Google Keep - Notes and lists
73
Quality Score
Strong
✍️ Bumetric analysis
“
Google Keep - Notes and lists is an iOS app from Google in the Productivity category, currently rated 4.6★ across 28,914 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
266 snapshots on record
Rating
4.6
Reviews
28,914 reviews
Forecast Revenue / mo
$1.5M
Snapshots tracked
266
since Mar 2024
🤖Also on Android
$241/mo · 29.5M ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (212 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
| ⚙ 11.1y maintenance × ~1-person team | +$66K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$31.5M
↳ What it would sell for · not monthly revenue
Marketplace range $23.5M – $41.0M · 21× MRR multiple
💸
~191× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 11.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
21× MRR
👥 Estimated audience size
1.5M
Lifetime downloads (US-equivalent)
Monthly active
200K
Daily active
90K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 📅 11.1y of rating accumulation | -30% |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 212 MB |
| 🏷 Category context | Productivity |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-10-14 · 27 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 27 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
8.4
Product Quality
9.2
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.59★ across 28,914 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (28,914 ratings)METRIC | +$5,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (73 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.2026.41101
* Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Google Keep - Notes and lists
- Developer
- Bundle ID
- com.google.Keep
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AF, SQ, AM, AR, HY, AZ, EU, BE, BN, BS, BG, MY, KM, CA, HR, CS, DA, NL, EN, ET, FI, FR, GL, KA, DE, EL, GU, HE, HI, HU, IS, ID, IT, JA, KN, KK, KO, KY, LO, LV, LT, MK, MS, ML, MR, MN, NE, NB, FA, PL, PT, PA, RO, RU, SR, ZH, SI, SK, SL, ES, SW, SV, TA, TE, TH, ZH, TR, UK, UR, UZ, VI, CY, ZU
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.5M/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth29,001 ratings+6373% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
• Capture, edit, share, and collaborate on your notes on any device, anywhere.
• Add notes, lists, photos, and audio to Keep.
• Organize your notes with labels and colors.
• Set and forget. Get reminded about a note at the right time or place.
• Record a voice memo and have it automatically transcribed.
• Grab the text from an image to help you quickly find that note again through search.
WHEN AND WHERE YOU NEED IT
Need to remember to pick up some groceries? Set a location-based reminder to pull up your grocery list right when you get to the store.… View full description on the official store →
• Add notes, lists, photos, and audio to Keep.
• Organize your notes with labels and colors.
• Set and forget. Get reminded about a note at the right time or place.
• Record a voice memo and have it automatically transcribed.
• Grab the text from an image to help you quickly find that note again through search.
WHEN AND WHERE YOU NEED IT
Need to remember to pick up some groceries? Set a location-based reminder to pull up your grocery list right when you get to the store.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 212 MB🔞 4+📱 iOS 18.0+🔖 v2.2026.41101🔄 updated 3w ago🌐 AF, SQ, AM, AR, HY +68📂 Productivity💰 Paid🚀 Launched 2015 (11y old)
📅
What Worked™ · Development Pipeline
22 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
🔧
Shipped update — v2.2026.37002 → v2.2026.41101
→ 30 days after: reviews +15 high confidence
2026-09
🔧
Shipped update — v2.2026.32101 → v2.2026.37002
→ 30 days after: reviews +30 medium · co-occurring
2026-08
🔧
Shipped update — v2.2026.28100 → v2.2026.32101
→ 30 days after: reviews +18 high confidence
2026-07
🔧
Shipped update — v2.2026.23102 → v2.2026.28100
→ 30 days after: reviews +23 high confidence
2026-06
🔧
Shipped update — v2.2026.19103 → v2.2026.23102
→ 30 days after: reviews +61 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +41 high confidence
2026-05
⭐
Rating ↑ 3.11 → 4.59 (improved 1.48★)
→ 30 days after: reviews +41 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$114/mo · reviews +11 medium · co-occurring
2026-03
⭐
Rating ↑ 3.10 → 4.40 (improved 1.30★)
→ 30 days after: revenue +$174/mo · reviews +17 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$174/mo · reviews +17 medium · co-occurring
2024-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$94/mo · rating −0.07★ · reviews +11 high confidence
2024-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$331/mo · rating −0.12★ · reviews +37 high confidence
2024-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$104/mo · rating −0.12★ · reviews +12 high confidence
2024-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$99/mo · rating −0.10★ · reviews +11 high confidence
2024-04
⭐
Rating ↑ 2.17 → 2.59 (improved 0.42★)
→ 30 days after: revenue +$161/mo · reviews +17 high confidence
2024-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$161/mo · reviews +17 high confidence
2024-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$106/mo · rating +0.42★ · reviews +11 medium · co-occurring
2024-04
⭐
Rating ↑ 2.17 → 2.57 (improved 0.40★)
→ 30 days after: revenue +$106/mo · rating +0.42★ · reviews +11 low · multiple changes
2024-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$106/mo · rating +0.42★ · reviews +11 low · multiple changes
2024-03
⭐
Rating ↓ 2.75 → 2.40 (dropped 0.35★)
→ 30 days after: revenue +$106/mo · rating +0.42★ · reviews +11 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #6Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
note taking·#6🇺🇸meeting notes·#17🇺🇸todo list·#42🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.54839★ | 1,984 | 4.54839★ this version |
| 🇧🇷 BR | 4.75254★ | 6,785 | 4.75254★ this version |
| 🇨🇦 CA | 4.6159★ | 4,629 | 4.6159★ this version |
| 🇩🇪 DE | 4.42971★ | 2,981 | 4.42971★ this version |
| 🇫🇷 FR | 4.58528★ | 2,773 | 4.58528★ this version |
| 🇬🇧 GB | 4.55686★ | 3,227 | 4.55686★ this version |
| 🇮🇳 IN | 4.69529★ | 11,470 | 4.69529★ this version |
| 🇯🇵 JP | 4.30532★ | 11,142 | 4.30532★ this version |
| 🇺🇸 US | 4.58402★ | 29,023 | 4.58402★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Google Keep - Notes and lists: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Google
View all →📦 Portfolio summaryMEGA studio
46apps·$110.1M/mocombined
✓ Diversified — top app contributes 18%; risk spread across portfolio
About this analysis
Why high confidence: 28,914 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Google Keep - Notes and lists make per month?▴
Based on our ML-calibrated revenue forecast, Google Keep - Notes and lists earns approximately $1.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Google Keep - Notes and lists profitable?▴
With estimated build cost $165K and monthly revenue $1.5M, Google Keep - Notes and lists looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Google Keep - Notes and lists have?▴
Estimated audience: ~1.5M lifetime downloads, ~200K monthly active users, and ~90K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Google Keep - Notes and lists?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Google Keep - Notes and lists built with?▴
Our heuristic places Google Keep - Notes and lists on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Google Keep - Notes and lists still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 27 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Google Keep - Notes and lists sell for?▴
Estimated acquisition value: $31.5M (marketplace range $23.5M – $41.0M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Google Keep - Notes and lists last updated?▴
Google Keep - Notes and lists last shipped a new version on 2026-10-14 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Google Keep - Notes and lists?▴
Google Keep - Notes and lists is published by Google on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Google Keep - Notes and lists's BU Score?▴
Google Keep - Notes and lists has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.