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How much does Instagram earn?

iOS app from Instagram, Inc. · News

ML forecast ★ 4.7 · 29.5M → Stable Free

~15.3K/mo

ML revenue forecast. Calibrated against 2672 apps in this category.

Confidence band
±15%
High — many comparable apps with verified data

At a glance

What the app looks like

Live screenshots from the App Store, captured by our snapshot worker. Tap any image to enlarge.

Instagram screenshot 1 Instagram screenshot 2 Instagram screenshot 3 Instagram screenshot 4

Instagram's revenue trajectory

Forecast revenue from snapshot history. Last 7 months.

Where Instagram sits in News

Revenue distribution of 2672 comparable apps. Instagram highlighted.

Instagram vs comparable apps

Revenue trajectory side-by-side. Bold = Instagram, ghosted = peers.

App spec

Version
447.0.0
Last update
Sep 14, 2026
Launched
Oct 06, 2010
Min OS
16.3
Rating
12+
Price
Free
Monetization
Free
Languages
BN, HR, CS, DA +35

What Instagram actually does (from App Store listing)

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group cha…
Read full description →

🆕 What's new · v447.0.0

Performance optimizations and stability improvements for a smoother, more reliable experience.

Comparable iOS apps

The five apps in News with the closest revenue to Instagram. Click any to see its detail page.

AppRevenueRatingRatings
Threema. The Secure Messenger icon Threema. The Secure Messenger 14.8K ★ 4.2 707
SkyView® icon SkyView® 14.6K ★ 4.6 8K
Network Analyzer Pro: IP Tools icon Network Analyzer Pro: IP Tools 16.4K ★ 4.8 9K
Procreate Pocket icon Procreate Pocket 16.6K ★ 3.8 13K
HeartWatch: Heart Rate Monitor icon HeartWatch: Heart Rate Monitor 16.7K ★ 4.7 14K
Own Instagram? Replace our estimate with your real revenue via Stripe Connect or ASC. Get a public Verified badge.
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How we calculated this

Each forecast combines App Store rating, ratings count, monetisation model, pricing tier, IAP signals and ad-supported flag. The base estimate is then multiplied by a per-category scaling factor learned from apps with founder-verified MRR. Every number on this page comes from public APIs and Bumetric's own snapshot history.

Full methodology covers input variables, accuracy bands per category and how we treat apps without comparable anchors. See also the live data on Instagram's tracker page for current rating, reviews and snapshot timeline.

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