Threads
88
Quality Score
Excellent
✍️ Bumetric analysis
“
Threads directly targets the microblogging and real-time conversation niche, positioning itself as a direct competitor to X (formerly Twitter) and Bluesky. The strong user rating, backed by nearly two million reviews, indicates significant user adoption and engagement since its 2023 launch, signaling a mature growth stage with established product-market fit. Despite being a free app, its estimated monthly revenue approaching $30,000 suggests early-stage exploration of indirect monetization, likely through brand partnerships or future ad placements within the platform. In the social networking category, a common monetization path for free apps with high user engagement is a freemium model offering premium features or an advertising-based revenue stream, which Threads is well-positioned to leverage given its parent company's existing ad infrastructure.
BU Score 88 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
549 snapshots on record
Rating
4.6
Reviews
2,340,865 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
549
since Feb 2026
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (228 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 3.3y maintenance × ~1-person team | +$20K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$11.0M
↳ What it would sell for · not monthly revenue
Marketplace range $8.5M – $14.5M · 18× MRR multiple
💸
~116× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 3.3y proven track record | +17% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
18× MRR
👥 Estimated audience size
389.5M
Lifetime downloads (US-equivalent)
Monthly active
71.5M
Daily active
14.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 3.3y of rating accumulation | -17% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 228 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Likely abandoned
88%
Last shipped 2023-12-14 · 1061 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 2y+ since last update | Likely abandoned |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
6.2
Product Quality
9.3
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.3
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.64★ across 2,340,865 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,340,865 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v453.0
We’re working fast to regularly update our app. To experience the newest features and improvements, download the latest version of the app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Threads
- Developer
- Instagram, Inc.
- Bundle ID
- com.burbn.barcelona
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- HR, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TL, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,288,662 ratings+466974% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter15 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Discover new perspectives and connect through conversation on Threads.
See what people are talking about right now—from niche interests to big moments. With communities, you can find people who also care about your interests on Threads. Reply, listen, share or just follow along.
Here’s what you can do on Threads:
■ Start a thread, share your take
Have something on your mind? Take it to Threads. Share a thought, ask a question or open up a conversation. There’s more than one way to kick things off with text, images, polls, ghost posts and more.
■ Jump into replies… View full description on the official store →
See what people are talking about right now—from niche interests to big moments. With communities, you can find people who also care about your interests on Threads. Reply, listen, share or just follow along.
Here’s what you can do on Threads:
■ Start a thread, share your take
Have something on your mind? Take it to Threads. Share a thought, ask a question or open up a conversation. There’s more than one way to kick things off with text, images, polls, ghost posts and more.
■ Jump into replies… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 228 MB🔞 12+📱 iOS 16.3+🔖 v453.0🔄 updated 2y ago🌐 HR, CS, DA, NL, EN +26📂 Utilities💰 Paid🚀 Launched 2023 (3y old)
📅
What Worked™ · Development Pipeline
23 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
🔧
Shipped update — v445.1 → v450.0
→ 30 days after: reviews +81,259 medium · co-occurring
2026-09
🔧
Shipped update — v441.0 → v445.1
→ 30 days after: reviews +148,023 high confidence
2026-08
🔧
Shipped update — v440.0 → v441.0
→ 30 days after: reviews +93,476 medium · co-occurring
2026-07
🔧
Shipped update — v439.0 → v440.0
→ 30 days after: reviews +110,157 medium · co-occurring
2026-07
🔧
Shipped update — v438.2 → v439.0
→ 30 days after: reviews +60,659 medium · co-occurring
2026-07
🔧
Shipped update — v437.0 → v438.2
→ 30 days after: reviews +73,817 medium · co-occurring
2026-07
🔧
Shipped update — v436.0 → v437.0
→ 30 days after: reviews +88,703 medium · co-occurring
2026-06
🔧
Shipped update — v435.0 → v436.0
→ 30 days after: reviews +89,463 medium · co-occurring
2026-06
🔧
Shipped update — v434.0 → v435.0
→ 30 days after: reviews +78,725 medium · co-occurring
2026-06
🔧
Shipped update — v433.0 → v434.0
→ 30 days after: reviews +85,527 medium · co-occurring
2026-06
🔧
Shipped update — v432.1 → v433.0
→ 30 days after: reviews +89,291 medium · co-occurring
2026-06
🔧
Shipped update — v431.0 → v432.1
→ 30 days after: reviews +87,939 medium · co-occurring
2026-05
🔧
Shipped update — v430.0 → v431.0
→ 30 days after: reviews +88,144 medium · co-occurring
2026-05
🔧
Shipped update — v429.1.0 → v430.0
→ 30 days after: reviews +82,452 medium · co-occurring
2026-05
🔧
Shipped update — v? → v429.1.0
→ 30 days after: reviews +67,738 medium · co-occurring
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.14★ · reviews +140,788 high confidence
2026-04
⭐
Rating ↑ 3.26 → 4.50 (improved 1.24★)
→ 30 days after: rating +0.14★ · reviews +140,788 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$29.8K/mo · rating +1.29★ · reviews +1,794,935 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.25★ · reviews +492 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.25★ · reviews +492 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #17Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
social network·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.48808★ | 68,901 | 4.48808★ this version |
| 🇧🇷 BR | 4.71996★ | 582,844 | 4.71996★ this version |
| 🇨🇦 CA | 4.50239★ | 138,248 | 4.50239★ this version |
| 🇩🇪 DE | 4.52263★ | 95,799 | 4.52263★ this version |
| 🇫🇷 FR | 4.53021★ | 126,304 | 4.53021★ this version |
| 🇬🇧 GB | 4.54354★ | 147,775 | 4.54354★ this version |
| 🇮🇳 IN | 4.52932★ | 268,762 | 4.52932★ this version |
| 🇯🇵 JP | 4.34729★ | 354,608 | 4.34729★ this version |
| 🇺🇸 US | 4.63665★ | 2,352,623 | 4.63665★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Threads: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Instagram, Inc.
View all →📦 Portfolio summaryBIG studio
4apps·$1.2M/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 2,340,865 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Threads make per month?▴
Based on our ML-calibrated revenue forecast, Threads earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Threads profitable?▴
With estimated build cost $95K and monthly revenue $600K, Threads looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Threads have?▴
Estimated audience: ~389.5M lifetime downloads, ~71.5M monthly active users, and ~14.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Threads?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Threads built with?▴
Our heuristic places Threads on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Threads still actively maintained?▴
Maintenance status: Likely abandoned (88% abandonment risk). Last shipped version was 2+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Threads sell for?▴
Estimated acquisition value: $11.0M (marketplace range $8.5M – $14.5M). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Threads last updated?▴
Threads last shipped a new version on 2023-12-14 — more than 2 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Threads?▴
Threads is published by Instagram, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Threads's BU Score?▴
Threads has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.