
Based on our ML-calibrated revenue forecast, Unusual Whales earns approximately $35K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Unusual Whales?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Unusual Whales?▴
Unusual Whales is published by Unusual Whales Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Unusual Whales's BU Score?▴
Unusual Whales has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.