CapCut - Video Editor
76
Quality Score
Strong
CapCut - Video Editor
High confidence
✍️ bumetric analysis
“
This Bytedance-developed app targets the mobile-first video creator, directly competing with established players like InShot and KineMaster by offering a robust, free editing suite. Its substantial rating count, despite a middling average rating, indicates significant user acquisition and retention, signaling a mature product with a massive, active user base. The sheer volume of ratings confirms strong traction, placing it firmly in a growth stage where user feedback is actively shaping product evolution. For this category, a common monetization strategy involves a freemium model, where advanced features, premium assets, or cloud storage are offered via subscriptions or one-time IAPs. Given its free entry point, CapCut could explore tiered subscription models for professional-grade effects, AI tools, or ad-free experiences, leveraging its existing user base for conversion.
BU Score 76 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$22.4K/mo · 1.1M ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 🌐 Cross-platform reach (iOS + Android) | +$32K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 28× MRR multiple
💸
~3.1× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
28× MRR
👥 Estimated audience size
1917.5M
Lifetime downloads (US-equivalent)
Monthly active
287.5M
Daily active
57.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Video Players & Editors engagement | ~150 installs / rating |
| 🔁 Video Players & Editors D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
7.1
Revenue Strength
5.8
Monetization Maturity
4.0
Defensibility
7.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.55★ across 12,785,484 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (12,785,484 ratings)METRIC | +$12,000 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- CapCut - Video Editor
- Developer
- Bytedance Pte. Ltd.
- Bundle ID
- com.lemon.lvoverseas
- App Store URL
- Open in App Store
- Category
- Video Players & Editors
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.capcut.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.6K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.49 - $669.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth12,785,484 ratings+51% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
CapCut offers easy-to-use video editing functions, in-APP fonts and effects, advanced features such as keyframe animation, smooth slow-motion, chroma key, and stabilization, to help you capture and snip moments.
Create fancy videos with other unique features: auto captions, text-to-speech, motion tracking, and background removal. Show your personality and go viral on TikTok, YouTube, Instagram, WhatsApp, and Facebook!
FEATURES
Basic video editing
• Trim and shorten clips and split or merge videos.
• Adjust video speed from 0.1x to 100x, and apply speed curves to clips.… View full description on the official store →
Create fancy videos with other unique features: auto captions, text-to-speech, motion tracking, and background removal. Show your personality and go viral on TikTok, YouTube, Instagram, WhatsApp, and Facebook!
FEATURES
Basic video editing
• Trim and shorten clips and split or merge videos.
• Adjust video speed from 0.1x to 100x, and apply speed curves to clips.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v18.1.0🔄 updated 0d ago📂 Video Players & Editors💰 Free💎 IAP $0.49 - $669.99 per item
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Replaced 1 store screenshot
2026-06
🔧
Shipped update — v17.6.0 → v18.1.0
→ 30 days after: reviews +83,299 low · multiple changes
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +83,299 high confidence
📸
Store Page History
1 SCREENSHOT CHANGEEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-06
2026-06-12
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for CapCut - Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bytedance Pte. Ltd.
View all →📦 Portfolio summaryINDIE studio
2apps·$13K/mocombined
Lead-app heavy — top app contributes 69%
Similar apps in Video Players & Editors
About this analysis
Why high confidence: 12,785,484 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does CapCut - Video Editor make per month?▴
Based on our ML-calibrated revenue forecast, CapCut - Video Editor earns approximately $9.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like CapCut - Video Editor?▴
Browse the full Video Players & Editors category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes CapCut - Video Editor?▴
CapCut - Video Editor is published by Bytedance Pte. Ltd. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is CapCut - Video Editor's BU Score?▴
CapCut - Video Editor has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.