SHEIN - Shopping Online
90
Quality Score
Transcendent
✍️ Bumetric analysis
“
SHEIN targets the ultra-affordable fast-fashion and general merchandise segment, competing directly with platforms like Temu and Wish for budget-conscious consumers seeking a wide variety of trending items. The app’s substantial rating count, exceeding two million, paired with a strong average rating, clearly indicates significant user traction and a mature, established position in the market. While its estimated monthly revenue of nearly $29,000 might seem modest for an app of this scale, it’s important to remember its free monetization model relies on direct sales of physical goods, not in-app purchases or subscriptions. For shopping apps in this category, the primary monetization observation is the direct correlation between user engagement and sales volume, often driven by aggressive discounts and free shipping offers rather than traditional app-based monetization strategies. The focus is on high-volume, low-margin transactions.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Forecast monthly revenue
—/mo
Founder-confirmed monthly revenue
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
549 snapshots on record
Rating
4.7
Reviews
3,746,197 reviews
Forecast Revenue / mo
—
Snapshots tracked
549
since Mar 2026
🤖Also on Android
$183/mo · 11.7M ratings · 4.8★
View →
📊
BU Investment Matrix
Concerning · 42/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
8.0
Revenue Strength
0.0
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · BIG tier · high confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 3,685,032 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -0.47 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,746,197 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (37 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v15.4.6
Recent updates:
1. We've fixed some issues and made performance improvements to provide you with a better experience.
2. More surprises are waiting for you to explore on the SHEIN App!
1. We've fixed some issues and made performance improvements to provide you with a better experience.
2. More surprises are waiting for you to explore on the SHEIN App!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SHEIN - Shopping Online
- Developer
- ROADGET BUSINESS PTE. LTD.
- Bundle ID
- zzkko.com.ZZKKO
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- AR, BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, LV, LT, MS, NB, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.shein.com
- Tagline
- Not found
- Description
- Grastisversand √ Gratisrückgabe √ Nur für Neuer, Extra 30% Rabatt √ Jeden Tag 500 + Neuheiten √ Tägliche Deals mit dem günstigen Preis √ Komm und beeil dich, kaufe mehr und spare mehr!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $28.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,531,902 ratings+720696% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter14 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Everything you love, now at your fingertips!
SHEIN is a fun and ultra-affordable online shopping platform. From fashion apparel to home, beauty, accessories, shoes and pets, plus electronics, tools, office and more, SHEIN is dedicated to meeting all your needs in life. We'll keep you in the loop with push notifications about new drops and more. You can also engage with other SHEIN lovers in real time. With free shippings and free returns policy, hope you have a pleasant journey with SHEIN!
Inspire yourself with SHEIN right now!
Save more
- Get an extra 30% off on your first order… View full description on the official store →
SHEIN is a fun and ultra-affordable online shopping platform. From fashion apparel to home, beauty, accessories, shoes and pets, plus electronics, tools, office and more, SHEIN is dedicated to meeting all your needs in life. We'll keep you in the loop with push notifications about new drops and more. You can also engage with other SHEIN lovers in real time. With free shippings and free returns policy, hope you have a pleasant journey with SHEIN!
Inspire yourself with SHEIN right now!
Save more
- Get an extra 30% off on your first order… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 113 MB🔞 17+📱 iOS 15.0+🔖 v15.4.6🔄 updated 4d ago🌐 AR, BG, HR, CS, DA +32📂 Utilities💰 Paid🚀 Launched 2014 (12y old)
📅
What Worked™ · Development Pipeline
22 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v15.1.4 → v15.3.4
2026-09
📸
Refreshed store screenshots — 14 of 14 updated
2026-07
🔧
Shipped update — v15.1.0 → v15.1.4
→ 30 days after: reviews +407,424 high confidence
2026-07
🔧
Shipped update — v15.0.6 → v15.1.0
→ 30 days after: reviews +514,891 medium · co-occurring
2026-07
🔧
Shipped update — v15.0.3 → v15.0.6
→ 30 days after: reviews +276,871 low · multiple changes
2026-07
📸
Refreshed store screenshots — 6 of 6 updated
→ 30 days after: reviews +357,149 medium · co-occurring
2026-07
🔧
Shipped update — v15.0.0 → v15.0.3
→ 30 days after: reviews +372,985 medium · co-occurring
2026-07
🔧
Shipped update — v14.9.4 → v15.0.0
→ 30 days after: reviews +427,829 high confidence
2026-06
🔧
Shipped update — v14.9.0 → v14.9.4
→ 30 days after: reviews +491,516 medium · co-occurring
2026-06
🔧
Shipped update — v14.8.9 → v14.9.0
→ 30 days after: reviews +435,577 low · multiple changes
2026-06
📸
Refreshed store screenshots — 6 of 6 updated
→ 30 days after: reviews +444,070 medium · co-occurring
2026-06
🔧
Shipped update — v14.8.2 → v14.8.9
→ 30 days after: reviews +444,969 medium · co-occurring
2026-06
🔧
Shipped update — v14.7.8 → v14.8.2
→ 30 days after: reviews +432,493 medium · co-occurring
2026-05
🔧
Shipped update — v14.7.4 → v14.7.8
→ 30 days after: reviews +419,063 medium · co-occurring
2026-05
🔧
Shipped update — v14.7.0 → v14.7.4
→ 30 days after: reviews +422,421 low · multiple changes
2026-05
📸
Refreshed store screenshots — 6 of 6 updated
→ 30 days after: reviews +394,172 medium · co-occurring
2026-05
🔧
Shipped update — v14.6.8 → v14.7.0
→ 30 days after: reviews +342,644 low · multiple changes
2026-05
🔧
Shipped update — v? → v14.6.8
→ 30 days after: rating +0.30★ · reviews +1,151,448 medium · co-occurring
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.28★ · reviews +877,292 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$28.7K/mo · rating −0.60★ · reviews +1,361,497 medium · co-occurring
📸
Store Page History
32 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
5 ver.
