YouTube
90
Quality Score
Transcendent
YouTube
High confidence
✍️ bumetric analysis
“
This app dominates the user-generated and professional video content space, directly competing with platforms like TikTok, Vimeo, and even traditional broadcast media for audience attention. Its massive user base, evidenced by over 112 million ratings and a strong 4.4 average, signals outstanding traction and a mature, deeply entrenched market position. This isn't a growth-stage app; it's a category leader. For free video content platforms, the monetization strategy typically revolves around advertising, with a significant ad-to-IAP split favoring ad revenue. Premium subscriptions, like ad-free viewing or exclusive content access, represent the primary upgrade path, but the core business model remains ad-supported at scale.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$36.7K/mo · 47.9M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 🌐 Cross-platform reach (iOS + Android) | +$32K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $450K – $800K · 28× MRR multiple
💸
~6.7× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
28× MRR
👥 Estimated audience size
25593.5M
Lifetime downloads (US-equivalent)
Monthly active
3839.0M
Daily active
767.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Video Players & Editors engagement | ~150 installs / rating |
| 🔁 Video Players & Editors D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 65/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
8.2
Product Quality
7.7
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
10.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.87★ across 170,626,472 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (170,626,472 ratings)METRIC | +$12,000 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YouTube
- Developer
- Google LLC
- Bundle ID
- com.google.android.youtube
- App Store URL
- Open in App Store
- Category
- Video Players & Editors
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- app.youtube.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $21.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.05 - $999.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth170,626,472 ratings+42% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the official YouTube app on Android phones and tablets. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device.
Watch and subscribe
● Browse personal recommendations on Home
● See the latest from your favorite channels in Subscriptions
● Look up videos you’ve watched, liked, and saved for later in Library
Explore different topics, what’s popular, and on the rise (available in select countries)… View full description on the official store →
Watch and subscribe
● Browse personal recommendations on Home
● See the latest from your favorite channels in Subscriptions
● Look up videos you’ve watched, liked, and saved for later in Library
Explore different topics, what’s popular, and on the rise (available in select countries)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device🔄 updated 0d ago📂 Video Players & Editors💰 Free📺 Ad-supported💎 IAP $0.05 - $999.99 per item
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for YouTube: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Google LLC
View all →📦 Portfolio summaryMID studio
134apps·$539K/mocombined
✓ Diversified — top app contributes 4%; risk spread across portfolio
Similar apps in Video Players & Editors
About this analysis
Why high confidence: 170,626,472 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does YouTube make per month?▴
Based on our ML-calibrated revenue forecast, YouTube earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like YouTube?▴
Browse the full Video Players & Editors category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes YouTube?▴
YouTube is published by Google LLC on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is YouTube's BU Score?▴
YouTube has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.