88
Quality Score
Excellent
✍️ Bumetric analysis
“
This Meta Platforms iOS offering dominates the general social networking niche, directly competing with platforms like TikTok and Instagram for user attention and content creation. Its substantial rating count, coupled with a solid average user score, indicates deeply entrenched market penetration and robust user satisfaction, signaling a mature product in a sustained growth phase rather than early-stage traction. The estimated monthly revenue, while seemingly modest for its scale, is a direct reflection of its "free" monetization model, where revenue is primarily driven by advertising impressions and engagement within the platform, rather than direct user payments. For social networking apps, a common monetization observation is the high value placed on user data and engagement metrics, which directly translate into ad revenue. Optimizing ad placement and targeting, alongside exploring premium features or subscriptions that enhance user experience without fragmenting the core free offering, remains a key lever for increasing ARPU in this category.
BU Score 88 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Forecast monthly revenue
—/mo
Founder-confirmed monthly revenue
MEGA tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
505 snapshots on record
Rating
4.5
Reviews
28,315,687 reviews
Forecast Revenue / mo
—
Snapshots tracked
505
since Feb 2026
🤖Also on Android
$183/mo · 184.3M ratings · 4.6★
View →
📊
BU Investment Matrix
Concerning · 46/100MEGA TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
7.6
Revenue Strength
0.0
Monetization Maturity
0.5
Defensibility
6.9
Market Position
2.0
Operational Safety
8.1
- 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · MEGA tier · high confidence, trajectory unclear.
- ⭐ Quality: 4.53★ across 28,315,687 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -1.49 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (28,315,687 ratings)METRIC | +$12,000 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (32 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v578.1
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Developer
- Meta Platforms, Inc.
- Bundle ID
- com.facebook.Facebook
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 12+
- Languages
- AR, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.facebook.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.2K/mo
- Top-grossing rank
- 🇨🇦#1 /100 🇦🇺#1 /100 🇮🇳#1 /100 🇺🇸#2 /100 🇬🇧#2 /100 🇧🇷#4 /100 🇫🇷#5 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth27,905,414 ratings+6256719% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇨🇦CA#1 /100
🇦🇺AU#1 /100
🇮🇳IN#1 /100
🇺🇸US#2 /100
🇬🇧GB#2 /100
🇧🇷BR#4 /100
🇫🇷FR#5 /100
🇩🇪DE#7 /100
🇯🇵JP#30 /100
📊Category Rank Trajectory#1 now · best #1 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network.
Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in… View full description on the official store →
Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 473 MB🔞 12+📱 iOS 15.1+🔖 v578.1🔄 updated 0d ago🌐 AR, HR, CS, DA, NL +27📂 News💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v570.0.0 → v575.0.0
→ 30 days after: reviews +649,665 medium · co-occurring
2026-07
🔧
Shipped update — v566.0.0 → v570.0.0
→ 30 days after: reviews +1,078,891 high confidence
2026-06
🔧
Shipped update — v560.1 → v566.0.0
→ 30 days after: reviews +957,523 medium · co-occurring
2026-05
🔧
Shipped update — v? → v560.1
→ 30 days after: rating +0.12★ · reviews +1,523,570 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.12★ · reviews +995,273 high confidence
2026-04
⭐
Rating ↑ 2.91 → 4.40 (improved 1.49★)
→ 30 days after: rating +0.12★ · reviews +995,273 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.2K/mo · rating −0.60★ · reviews +25,302,952 low · multiple changes
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$5.2K/mo · rating −0.60★ · reviews +25,302,952 low · multiple changes
2026-03
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
→ 30 days after: revenue +$5.2K/mo · rating −0.60★ · reviews +25,302,952 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$5.2K/mo · rating −0.60★ · reviews +25,302,952 low · multiple changes
2026-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
→ 30 days after: revenue +$5.2K/mo · rating −0.60★ · reviews +25,302,952 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
marketplace·#1🇺🇸social network·#41🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 50 reviews across 1 markets● 48% positive · ● 18% neutral · ● 34% negative · Rating drift: -1.49★ (declining — recent 50: 3.04★ vs lifetime: 4.53★)
Top praise themes
family ×7 easy ×5 friends ×4 content ×4 ads ×4 something ×4 stay ×3 enjoy ×3
Top complaint themes
ads ads ×4 about ×6 account ×6 because ×4 name ×4 marketplace ×4 page ×4 hate ×3
🧪
Tech & Domain Intel — facebook.com
- Tech stack
- Google Workspace · Meta (Facebook) Ads
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.47247★ | 1,463,095 | 4.47247★ this version |
| 🇧🇷 BR | 4.76703★ | 4,119,459 | 4.76703★ this version |
| 🇨🇦 CA | 4.46393★ | 2,586,232 | 4.46393★ this version |
| 🇩🇪 DE | 4.37844★ | 1,404,342 | 4.37844★ this version |
| 🇫🇷 FR | 4.40909★ | 2,426,954 | 4.40909★ this version |
| 🇬🇧 GB | 4.52182★ | 3,210,386 | 4.52182★ this version |
| 🇮🇳 IN | 4.60863★ | 3,747,784 | 4.60863★ this version |
| 🇯🇵 JP | 4.38791★ | 1,043,093 | 4.38791★ this version |
| 🇺🇸 US | 4.52566★ | 28,356,570 | 4.52566★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (473 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
👥 Estimated audience size
3397.5M
Lifetime downloads (US-equivalent)
Monthly active
509.5M
Daily active
229.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Facebook: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Meta Platforms, Inc.
View all →📦 Portfolio summaryMEGA studio
16apps·$17.2M/mocombined
✓ Diversified — top app contributes 23%; risk spread across portfolio
About this analysis
Why high confidence: 28,315,687 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow many users does Facebook have?▴
Estimated audience: ~3397.5M lifetime downloads, ~509.5M monthly active users, and ~229.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Facebook?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Facebook?▴
Facebook is published by Meta Platforms, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Facebook's BU Score?▴
Facebook has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.