5 ver.
2026-05-12
2026-05-17
2026-06-16
2026-07-12
2026-09-04
Slot 2
5 ver.
5 ver.
2026-05-12
2026-05-17
2026-06-16
2026-07-12
2026-09-04
Slot 3
5 ver.
5 ver.
2026-05-12
2026-05-17
2026-06-16
2026-07-12
2026-09-04
Slot 4
5 ver.
5 ver.
2026-05-12
2026-05-17
2026-06-16
2026-07-12
2026-09-04
Slot 5
5 ver.
5 ver.
2026-05-12
2026-05-17
2026-06-16
2026-07-12
2026-09-04
Slot 6
5 ver.
5 ver.
2026-05-12
2026-05-17
2026-06-16
2026-07-12
2026-09-04
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-05
2026-09-04
Slot 2
2 ver.
2 ver.
2026-08-05
2026-09-04
Slot 3
2 ver.
2 ver.
2026-08-05
2026-09-04
Slot 4
2 ver.
2 ver.
2026-08-05
2026-09-04
Slot 5
2 ver.
2 ver.
2026-08-05
2026-09-04
Slot 6
2 ver.
2 ver.
2026-08-05
2026-09-04
🔎
ASO Keyword Positions
BEST RANK #11Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
amazon shopping·#11🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 550 reviews across 6 markets● 49% positive · ● 36% neutral · ● 15% negative · Rating drift: -0.47★ (declining — recent 50: 4.26★ vs lifetime: 4.73★)
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.34
🇺🇸 US
+0.31
🇯🇵 JP
+0.16
🇫🇷 FR
+0.15
🇩🇪 DE
+0.12
🇧🇷 BR
+0.11
Top praise themes
buena calidad ×5 bien reçu ×4 better expected ×3 happy customer ×3 todo que ×3 quality items ×3 buenos productos ×3 fast delivery ×3
Top complaint themes
free items ×4 plus size ×4 nicht mehr ×4 free shipping ×3 wrong color ×3 missing items ×3 teurer als ×3 pas reçu ×3
Risk signals
Refund mentions: 1.1% Fraud / scam mentions: 1.6%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.67601★ | 205,454 | 4.67601★ this version |
| 🇧🇷 BR | 4.83431★ | 1,929,093 | 4.83431★ this version |
| 🇨🇦 CA | 4.69132★ | 358,249 | 4.69132★ this version |
| 🇩🇪 DE | 4.56198★ | 225,414 | 4.56198★ this version |
| 🇫🇷 FR | 4.57191★ | 380,457 | 4.57191★ this version |
| 🇬🇧 GB | 4.71398★ | 583,277 | 4.71398★ this version |
| 🇯🇵 JP | 4.37882★ | 370,378 | 4.37882★ this version |
| 🇺🇸 US | 4.72783★ | 3,713,172 | 4.72783★ this version |
🔔
Track this app’s revenue
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ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (113 MB) | +$25K |
| ⚙ Utilities complexity ×0.85 | $-11341 |
| ⚙ 12.4y maintenance × ~1-person team | +$74K |
Total estimate
$140K
👥 Estimated audience size
524.0M
Lifetime downloads (US-equivalent)
Monthly active
39.5M
Daily active
7.9M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 12.4y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 113 MB |
| 🏷 Category context | Utilities |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-25 · 4 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4 days since last update | Active development |
Verdict
Active
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SHEIN - Shopping Online: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ROADGET BUSINESS PTE. LTD.
View all →📦 Portfolio summaryBIG studio
2apps·$2.5M/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why high confidence: 3,746,197 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow many users does SHEIN - Shopping Online have?▴
Estimated audience: ~524.0M lifetime downloads, ~39.5M monthly active users, and ~7.9M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like SHEIN - Shopping Online?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is SHEIN - Shopping Online built with?▴
Our heuristic places SHEIN - Shopping Online on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is SHEIN - Shopping Online still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 4 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
When was SHEIN - Shopping Online last updated?▴
SHEIN - Shopping Online last shipped a new version on 2026-09-25 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes SHEIN - Shopping Online?▴
SHEIN - Shopping Online is published by ROADGET BUSINESS PTE. LTD. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SHEIN - Shopping Online's BU Score?▴
SHEIN - Shopping Online has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.