Firefox Focus: Privacy browser
76
Quality Score
Strong
✍️ Bumetric analysis
“
Firefox Focus: Privacy browser is an iOS app from Mozilla in the Utilities category, currently rated 4.7★ across 80,237 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
240 snapshots on record
Rating
4.7
Reviews
80,237 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
240
since Jul 2024
🤖Also on Android
$292/mo · 269K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (99 MB) | +$19K |
| ⚙ Utilities complexity ×0.85 | $-10489 |
| ⚙ 10.8y maintenance × ~1-person team | +$64K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10.5M
↳ What it would sell for · not monthly revenue
Marketplace range $8.0M – $13.5M · 18× MRR multiple
💸
~84× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
18× MRR
👥 Estimated audience size
11.0M
Lifetime downloads (US-equivalent)
Monthly active
1.0M
Daily active
200K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 10.8y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 99 MB |
| 🏷 Category context | Utilities |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-08-30 · 29 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 29 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
7.8
Revenue Strength
5.8
Monetization Maturity
0.5
Defensibility
7.5
Market Position
2.0
Operational Safety
8.1
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 80,237 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -1.18 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (80,237 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (76 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v155.0
Behind-the-scenes updates to keep your browsing steady, smooth, and responsive.
Enjoying Firefox? Leave a review. Got ideas or feedback? Join the conversation at https://connect.mozilla.org. Need help? Our volunteer support community has your back at https://mzl.la/iOSSupport.
Enjoying Firefox? Leave a review. Got ideas or feedback? Join the conversation at https://connect.mozilla.org. Need help? Our volunteer support community has your back at https://mzl.la/iOSSupport.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Firefox Focus: Privacy browser
- Developer
- Mozilla
- Bundle ID
- org.mozilla.ios.Focus
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- AF, SQ, AM, AR, AN, HY, AZ, EU, BE, BN, BS, BR, BG, MY, CA, CO, CS, DA, NL, EN, EO, ET, FI, FR, GD, GL, KA, DE, EL, GU, HE, HI, HU, IS, ID, IA, GA, IT, JA, KN, KK, KO, LO, LV, LT, MS, MR, NV, NE, NB, NN, FA, PL, PT, PA, RO, RU, SR, ZH, SI, SK, SL, ES, SV, TG, TA, TT, TE, TH, ZH, TR, UK, UR, UZ, VI, CY
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth82,222 ratings+18335% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Use Firefox Focus for everything you want to keep separate from your main browser — for all those get in get out and forget about it moments. No tabs, no fuss, no muss. Block ads and online trackers too. One tap, and your browsing history is completely destroyed.
Blocking distracting ads also means faster page loads which means Focus gets you where you want to go a lot faster. Firefox Focus is the perfect get in/get out, search and destroy, I’m on a mission that’s none-of-your-business — web browser.
NEW DISTRACTION-FREE DESIGN… View full description on the official store →
Blocking distracting ads also means faster page loads which means Focus gets you where you want to go a lot faster. Firefox Focus is the perfect get in/get out, search and destroy, I’m on a mission that’s none-of-your-business — web browser.
NEW DISTRACTION-FREE DESIGN… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 99 MB🔞 17+📱 iOS 15.0+🔖 v155.0🔄 updated 4w ago🌐 AF, SQ, AM, AR, AN +71📂 Utilities💰 Paid🚀 Launched 2015 (10y old)
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v151.3.1 → v155.0
→ 30 days after: reviews +477 high confidence
2026-06
🔧
Shipped update — v148.2 → v151.3.1
→ 30 days after: reviews +884 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +884 medium · co-occurring
2026-03
⭐
Rating ↑ 3.51 → 4.60 (improved 1.09★)
→ 30 days after: revenue +$9.8K/mo · rating +1.08★ · reviews +78,709 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$9.8K/mo · rating +1.08★ · reviews +78,709 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$9.8K/mo · rating +1.08★ · reviews +78,710 medium · co-occurring
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +21 high confidence
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.20★ · reviews +44 high confidence
2024-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +26 high confidence
2024-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews +47 high confidence
2024-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.10★ · reviews +24 low · multiple changes
2024-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.10★ · reviews +24 low · multiple changes
2024-07
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
→ 30 days after: rating +0.10★ · reviews +24 low · multiple changes
2024-07
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
→ 30 days after: rating +0.10★ · reviews +24 low · multiple changes
2024-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.10★ · reviews +24 low · multiple changes
🗣
Voice of Customer
Based on 750 reviews across 8 markets● 55% positive · ● 26% neutral · ● 19% negative · Rating drift: -1.18★ (declining — recent 50: 3.48★ vs lifetime: 4.66★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.35
🇬🇧 GB
+0.33
🇺🇸 US
+0.32
🇦🇺 AU
+0.32
🇨🇦 CA
+0.27
🇫🇷 FR
+0.18
🇧🇷 BR
+0.10
🇯🇵 JP
-0.02
Top praise themes
thank thank ×23 dark mode ×11 one tab ×11 please add ×9 multiple tabs ×9 reader mode ×8 search engine ×7 only one ×6
Top complaint themes
block ads ×13 doesn block ×11 dark mode ×8 magic keyboard ×7 url bar ×7 address bar ×7 new tab ×6 blocking ads ×5
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.64701★ | 5,680 | 4.64701★ this version |
| 🇧🇷 BR | 4.72251★ | 4,447 | 4.72251★ this version |
| 🇨🇦 CA | 4.58824★ | 9,894 | 4.58824★ this version |
| 🇫🇷 FR | 4.61096★ | 10,441 | 4.61096★ this version |
| 🇬🇧 GB | 4.60347★ | 10,100 | 4.60347★ this version |
| 🇮🇳 IN | 4.57754★ | 4,114 | 4.57754★ this version |
| 🇯🇵 JP | 4.42645★ | 12,780 | 4.42645★ this version |
| 🇺🇸 US | 4.65315★ | 82,425 | 4.65315★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Firefox Focus: Privacy browser: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Mozilla
View all →📦 Portfolio summaryBIG studio
10apps·$2.6M/mocombined
✓ Diversified — top app contributes 27%; risk spread across portfolio
About this analysis
Why high confidence: 80,237 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Firefox Focus make per month?▴
Based on our ML-calibrated revenue forecast, Firefox Focus earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Firefox Focus profitable?▴
With estimated build cost $125K and monthly revenue $600K, Firefox Focus looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Firefox Focus have?▴
Estimated audience: ~11.0M lifetime downloads, ~1.0M monthly active users, and ~200K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Firefox Focus?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Firefox Focus built with?▴
Our heuristic places Firefox Focus on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Firefox Focus still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 29 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Firefox Focus sell for?▴
Estimated acquisition value: $10.5M (marketplace range $8.0M – $13.5M). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Firefox Focus last updated?▴
Firefox Focus last shipped a new version on 2026-08-30 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Firefox Focus?▴
Firefox Focus is published by Mozilla on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Firefox Focus's BU Score?▴
Firefox Focus has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.