YouTube
95
Quality Score
Transcendent
✍️ Bumetric analysis
“
This iOS app dominates the mobile video consumption and creation niche, directly competing with platforms like TikTok, Vimeo, and even traditional broadcast media for user attention. Its substantial rating, backed by tens of millions of reviews, signals immense user traction and a deeply entrenched position as a mature, market-leading product. The reported monthly revenue, while seemingly modest for its scale, reflects a free monetization model likely driven by advertising rather than direct in-app purchases. For the Photo & Video category, a common monetization observation is the reliance on subscription models for premium features, ad-free experiences, or creator tools, often yielding higher ARPU than pure ad-supported free apps. This app’s strategy prioritizes reach and engagement, leveraging its massive user base for ad inventory, a model that contrasts with the direct consumer spend seen in many niche video editing or streaming services.
BU Score 95 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$4.0M
per month
→
12-mo forecast
$4.1M – $5.5M
per month
→
24-mo forecast
$4.6M – $6.9M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
506 snapshots on record
Rating
4.7
Reviews
49,380,094 reviews
Forecast Revenue / mo
$4.0M
Snapshots tracked
506
since Mar 2026
🤖Also on Android
$384/mo · 170.6M ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$160K
↳ What it cost to build · not monthly revenue
Likely range $120K – $215K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (369 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 14.1y maintenance × ~1-person team | +$84K |
Total estimate
$160K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75.5M
↳ What it would sell for · not monthly revenue
Marketplace range $56.5M – $98.5M · 19× MRR multiple
💸
~472× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
6913.0M
Lifetime downloads (US-equivalent)
Monthly active
379.0M
Daily active
75.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 14.1y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 369 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-10-11 · 6 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 6 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$4.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$3.9M – $4.8M
12 months
$4.1M – $5.5M
24 months
$4.6M – $6.9M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
8.4
Product Quality
9.3
Revenue Strength
6.6
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.6M - $8.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 49,380,094 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $72.0M-$128.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (49,380,094 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (72 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v21.41.5
We fixed the tubes that bring you videos – and some bugs too.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YouTube
- Developer
- Bundle ID
- com.google.ios.youtube
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- AF, SQ, AM, AR, HY, AZ, EU, BE, BN, BS, BG, MY, KM, CA, HR, CS, DA, NL, EN, ET, FI, FR, GL, KA, DE, EL, GU, HE, HI, HU, IS, ID, IT, JA, KN, KK, KO, KY, LO, LV, LT, MK, MS, ML, MR, MN, NE, NB, FA, PL, PT, PA, RO, RU, SR, ZH, SI, SK, SL, ES, SW, SV, TA, TE, TH, ZH, TR, UK, UR, UZ, VI, ZU
Company
- Website
- www.youtube.com
- Tagline
- YouTube
- Description
- Дивіться відео, слухайте улюблену музику, завантажуйте оригінальний контент і діліться всім цим із друзями, сім'єю й цілим світом на YouTube.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $4.0M/mo
- Top-grossing rank
- 🇺🇸#1 /100 🇬🇧#1 /100 🇩🇪#1 /100 🇯🇵#1 /100 🇨🇦#1 /100 🇦🇺#1 /100 🇧🇷#1 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/youtube · instagram instagram.com/youtube · twitter x.com/YouTube · youtube tv.youtube.com/learn/nflsundayticket
- Not found
- Phone
- Not found
- Contact page
- youtube.com/t/contact_us
- About page
- youtube.com/about
📈Ratings growth49,018,732 ratings+10941581% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#1 /100
🇬🇧GB#1 /100
🇩🇪DE#1 /100
🇯🇵JP#1 /100
🇨🇦CA#1 /100
🇦🇺AU#1 /100
🇧🇷BR#1 /100
🇫🇷FR#2 /100
🇮🇳IN#2 /99
📊Category Rank Trajectory#1 now · best #1 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device.
