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86
BU Score
Excellent

Self – Credit Builder & Cash

4.8 ✍️ Editor
✍️ BU Analytics Review

Self – Credit Builder & Cash is an iOS app from Self Lender, Inc. in the Finance category, currently rated 4.8★ across 289,369 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 86Excellent (strong product-market fit). For a Finance app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (289,369 ratings)METRIC
+$12,000
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
securityREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (8y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
support teamREVIEW
+$900
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 113 MB🔞 4+📱 iOS 13.4+🔖 v7.9.0🔄 updated 1w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2018 (8y old)

📝 About this app

Self helps you create healthy financial habits with tools to build credit and grow your savings. Or need funds fast? Self Cash gives you quick access to money for unexpected expenses.
Whether you’re starting fresh or rebuilding, Self empowers your financial wellness and puts you in control. All credit scores are welcome.

GET A CASH ADVANCE
- Qualify for up to $100†
- See offers in less than 5 minutes
- No credit check, no impact to your score
- No hidden fees, no monthly charges

THE SECURED CARD WITH NO CREDIT CHECK
- Add the secured Self Visa® Credit Card* to your toolkit
- No credit check required
- High approval rates
- Control your credit limit
- Build credit with all 3 credit bureaus
- Use everywhere Visa is accepted in the US

BUILD CREDIT & SAVINGS TOGETHER
- Lift your credit score by 47 points, on average‡
- Plans start at $25/mo.§
- Unlock your savings at the end, minus interest and fees
- No credit score req.
- No credit check

REPORT YOUR RENT PAYMENTS AT NO EXTRA COST
- Increase your credit score at no cost‖
- Build credit with all 3 credit bureaus — Equifax, Experian, and TransUnion
- No hard pull, no credit check
- No credit card required
- Establish positive payment history — credit score’s #1 factor¶
- Track credit score with VantageScore 3.0¹
- Self’s fastest way to build credit²

GET THE CREDIT YOU DESERVE FOR CELL PHONE AND MORE
- Build credit with cell phone, water, electricity, gas, and rent payments for $6.95/mo.³
- Add up to 5 payments to your TransUnion credit report each month
- Credit monitoring by TransUnion
- Cancel any time

DISCLOSURES
*The secured Self Visa® Credit Card is issued by Lead Bank, Sunrise Banks, N.A., or First Century Bank, N.A. each Member FDIC.

Qualification for the secured Self Visa® Credit Card is based on meeting eligibility requirements, including income and expense requirements and establishment of security interest. Criteria subject to change. $0 annual fee for the first year only, $25 annual fee thereafter. Variable APR of 27.49% as of 1/1/2026. Offer valid for new customers only.

Credit Builder Accounts & Certificates of Deposit made/held by Lead Bank, Sunrise Banks, N.A., or First Century Bank, N.A., each Member FDIC. Subject to credit approval.

‡Based on a 2025 TransUnion® study, customers who opened a 24 month Self Credit Builder Account in Q1 2024 with a starting VantageScore 3.0 under 600 and made on-time payments, saw an average VantageScore 3.0 increase of 47 by month 12. Results will vary, Self does not guarantee a score increase. Late/missed payments on other Self products and other credit obligations can lower scores even if Credit Builder Account payments are made on time.

§Minimum and maximum repayment period for all loan products is 24 months. Maximum Annual Percentage Rate (APR) of all loan products is 15.92%. Sample products are $25 monthly loan payment at a $511 loan amount, 24 month term and 15.92% APR, Total Payments of $600; Check the pricing page in the Self app or Self.inc for current pricing.

†Self Cash is offered in the Self app only, bank account connection via Plaid and associated debit card required, not offered in all states. Fees apply for expedited disbursement. Cash advance amounts vary based on eligibility and may change periodically; no guarantee of offer. Average offer $60, as of Q2 2025.

‖Results vary. You may not receive an improved credit score. Not all lenders use scores impacted by rent reporting. Not all bill payments may be eligible. See learn.self.inc/lpg/mpa/rent-bills-landing for details.

¶See https://www.ficoscore.com/education#WhatYour

¹Credit scores only available to customers our 3rd party vendor is able to validate.

²Payments are reported to the bureaus within 72 hours. Payments may take two weeks or more to appear on your credit report.

³Rent payments are reported to Experian, Equifax & TransUnion. Utility & cell phone payments are reported to TransUnion.

Self Financial, Inc. PO Box 11, Southlake, TX 76092-9998

🆕 What's New · v7.9.0

Thank you for using Self! This app update includes:

- Minor app improvements updates & bug fixes

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Self – Credit Builder & Cash
Developer
Self Lender, Inc.
Bundle ID
com.selflender.thor
App Store URL
Open in App Store
Category
Finance
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Your credit building toolkit.
Description
Build credit and savings with Self. The Credit Builder Account and Self Visa® Credit Card help you establish payment history. Access cash fast with Self Cash.
Founded
2014
HQ / Address
Southlake
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$8.0MAI medium
AI annual estimate
$95.4M/yr
ML model estimate / mo
$38.7K/mo
Top-grossing rank
Outside top 100 in US Finance
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://twitter.com/SelfCreditApp/
LinkedIn
https://www.linkedin.com/company/self-financial/
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.self.inc/blog/how-to-build-credit
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · twitter
Email
Not found
Phone
+18778830999
Contact page
Not found
About page
https://www.self.inc/about
AI Revenue EstimateCONFIDENCE: MEDIUM
Self Lender, Inc. (now Self Financial) has an estimated annual revenue of $95.4 million, which translates to approximately $7.95 million per month. This estimate is for the entire company, as specific revenue figures for the iOS app alone are not publicly available.
Sources mentioned: Growjo, Sensor Tower, Statista, Reddit, Built In Austin, Business Model Canvas Templates
Citations: growjo.com
Recent App Store Reviews49 latest · avg 3.04★ · 44.9% 5★ · 40.8% 1★
5★
22 (45%)
4★
2 (4%)
3★
1 (2%)
2★
4 (8%)
1★
20 (41%)
+21,971 ratings/week
Praise: great ×7 love ×5 recommend ×3 excellent ×1 amazing ×1Complaints: scam ×4 subscription ×2 hate ×2 crash ×1
Top positive
★★★★★ Kelly Doyle
I love Self it’s a good way to build credit you can’t go wrong with Self…
★★★★★ Good app
Not the bad negative one they says it is but a nice good one that it says it will do the things it do…
Top negative
★☆☆☆☆ Hit Credit Score to Bad
Not matter what u do to improve your credit any penny you used is reported quickly to your credit hitting your score and putting it too low…
★☆☆☆☆ Credit card
It has a very high annual fee and high interest rates, despite being a secured card.…
📈Ratings growth290,515 ratings+32% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (40 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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