81
BU Score
Excellent
Edits: Video Editor
✍️ BU Analytics Review
“
Edits: Video Editor is an iOS app from Instagram, Inc. in the Photo & Video category, currently rated 4.8★ across 53,062 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 81 — Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (53,062 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 251 MB🔞 4+📱 iOS 16.3+🔖 v429.0🔄 updated 2d ago🌐 HR, CS, DA, NL, EN +26📂 Photo & Video💰 Paid🚀 Launched 2025 (1y old)
📝 About this app
Make videos you’re proud to share with Edits, the new video creation app from Instagram.
Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place.
Simplify your creative process
• Export your videos in 4K with no watermark and share to any platform.
• Keep track of all your drafts and videos in one place.
• Capture high-quality clips up to 10 minutes long and start editing right away.
• Easily share to Instagram with high-quality playback.
Create and edit with powerful tools
• Edit videos with single-frame precision.
• Get the look you want with camera settings for resolution, frame rate and dynamic range, plus upgraded flash and zoom controls.
• Bring images to life with AI animation.
• Change up your background with green screen, cutout or add a video overlay.
• Choose from a variety of fonts, sound and voice effects, video filters and effects, stickers and more.
• Enhance audio to make voices clearer and remove background noise.
• Generate captions automatically and customize how they appear in your video.
Inform your next creative decisions
• Get inspired by browsing reels with trending audio.
• Keep track of ideas and content you're excited by until you're ready to create.
• Track how your reels are performing with a live insights dashboard.
• Understand what affects your reels engagement.
Meta Terms: https://www.facebook.com/terms.php
Meta Privacy Policy: https://privacycenter.instagram.com/policy
Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place.
Simplify your creative process
• Export your videos in 4K with no watermark and share to any platform.
• Keep track of all your drafts and videos in one place.
• Capture high-quality clips up to 10 minutes long and start editing right away.
• Easily share to Instagram with high-quality playback.
Create and edit with powerful tools
• Edit videos with single-frame precision.
• Get the look you want with camera settings for resolution, frame rate and dynamic range, plus upgraded flash and zoom controls.
• Bring images to life with AI animation.
• Change up your background with green screen, cutout or add a video overlay.
• Choose from a variety of fonts, sound and voice effects, video filters and effects, stickers and more.
• Enhance audio to make voices clearer and remove background noise.
• Generate captions automatically and customize how they appear in your video.
Inform your next creative decisions
• Get inspired by browsing reels with trending audio.
• Keep track of ideas and content you're excited by until you're ready to create.
• Track how your reels are performing with a live insights dashboard.
• Understand what affects your reels engagement.
Meta Terms: https://www.facebook.com/terms.php
Meta Privacy Policy: https://privacycenter.instagram.com/policy
🆕 What's New · v429.0
We’re working fast to regularly update Edits and we’ve introduced some new features. Download the latest version of the app to try them.
• Added Fuse transition that seamlessly blends photos and videos with AI.
• Added ability to save your favorite effects and color adjustments.
• Added caption transcription controls to censor words and create rules for punctuation and capitalization.
• Improved the Insights tab so you can understand which engagement rates drive reach and compare reels against recent benchmarks.
• Improved overall stability and performance.
• Added Fuse transition that seamlessly blends photos and videos with AI.
• Added ability to save your favorite effects and color adjustments.
• Added caption transcription controls to censor words and create rules for punctuation and capitalization.
• Improved the Insights tab so you can understand which engagement rates drive reach and compare reels against recent benchmarks.
• Improved overall stability and performance.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Edits: Video Editor
- Developer
- Instagram, Inc.
- Bundle ID
- com.burbn.basel
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- HR, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TL, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Inspiring creativity that brings people together
- Description
- You’ve turned your passion into your livelihood. Find resources, tools and inspiration to tell your story, grow your community and turn your followers into fans.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.6K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://creators.instagram.com/stories
- Press / News
- Not found
Contacts & Socials
⭐Recent App Store Reviews49 latest · avg 2.88★ · 32.7% 5★ · 36.7% 1★
5★16 (33%)
4★4 (8%)
3★5 (10%)
2★6 (12%)
1★18 (37%)
+0 ratings/week
Praise: great ×5 love ×4 best ×3 amazing ×3 excellent ×1Complaints: bug ×3 hate ×1 worst ×1 crash ×1
Top positive
★★★★★ Simply amazing
I live edits. It’s a complete app that truly helps content creators in terms of on-hand fast designing, ideas, analytics and much more.…
★★★★★ Increíble
Súper práctico y profesional…
Top negative
★☆☆☆☆ Posible mejora
Pesímo los filtros de suspensión de cuentas, a miles de usuarios nos cancelan las cuentas injustamente sin incumplir las condiciones del servicio, creo que Meta puede mejorar con eso…
★☆☆☆☆ You can’t edit in IG now?!
HAAAAATE THAT…
📈Ratings growth53,062 ratings+1478% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (12 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Instagram, Inc.
View all →
More Photo & Video
YouTube
★ 4.7 · 47,130,049 reviews
★ 4.7 · 29,023,044 reviews
Snapchat: Chatte mit Freunden
★ 4.5 · 5,772,278 reviews
Canva: KI-Foto- & Video-Editor
★ 4.9 · 3,343,015 reviews
Twitch: Live Streaming
★ 4.7 · 2,700,069 reviews
InShot - AI Video Editor
★ 4.8 · 2,426,316 reviews
PicCollage: KI Foto Collage
★ 4.8 · 1,808,632 reviews
FaceApp: Gesichtsbearbeitung
★ 4.7 · 1,750,154 reviews
Browse BU Analytics
📚 All 55,000+ Books
🜍 Alchemy & Hermeticism
🔮 Magic & Ritual
🌙 Witchcraft & Paganism
⭐ Astrology & Cosmology
🃏 Divination & Tarot
📜 Photo & Video
✡️ Kabbalah & Jewish Mysticism
🕉️ Mysticism & Contemplation
🕊️ Theosophy & Anthroposophy
🏛️ Freemasonry & Secret Societies
👻 Spiritualism & Afterlife
📖 Sacred Texts & Gnosticism
👁️ Supernatural & Occult Fiction
🧘 Spiritual Development
📚 Esoteric History & Biography
Info
About BU Analytics