Norton VPN – Fast & Secure
82
Quality Score
Excellent
✍️ Bumetric analysis
“
Norton VPN – Fast & Secure is an iOS app from NortonMobile in the Productivity category, currently rated 4.5★ across 309,560 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$12.0M
per month
→
12-mo forecast
$12.3M – $16.4M
per month
→
24-mo forecast
$13.7M – $20.6M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
184 snapshots on record
Rating
4.5
Reviews
309,560 reviews
Forecast Revenue / mo
$12.0M
Snapshots tracked
184
since Aug 2024
🤖Also on Android
$5/mo · 309K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (518 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$411.5M
↳ What it would sell for · not monthly revenue
Marketplace range $308.5M – $535.0M · 34× MRR multiple
💸
~3741× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
34× MRR
👥 Estimated audience size
23.0M
Lifetime downloads (US-equivalent)
Monthly active
6.9M
Daily active
3.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$12.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$11.8M – $14.4M
12 months
$12.3M – $16.4M
24 months
$13.7M – $20.6M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 67/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.0
Product Quality
8.9
Revenue Strength
7.1
Monetization Maturity
4.0
Defensibility
10.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Strong — $4.8M - $24.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.45★ across 309,560 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 32-48× monthly = $384.0M-$576.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (309,560 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (29 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Good rating (4.5★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Norton VPN – Fast & Secure
- Developer
- NortonMobile
- Bundle ID
- com.symantec.securewifi
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, BG, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK
Company
- Website
- support.norton.com
- Tagline
- What can we help you with?
- Description
- Get all the support you need for your Norton products. We’ll help you with installation, activation, sales and billing.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $12.0M/mo
- Top-grossing rank
- 🇬🇧#36 /100 🇺🇸#52 /100 🇦🇺#52 /100 🇨🇦#87 /100 🇩🇪#90 /100 🇯🇵#94 /99
- All-time revenue
- Not found
- Pricing
- $9.99 - $129.99 per item
Founder
- Name
- Not found
- X / Twitter
- twitter.com/norton
- linkedin.com/showcase/norton
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth309,560 ratings+65904% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇬🇧GB#36 /100
🇺🇸US#52 /100
🇦🇺AU#52 /100
🇨🇦CA#87 /100
🇩🇪DE#90 /100
🇯🇵JP#94 /99
📊Category Rank Trajectory#36 now · best #36 · worst #58
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stay safer online with top-performing VPN and much more.
Get fast and reliable VPN with advanced privacy and malware protection plus parental control to keep your family and your devices safer online.
<u>Available products after install:</u>
<b>Norton VPN Standard</b>
Protect your mobile online privacy when connected to Wi-Fi at home or while on-the-go. Norton VPN helps ensure private, fast internet access wherever you are.
■ Change Location: Seamlessly connect to your ideal country and city so you can enjoy what you’re doing more securely, privately, and without interruption.… View full description on the official store →
Get fast and reliable VPN with advanced privacy and malware protection plus parental control to keep your family and your devices safer online.
<u>Available products after install:</u>
<b>Norton VPN Standard</b>
Protect your mobile online privacy when connected to Wi-Fi at home or while on-the-go. Norton VPN helps ensure private, fast internet access wherever you are.
■ Change Location: Seamlessly connect to your ideal country and city so you can enjoy what you’re doing more securely, privately, and without interruption.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 518 MB🔞 4+📱 iOS 17.0+🔖 vVaries with device🔄 updated 0d ago🌐 AR, BG, CS, DA, NL +24📂 Productivity💰 Paid💎 IAP $9.99 - $129.99 per item
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
2026-09
🔧
Shipped update — v26.13.0 → vVaries with device
→ 30 days after: revenue −$30.2K/mo · reviews +188,682 high confidence
2026-07
🔧
Shipped update — v26.12.0 → v26.13.0
→ 30 days after: revenue −$30.2K/mo · reviews +188,685 high confidence
2026-07
🔧
Shipped update — v26.11.0 → v26.12.0
→ 30 days after: revenue +$30.2K/mo · reviews +417 high confidence
2026-07
📦
Bundle ↑ 365MB → 519MB — likely major code refresh
→ 30 days after: revenue +$30.2K/mo · reviews +542 medium · co-occurring
2026-07
🔧
Shipped update — v26.8.1 → v26.11.0
→ 30 days after: revenue +$30.2K/mo · reviews +542 medium · co-occurring
2026-06
🔧
Shipped update — v26.6.0 → v26.8.1
→ 30 days after: reviews +1,145 high confidence
2026-05
🔧
Shipped update — v26.4.1 → v26.6.0
→ 30 days after: reviews +842 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +842 medium · co-occurring
2026-03
⭐
Rating ↑ 2.92 → 4.50 (improved 1.58★)
→ 30 days after: rating +1.58★ · reviews +116,683 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.58★ · reviews +116,683 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.58★ · reviews +116,684 medium · co-occurring
2024-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.13★ · reviews +43 high confidence
2024-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.13★ · reviews +43 high confidence
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-08
⭐
Rating ↓ 4.00 → 3.63 (dropped 0.37★)
2024-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-08
🚀
First tracked snapshot — initial data captured
2024-08
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-10
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.30876★ | 6,471 | 4.30876★ this version |
| 🇧🇷 BR | 4.31704★ | 5,400 | 4.31704★ this version |
| 🇨🇦 CA | 4.24455★ | 10,223 | 4.24455★ this version |
| 🇩🇪 DE | 4.51468★ | 5,858 | 4.51468★ this version |
| 🇫🇷 FR | 4.5442★ | 4,094 | 4.5442★ this version |
| 🇬🇧 GB | 4.32561★ | 17,134 | 4.32561★ this version |
| 🇮🇳 IN | 4.15901★ | 566 | 4.15901★ this version |
| 🇯🇵 JP | 3.71565★ | 8,289 | 3.71565★ this version |
| 🇺🇸 US | 4.44742★ | 120,823 | 4.44742★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Norton VPN – Fast & Secure: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by NortonMobile
View all →📦 Portfolio summaryMEGA studio
8apps·$16.1M/mocombined
Lead-app heavy — top app contributes 74%
About this analysis
Why high confidence: 309,560 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Norton VPN – Fast & Secure make per month?▴
Based on our ML-calibrated revenue forecast, Norton VPN – Fast & Secure earns approximately $12.0M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Norton VPN – Fast & Secure profitable?▴
With estimated build cost $110K and monthly revenue $12.0M, Norton VPN – Fast & Secure looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Norton VPN – Fast & Secure have?▴
Estimated audience: ~23.0M lifetime downloads, ~6.9M monthly active users, and ~3.1M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Norton VPN – Fast & Secure?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Norton VPN – Fast & Secure sell for?▴
Estimated acquisition value: $411.5M (marketplace range $308.5M – $535.0M). Calculated as 34× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Norton VPN – Fast & Secure?▴
Norton VPN – Fast & Secure is published by NortonMobile on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Norton VPN – Fast & Secure's BU Score?▴
Norton VPN – Fast & Secure has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.