Watch and subscribe
● Browse personal recommendations on Home
● See the latest from your favorite channels in Subscriptions
● Look up videos you’ve watched, liked, and saved for later in Library
Explore different topics, what’s popular, and on the rise (available in select countries)… View full description on the official store →
Watch and subscribe
● Browse personal recommendations on Home
● See the latest from your favorite channels in Subscriptions
● Look up videos you’ve watched, liked, and saved for later in Library
Explore different topics, what’s popular, and on the rise (available in select countries)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 369 MB🔞 12+📱 iOS 17.0+🔖 v21.41.5🔄 updated 6d ago🌐 AF, SQ, AM, AR, HY +67📂 Utilities💰 Paid🚀 Launched 2012 (14y old)
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v21.32.4 → v21.37.04
→ 30 days after: reviews +513,483 medium · co-occurring
2026-08
🔧
Shipped update — v21.26.4 → v21.32.4
→ 30 days after: reviews +984,901 high confidence
2026-06
🔧
Shipped update — v21.22.04 → v21.26.4
→ 30 days after: reviews +455,871 high confidence
2026-05
🔧
Shipped update — v21.18.4 → v21.22.04
→ 30 days after: reviews +938,448 high confidence
2026-05
🔧
Shipped update — v? → v21.18.4
→ 30 days after: rating +0.17★ · reviews +1,372,961 high confidence
2026-04
⭐
Rating ↑ 3.24 → 4.50 (improved 1.26★)
→ 30 days after: rating +0.17★ · reviews +890,384 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.17★ · reviews +890,384 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$36.7K/mo · rating +2.50★ · reviews +46,204,998 low · multiple changes
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$36.7K/mo · rating +2.50★ · reviews +46,204,998 low · multiple changes
2026-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$36.7K/mo · rating +2.50★ · reviews +46,204,998 medium · co-occurring
2026-03
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
→ 30 days after: revenue +$36.7K/mo · rating +2.50★ · reviews +46,204,998 medium · co-occurring
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$36.7K/mo · rating +2.50★ · reviews +46,204,998 medium · co-occurring
🧪
Tech & Domain Intel — youtube.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace · Meta (Facebook) Ads
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.61991★ | 2,718,002 | 4.61991★ this version |
| 🇧🇷 BR | 4.74085★ | 7,372,673 | 4.74085★ this version |
| 🇨🇦 CA | 4.60951★ | 4,250,898 | 4.60951★ this version |
| 🇩🇪 DE | 4.5281★ | 3,943,021 | 4.5281★ this version |
| 🇫🇷 FR | 4.5832★ | 4,675,094 | 4.5832★ this version |
| 🇬🇧 GB | 4.63123★ | 6,230,434 | 4.63123★ this version |
| 🇮🇳 IN | 4.57989★ | 8,565,778 | 4.57989★ this version |
| 🇯🇵 JP | 4.5288★ | 9,926,652 | 4.5288★ this version |
| 🇺🇸 US | 4.66558★ | 49,407,918 | 4.66558★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for YouTube: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Google
View all →📦 Portfolio summaryMEGA studio
47apps·$106.1M/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
About this analysis
Why high confidence: 49,380,094 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does YouTube make per month?▴
Based on our ML-calibrated revenue forecast, YouTube earns approximately $4.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is YouTube profitable?▴
With estimated build cost $160K and monthly revenue $4.0M, YouTube looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does YouTube have?▴
Estimated audience: ~6913.0M lifetime downloads, ~379.0M monthly active users, and ~75.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like YouTube?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is YouTube built with?▴
Our heuristic places YouTube on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is YouTube still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 6 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would YouTube sell for?▴
Estimated acquisition value: $75.5M (marketplace range $56.5M – $98.5M). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was YouTube last updated?▴
YouTube last shipped a new version on 2026-10-11 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes YouTube?▴
YouTube is published by Google on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is YouTube's BU Score?▴
YouTube has a BU Score of 95/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.