80
BU Score
Excellent
Norton Identity
✍️ BU Analytics Review
“
Norton Identity is an iOS app from Gen Digital Inc. in the Finance category, currently rated 4.8★ across 192,101 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (192,101 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (29 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 320 MB🔞 4+📱 iOS 17.0+🔖 v3.4🔄 updated 1w ago🌐 AR, CS, DA, NL, EN +24📂 Finance💰 Paid🚀 Launched 2018 (7y old)
📝 About this app
With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7.
LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.
We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?
• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**
LifeLock helps you manage your personal information securely on-the-go.
Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:
• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.
• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus
• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.
• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡
• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.
• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡
• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.
No one can prevent all identity theft or cybercrime.
1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit scores and are likely to use a different type of credit score to assess your creditworthiness.
2 Credit features require setup, identity verification and sufficient credit history by TransUnion and/or Equifax. Credit monitoring features may take several days to activate after enrollment.
† We do not monitor all transactions at all businesses.
††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard and Select (Norton 360 with LifeLock Select). And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits under the Master Policy are issued and covered by United Specialty Insurance Company (State National Insurance Company, Inc. for NY State members). Policy terms, conditions and exclusions at: LifeLock.com/legal.
‡ Locking or unlocking your credit file does not affect your credit score and does not stop all companies and agencies from pulling your credit file. The credit lock on your TransUnion file will be unlocked if your subscription is downgraded or cancelled.
‡‡ Our service may not identify all cyberbullying, explicit content, or hate speech.
* Based on an online survey of 5,004 U.S. adults (including 1,171 U.S. adults who have ever experienced ID theft) conducted by The Harris Poll on behalf of Norton™ LifeLock™, January 2023.
** Based on an online survey of 505 U.S. adults who experienced ID theft in 2022, conducted for Norton™ LifeLock™ by The Harris Poll, January 2023.
LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.
We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?
• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**
LifeLock helps you manage your personal information securely on-the-go.
Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:
• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.
• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus
• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.
• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡
• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.
• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡
• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.
No one can prevent all identity theft or cybercrime.
1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit scores and are likely to use a different type of credit score to assess your creditworthiness.
2 Credit features require setup, identity verification and sufficient credit history by TransUnion and/or Equifax. Credit monitoring features may take several days to activate after enrollment.
† We do not monitor all transactions at all businesses.
††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard and Select (Norton 360 with LifeLock Select). And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits under the Master Policy are issued and covered by United Specialty Insurance Company (State National Insurance Company, Inc. for NY State members). Policy terms, conditions and exclusions at: LifeLock.com/legal.
‡ Locking or unlocking your credit file does not affect your credit score and does not stop all companies and agencies from pulling your credit file. The credit lock on your TransUnion file will be unlocked if your subscription is downgraded or cancelled.
‡‡ Our service may not identify all cyberbullying, explicit content, or hate speech.
* Based on an online survey of 5,004 U.S. adults (including 1,171 U.S. adults who have ever experienced ID theft) conducted by The Harris Poll on behalf of Norton™ LifeLock™, January 2023.
** Based on an online survey of 505 U.S. adults who experienced ID theft in 2022, conducted for Norton™ LifeLock™ by The Harris Poll, January 2023.
🆕 What's New · v3.4
We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Norton Identity
- Developer
- Gen Digital Inc.
- Bundle ID
- com.symantec.lifelock.memberapp
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- AR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, NB, NN, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Offizielle Website | Norton™ - Antivirus und Anti-Malware-Software
- Description
- Norton™ bietet branchenführende Antivirus- und Sicherheitssoftware für PC, Mac und Mobilgeräte. Laden Sie eines der Norton™ 360-Abonnements herunter und schützen Sie Ihre Geräte vor Viren, Ransomware, Malware und anderen Online-Bedrohungen.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- 🇺🇸#13 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/norton
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · twitter · youtube
- Not found
- Phone
- Not found
- Contact page
- https://norton.com/deepfakesupport
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Specific revenue estimates for the iOS app 'Norton Identity' by Gen Digital Inc. are not publicly available. Gen Digital Inc., the parent company, reported a trailing twelve-month revenue of $4.73 billion as of December 31, 2025. Another related iOS app, 'Norton 360 Security & VPN', had an estimated monthly revenue of $3 million according to Sensor Tower.
Sources mentioned: Sensor Tower, Gen Digital Inc., Adapty, Statista
⭐Recent App Store Reviews49 latest · avg 2.8★ · 34.7% 5★ · 46.9% 1★
5★17 (35%)
4★3 (6%)
3★5 (10%)
2★1 (2%)
1★23 (47%)
+0 ratings/week
Praise: great ×5 love ×2 awesome ×1 recommend ×1 perfect ×1Complaints: scam ×3 subscription ×3 terrible ×2 crash ×2
Top positive
★★★★★ Good app
Good…
★★★★★ Feel safe
It’s great to feel safe like someone is looking out for you in today’s world LifeLock Great job.…
Top negative
★☆☆☆☆ ANNOYING
I cannot upload on my old iOS iPhone. I am a senior citizen and cannot afford a new phone or new uploads! And I do have an account!…
★☆☆☆☆ Not intuitive at all!
Cannot find the information you gave me in the chat, cannot find it in the app or on your website, virtual agent is of no use….very frustrating. Most people subscribe to a credit monitoring service for help, not frustration!…
📈Ratings growth192,101 ratings+39% lifetimeShow 3-year history estimate ▾
Tracked (37 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
📊Category Rank Trajectory#13 now · best #13 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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