84
BU Score
Excellent
✍️ bumetric analysis
“
Instagram is an iOS app from Instagram, Inc. in the Photo & Video category, currently rated 4.7★ across 29,031,039 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Our BU Score puts it at 84: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (29,031,039 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 547 MB🔞 12+📱 iOS 16.3+🔖 v429.0.0🔄 updated 2d ago🌐 HR, CS, DA, NL, EN +26📂 Photo & Video💰 Free🚀 Launched 2010 (15y old)
📝 About this app
Little moments lead to big friendships. Share yours on Instagram.
— From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies: https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
— From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies: https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
🆕 What's New · v429.0.0
Performance optimizations and stability improvements for a smoother, more reliable experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Developer
- Instagram, Inc.
- Bundle ID
- com.burbn.instagram
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- HR, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TL, TH, ZH, TR, UK, VI
Company
- Website
- instagram.com
- Tagline
- Description
- Create an account or log in to Instagram - Share what you're into with the people who get you.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.0M ($980.0K – $1.2M)AI medium
- AI annual estimate
- $12.0M/yr
- ML model estimate / mo
- $15.3K/mo
- Top-grossing rank
- 🇮🇳#20 /100 🇬🇧#21 /100 🇧🇷#25 /100 🇩🇪#30 /100 🇫🇷#33 /100 🇨🇦#50 /100 🇦🇺#55 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Instagram" by Instagram, Inc. is estimated to generate approximately $1 million in monthly revenue from in-app purchases. This figure is a small portion of Instagram's overall revenue, which is predominantly advertising-based and was estimated at $66.9 billion in 2024.
Sources mentioned: Sensor Tower, Appfigures, Business of Apps, Statista
⭐Recent App Store Reviews49 latest · avg 2.37★ · 22.4% 5★ · 53.1% 1★
5★11 (22%)
4★3 (6%)
3★5 (10%)
2★4 (8%)
1★26 (53%)
+55,965 ratings/week
Praise: love ×8 best ×2 recommend ×1Complaints: hate ×6 terrible ×1
Top positive
★★★★★ Excelente
Excelente…
★★★★★ Best app
Always post your truth self. No matter what!!!…
Top negative
★☆☆☆☆ HATE suggested searches
Get rid of the suggested search topics!!!!!!…
★☆☆☆☆ Stories not loading/blank
Ever since the latest updates, on multiple people’s stories, almost all, always will have a story that won’t load, and is just a blank screen no matter how many times you try to refresh or go back and forth through stories.…
📈Ratings growth29,031,039 ratings+15% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank9 countries
🇮🇳IN#20 /100
🇬🇧GB#21 /100
🇧🇷BR#25 /100
🇩🇪DE#30 /100
🇫🇷FR#33 /100
🇨🇦CA#50 /100
🇦🇺AU#55 /100
🇯🇵JP#57 /100
🇺🇸US#66 /100
📊Category Rank Trajectory#20 now · best #18 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Instagram, Inc.
View all →
Full revenue analysis
Read the article-style breakdown for Instagram: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.